New GM goodwrench logo

[Coy]

Lmao...

[rafanascimento]

I like the old Goodwrench logo much more than this new one!

[michelleherpich]

I agree, this logo looks more like a computer icon (Power, Quicktime). I am also not a huge fan of the "Aqua" "bubble" treatment. It seems to be over used on alot of websites, so I would avoid it for a long term logo.

[the3storeys]

I am with you on this one, the aqua bubble has seen its day.....design is all about clever simplicity, that is using the basic elements to achieve a visual interesting outcome.

[tdodger]

I'm so sick of everyone using the 'power button' logo! There are seriously like 5 companies that are using it now (of course I can't think of any off the top of my head).

Also - Goodwrench did have a wrench in their logo for a while, but then they must have just simplified it. I liked it the way it was. I guess everyone needs to be modern.

agreed...
like the Nike swoosh......If I see one of my team members use anything close to that they get a mouse wire swat across the knuckles.

[mgray]

It gives them a fresh look. When you go back and look at design and advertising as a whole, what we have been able to do is recycle. I just read a book on 100 years of billboard ads and the first one they reference does not look any different than the last (modern) one they showed, just updated versions.

[lilpolcat1]

When I see that at 1st glance I think of Quicktime.

[Ron Braun]

What a great catch . . . it makes you wonder if the guy in charge was reaching for his computer to turn it off and went, whoa, wait a minute . . . lol. I guess, like most corporations, they would see what is popular at the time and latch onto that? Like in commercials, when you see that a certain volkswagon commercial was popular, then all of a sudden, a ton of commercials from completely different products come out just like it.

[KatGV]

It is supposed to be a wrench My husband has worked for GM for 25 years, and I also work for them for 5 years. they did change it and I think they should change it back to something looking more like a wrench. But who am I to say.

[johnsander]

Everyone is using the 'power button' logo and 5 companies that are using it now. try some thing new to do that

John Sander
Graphics Designer
logo designs Firm

[cclark413]

I like the new logo, it gives the impression of a key in an ignition, a "G",and being on. All excellent qualities to convey in a logo for auto parts.

[pinkhippodesign]

Wow. I didn't even notice Goodwrench's switchover to this design. The updated type is a step in the right direction but I cringe when I look at what is clearly a powerbutton turned sideways.
I like the above concept presented by Concussion. Goodwrench's new logo would have looked a lot better if they had went with a wrench/bolt/nut focus with their new graphic. They are called GoodWRENCH, after all.