Another bad design by Wolf Olins.

[Chung Dha]

Sunglass hut know for selling sunglasses. And never saw them selling normal glasses.



I don't think the new logo is much of a improvement. And the lens could look much better than that with more shine or gloss. Also the font could be better.

[Wassail]

well even if they sold normal glasses, normal logo would still suck.

I didnt like the before logo, and after either.

[entz]

actually i like the font they've used for the new one. But the icon doesn't look like a lens at all. Moon maybe?

[Wassail]

ye, it looks like the moon too ? But I dont like even the font he used. The "g" is so bad for this logo.

[entz]

design is subjective i like this kind of g. But now that i look at it, the g doesn't really fit. It's a bit too snakish.

[Wassail]

whos this designer actually, chung ?

[_Redrum]

I knew I'd seen that design before...

[~V~]

I knew I'd seen that design before...

Haha! that's good.

I think they're trying to go for a more stylized font to attract high end customers. I like the font, but maybe not for this logo. The mark is horrible.

[Chung Dha]

lol, good one Redrum. Nobody know who made it but it is one of the 180 bad designers they got.

[onesummer]

I have to agree, their latest designs are pretty bad. They must be doing something right though if they keep getting such large and well known clients. Maybe their using mind control or something, but man, I sure would like to know what they say to their clients to get them to sign off on designs like the one above and wacom.

[resurepus]

I knew I'd seen that design before...

I think that the font is ok, but the symbol is just too bad...

[Chung Dha]

They probably come up with fake research document that say people would like it.

[resurepus]

They probably come up with fake research document that say people would like it.

they must use such documents pretty often lately

[mgustofson]

wow, thats bad.. really bad

[andrendhiq]

Yes font is cool but not with the symbol.

[pjthefarmer]

I've always liked the Sunglass Hut logo, but this new one is awful. Doesn't catch my attention. Its easy to ignore.

[Atronic]

At least the old logo, as tacky as it is, made some sense by way of branding and concept.

The new one is lame. No concept. No understanding of the brand. Nothing.

[JonnyHoy]

The old one is eye-catching and fulfils it's purpose, which is much more important than my point-of-view as a designer...

The new one, I prefer the font, but it's not bold enough and the icon makes no sense. At least with the old one I know exactly what they sell within a split second.

Nice post Chung =]

[magle]

Very bad logo, and what bad gradient (standart photoshop)

[baiskee]

maybe that's how his client wants it. you (designers) should know. hehehe

remember, "BEAUTY is in the EYE of the beholder".