don't break your eyes! ;)

[resurepus]

[rinaldidesigns]

whoa....thats strange.....it makes my eyes feel, well like they're gonna break!!!!

[wynlim]

Yeah, I feel dizzy now. :|

[resurepus]

I told ya

[azzazar]

Incredibly powerful advertising!!!

[Llamalord]

I can't tell what it's advertising, but it's very well done.

[DixielandDesign]

That really messes with my head. I can only look at it for a very short time, it actually makes me dizzy.

[brandyarnold]

I can't tell what it's advertising, but it's very well done.

The top one is definitely an anti-drunk driving ad. Perfect!

[like an angel]

MY EYES @_@
great advertising ..!!
but creepy

[concept27]

I think it's a slippery slope. It's kinda like the Geico Gecko...most annoying animal on the planet, and what's with that Australian accent, who in the marketing department thought it was cute to create 37 different version of that campaign and shove it down consumer's throat? Even if they WERE cheaper than my current insurer, I wouldn't buy from them, simply because I hate that lizard. The same could happen with these "Broken Eyes" pitch!

[aset]

Wow that is really weird!I don't know how well that would work to actually sell the product though, as you really have to focus your eyes to look anywhere else but the face.
Now where's my headache tablets

[atondex]

Gives a very weird 3D like effect. Maybe the designers wanted to hypnotize the potential customers into buying the products, LOL

[brandyarnold]

They're trying to get you to not drive drunk. I think it's quite effective.

[atondex]

I know, just joking around, LOL

[marzac2]

I wonder how it is affecting us. Since the beginning of time, man has looked in to two eyes on almost every being it has come across. It is built in to our DNA to be unconsciously aware of the eyes. Those pictures seem to upset the brain somehow, maybe due to a our fixed expectation of eye placement.

Kool though!

[mgray]

Great ads. Great concepts. The only question I have is if you are already drunk do the pictures come out normal?

[aset]

They're trying to get you to not drive drunk. I think it's quite effective.

Oh ok, i knew the top one was for drink driving. I thought the bottom one was advertising some sort of vodka or other alcohol.
Good deterrent to drink drive then.

[lilpolcat1]

Hahahaha to hard on my eyes

[Randi]

Im not sure if it is good advertising, it made me look twice but I couldnt look long enough to read what the ad was for.

[EMkaaY]

my eyes are like skipping from one pair of eyes to the other pair ^^

at the beginning I haven't even realised, that the mouth is doubled, too.

I think the core-meaning of the "ad" really worked - every one get's confused and interested by this thing