"the Brand gap"

[cre8ivediff]

if you haven't read it...read it. if you've read it...read it again. great book on design, business, logos and branding and how they all can work for or against each other depending if you've got them all right. at any rate - it should put into perspective how design works, how you should be thinking and what it should be doing.

its a quick read but thats because its like great design- simple, straight forward and to the point.

The Brand Gap, by Marty Neumeier

[like an angel]

hey thanks for the suggestion
here's what i found..for the best of all DC members..
the brand gap- safari books online

hope u enjoy it

[CnWdesign]

I will look for it. Thanks..