New Quark Logo

[resurepus]

Here is the old Quark logo:

Here is the new one:

Here is the logo of ScottishArtsCounsil:


coincedence?

[Neupix]

It actually is a coincedence, I read a great article about it (I will try and find it again).



I will still just stick with InDesign though

[Neupix]

Found it: http://www.creativepro.com/story/feature/23415-1.html

[force]

Quark's dead, anyway, right? New logo won't help that.

[resurepus]

no, quark isn't dead, the company where I work still uses it.

Neupix, it must be a coincedence, because it would be stupid to steal a logo like that! But what a coincedence it is! absolutely identic logos!

[MissLee]

Interesting article. In addition to the copyright searches & other practices that affect a new or renewed identity, the point about using single letters from stylized fonts was well made. Good reading.

[force]

I use quark every day on my job. When I say it's "dead" I mean that companies are gradually phasing it out to make way for InDesign and the creative suite.

It's dead in the sense that it will continually decline, despite new logos and such.

[ratbaggy]

and so it seems Quark are the first to ACTUALLY trademark the symbol, I reckon it's a direct rip. It is true. two designers COULD reach the same outcome, but the lack of research is inexcusible.

[gopher's]

two designers COULD reach the same outcome

3 "designers"

http://www.artworkers.org/

[ratbaggy]

hahaha indeed. had heard about the third. :O

I think everyone's logo should look like this


some time ago for another forum I spent 3 minutes following some similar directions the logo could have headed.

http://www.thoughtography.net.au/temp/quarkTM.jpg

[kathmann]

I bet if you spend some time reaearching this you'll find other, very similiar logos...I bump into these similarities all the time...and this stylised "leaf" or "drop" theme is quite popular now.

I guess the first trademarker wins ... or is that the one with the most lawyers?

[exo]

Yeah, I saw this on another board a little while back. It's pretty funny, especially since quark is such a designy type thing. They get busted, but that's what happens when you keep digging from the same hole for ideas.

[exogen]

In this case I think the "new" design fits better with Quark than with the rest of the names using it; of course, the law wouldn't care about that. If I were in this situation and worried about it, I would just go with the same basic shape and transform it with some perspective or extrude it to look 3D. Different methods of presentation can do wonders for the same basic idea.

[Robb]

To me, it seems as though The Scottish Arts Council has a finite niche that would probably pale in comparison to that of Quark's. With that being said, it wouldn't be the first time, although nothing comes to mind, that a smaller, less recognizable organization took a design element from another corporation and passed it off as their own. I'm curious though, of the design community in Scotland, what percentage uses Quark? I'm sure they're familiar with it, but to what degree? If it is coincidental, which I am not completely convinced, it shows a lack of research to those who take credit for it.

[digitalmunky]

I've been learning Quark in school... It's pretty simple to lay things out... However, you don't get a whole lot of features or bang-for-your-buck... If the designers of Quark would simply listen to the REPEATED demands of graphics/publishing professionals there just may not be a threat from other softwares such as Adobe's InDesign... InDesign simply provides features seriously lacking (think of the lack of keyboard shortcuts to change tools) from Quark... As for the new logo, it was probably designed in something other than Quark, so it really isn't significant to it's own survival, is it?

[psyris]

i agree...In Design does have the added features neccessary to make work easier to do...the logo...what are the chances of having the same design as someone else... wonder if the same designer was used haha.. cant comment on the survival of Quark, iv e used it once buy i havernt used it ever since... they might come up with something new...since they have got a new logo who knows