A Web developer needs to wear many hats these days, from programmer to PR rep to market researcher. Making your site all it can be involves much more than putting together a few graphics and your contact information on a single index.html page. In this week's open publishing article, writer Peggie Brown offers us useful tips for creating and maintaining your Web site.
Categorize
Categories help your visitor move about your site quickly and efficiently. If visitors get frustrated, chances are they will lose interest and find a site easier to navigate. Well-defined categories often require a lot of planning and quite a bit of thought, but the time is well spent. Well-defined categories may mean the difference between a buyer and someone who just surfs on in frustration.
Be A Site Visitor
First, we mean that you should pay attention to details when you visit other sites. Note navigation that works, what entices you to look further and what frustrates you to the point of irritation. Next, we suggest you put yourself in the shoes of your target site visitor. What do you want to find and how do you go about finding it? Pretend a little here, forget that you have ever seen the site before or that you know its content. Really challenge yourself to find what doesn't work well. Look for intuitive ways to find site content. What clues are used to get you where you want to go?
Get opinions from others and then listen well. It's hard to take criticism, but you really need people to surf about the site and tell you what does not work for them. When you hear "I couldn't find my way home," don't chalk it up to them being an idiot not able to find their way out of a paper bag. Instead, realize that while clicking on the banner with the logo seemed obvious to you, it wasn't to someone else.
The complete article can be found here.
we invite everybody to take part in the discussion of this article. It is published as part of our cooperation with www.webreference.com

LinkBack URL
About LinkBacks




Reply With Quote

Bookmarks