In the Creative Brief can the geographic origin be mentioned (or even required?) as to where this company will be marketing the winning logo?
As most of my creative peers would agree, truly exceptional design should be and can be universal. But in many cases color palettes, cultural icons, religious imagery and number of other visual elements are uniquely embraced and acknowledged by individual cultures around the world. From my thinking, this can only benefit the contest holder. It's gives the designer a starting point to research, with sensitivity, what part of the globe their logo will be seen. Either engaging that specific region/market or being quickly overlooked.
It's these unique cultural differences that makes it both, exciting and challenging, for us designers to create in a easy to comprehend visual manner. And thats exactly why I love what I do.
Thanks for the opportunity to suggest this!
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