AnimalPlanet new logo

[RubyBlue]

Ah man, why do people do that to themselves (their company) ? They say they were looking to aim at a larger audience but this new logo looks pretty cartoony/playful to me and I think they already had a pretty broad audience among kids...

My main problem with it is that it doesn't look mature enough for a channel that's actually based on science and documentaries (though they do have that funny animal show )

But come to think of it..I actually don't remeber seeing any documentaries lately so maybe the new look was the result of a deeper change in their program style...I'm just watching it now and there's some weird contest with poodle dolls going on ...so yeah..

[Sepultura]

i hate that new logo, logo sucks

[dshock]

I can't seem to get why big businesses with famous logos try to change their look completely , and most of them do a terrible job!

[Deathdart]

Here's a bit of an explanation that I found:

From: Computer Arts - Extreme makeovers

Sometimes a more dramatic overhaul is required, often including a complete logo redesign, a new strap line or a different colour palette.......The rebranding of TV channel Animal Planet also qualifies as a ‘dramatic overhaul’. In fact, that might be an understatement. London-based agency Dunning Eley Jones worked to a brief that requested a daring, multi-platform identity – something “instinctive, immersive, playful, emotional and entertaining”. In short, Animal Planet wanted a revamp that would challenge people’s perceptions about the brand. The result? A logo that immediately provokes a response, whether you love it or hate it.

“We dropped the old ‘elephant and globe’ logo,” explains Brian Eley, creative director at Dunning Eley Jones, “and created a new Animal Planet logo with an animalistic boldness”.

Graphically, the Animal Planet logo embodies the brand – bold, robust and animal-centric. According to the team at Dunning Eley Jones, the sideways ‘M’ is the “animal heart of the logo. It is instinctive, gut-driven; it ‘feels before it thinks’. Like any other wild animal or pet, it lies where it pleases – on its side.”

I think the designers are also ashamed of the logo; they've made no mention of it on their website:
Featured Projects

[bschall23]

It looks like it's trying to hard to appeal to kids, like some sort of Saturday Morning children's show logo.
The contrast of the negative elephant really helped the old logo. Especially in comparison to the 2tone green on white with pile.

[giant]

I just found this box on couple month ago... maybe there a some trends like that...
at first, I don't know what it means, then I saw animal planet logo too...

[mikemetalord]

Here's a bit of an explanation that I found:


I think the designers are also ashamed of the logo; they've made no mention of it on their website:
Featured Projects

I feel for these artist and designers, sometimes clients are too stubborn to listen!

I don't like this new logo also.

[giant]

Yes, sometimes I got the client like that, make me shame on my design....
Just don't be like that or this.... (funny but sometimes happens)

YouTube - Redesigning the Stop sign

I feel for these artist and designers, sometimes clients are too stubborn to listen!

I don't like this new logo also.

[Coy]

YouTube - Redesigning the Stop sign

LMAO..
I hate that.. "can you add this or maybe this"..

[jetsetexpress]

i kinda don't get the logo?! it's meaning or intentions. looks modern but it's not working for me.

[jaysays]

haha what the hell?????? honestly, i think the new logo looks ridiculous.

[tsmith]

Here's a bit of an explanation that I found:

From: Computer Arts - Extreme makeovers


I think the designers are also ashamed of the logo; they've made no mention of it on their website:
Featured Projects

Well, I see they listed Discovery, so I am assuming that is covering their work on Animal Planet.

Speaking of the logo, I actually like the direction they went. The new one definitely strikes me as more raw and wild. The old one felt too...corporate, so to speak. The new one also seems much more marketable as its not confined to the multiple elements the old logo was.

[danuyudhist]

where the elephant? and what's the basic concept? can someone tell me the meaning of "M"?

this is the one of the worst rebranding i've ever seen.. cmiiw

[seanb]

See - this is why "Bring your child to work" days are dangerous for designers... bad BAD logo

[walkwax]

YouTube - Redesigning the Stop sign

Thanks for this!

[DesignsbyALX]

You wonder who gets paid to come up with the idea to change this logo. I would have sticked to the old one. Sure, the new one looks "fresh", but the older one fitted better to the concept (my opinion,btw! ;D) I never watch it anymore, it's a sort of boycot kind of thing. I once saw the doc "the biggest nose of borneo", about some monkeys living on the edge of yet to be confiscated land. In one scene, (WICH WAS CLEARLY A SET-UP), some workers shot a monkey for stealing their food. I get the point of conflict guys, but do you really have to shoot a monkey, in order to get some good screenshots? I never watched AP again. :'(

[sevehn]

awww .... i like the logo with the elephant more ...

the one without the elephant --- looses that instant "message and feel" of Animal Planet itself ..........

tsk ... tsk... tsk ...

[jiaix]

... uh ... ummm ... our research shows that our main viewers are children and pre-teens, but they seem to spend more and more time on cartoon networks .... so we ... ummm ... propose you the idea of also obtaining a cartoon look ...

gee, next they'll have shows like 'muppets safari' and 'vote for the cutest lion pup to save from evil hunters - NOW IN 3D!'

the hacked marlboro logo works, animal planet's does not

just plain weakness and lack of content

[Dakouten]

IMO, i really dont like it. I hope they are happy with the logo.

Talk about being different.

[monimen]

Yeah everyone can use Photoshop ... *phff*