PhotoFX Pros Logo-$300-May 22nd

[guetizo]

Hi i601254,

Thanks for the prompt feedback.
Here's a revision of the concept.

http://pvdesign.com.sapo.pt/photofx/...otofx_rev1.png

Feedback is appreciated.

[i601254]

Hi heres my entry. Feedback is appreciated

Angela,

Thank you so much for your submission. I definitely think you have captured many of the elements that I was looking for: dynamic, contemporary, professional, unique, bold and easily identifiable. I like your font selection and the manner in which you set the "FX" apart, not only in color but also in font choice. I'm not sure if it's just me but the "FX" does look a bit tilted to the right though. I realize that it's italicized but it's still looks a bit off horizontally though.

I really like your take on the image of a camera. Very contemporary and dynamic as well. Out of curiosity do you think you could rework the stand alone graphic? When I see it by itself, although dynamic, it looks a bit generic. I'm don't know that it would lend itself to brand identity when viewed by itself. Possibly incorporate the "FX" with the graphic or something. I'd also be curious to see what the camera graphic might look like if incorporated more into the text somewhere.

Overall I really do think this is an excellent first submission and am looking forward to other ideas centered around what you've shown me so far.

Thank you.

[i601254]

Hi i601254,

Thanks for the prompt feedback.
Here's a revision of the concept.

http://pvdesign.com.sapo.pt/photofx/...otofx_rev1.png

Feedback is appreciated.

Guetizo:

Thank you for your prompt revisions. Although I honestly do like the treatment of the company name (font selection, etc), I just don't think the graphic element is strong enough to stand by itself.

[illumina]

Hi i601254
I will be working an evening shift tonight, so I will have the revisions up tomorrow morning for you. Thanks for your prompt feedback, much appreciated

Angela

[casperamy]

Hello,

Here is a revision on my previous entry.

**Removed**

Chris

[i601254]

Hello,

Here is a revision on my previous entry.

http://i301.photobucket.com/albums/n...eramy/PFX2.jpg

Chris

Chris:

Thank you for the revised logo. Honestly I'm just not sure I like the runner as is. Just appears somewhat strange, as if his head is growing out of the circle. As I look at the graphic element by itself, although the runner is dynamic and conveys movement, I'm also not sure that it speaks to who we are and what our business does. While the lens flare does work in the color version, it really does nothing for the b/w logo.

I do still like the text treatment though.

[illumina]

Hi, here are a few revisions for you based on your feedback.

[Dragonfly]

Here is my concept #2

http://img.photobucket.com/albums/v3.../DC/pfx_02.jpg

[i601254]

Hi, here are a few revisions for you based on your feedback.

Angela,
Thank you for the revisions. I like the way you've incorporated the "FX" into the camera. However I do prefer the "o" in Pros to remain as an "o" as opposed to a lens. The more I look at it and based on some initial feedback I've rec'd, do you have any other possible fonts for the "FX" in the name. The majority of opinions did like the overall concept but agreed that the font was a little to "harsh" and "extreme" (their words). So I'd be curious to see what other font(s) you might substitute.

At second review, the FX within the camera also seems to get lost a bit. With so little room and in keeping with the fine lines of the camera itself, I'm not sure how you might make the FX more prominent without muddying up the design. I'd appreciate any thoughts you might have in this area.

Thank you,

Steve

[i601254]

Here is my concept #2

http://img.photobucket.com/albums/v3.../DC/pfx_02.jpg

Dragonfly:

Thank you for your revisions. You definitely do a 180 from your initial concept. I love the sophisticated simplicity of the image, and it's badge-like appearance. I could definitely work over several different mediums.

The graphical element is spot on but I feel as if it overpowers the company name rather than compliment it. The PhotoFX Pros should be more prominent since, among other things, the logo will be used on the back of jackets and I was also hoping to use just the name on the breast as well so it should have some design to it. "Photography" seems a bit disjointed almost as if it were just added as an afterthought. But again, I do really like the camera image with the runner.

Thank you,

Steve

[Dragonfly]

Thanks for the feedback. I'll prepare a revision for the #2

Here is my #3
http://img.photobucket.com/albums/v3.../DC/pfx_03.jpg

[illumina]

Some options for the FX, and the FX in the icon is more noticeable without overpowering anything.

[onesummer]

first.

[Dragonfly]

This is the revision for my #2

http://img.photobucket.com/albums/v3...DC/pfx_02b.jpg

[casperamy]

Hello again,

Here is another concept.

**Removed**

Thanks,
Chris

[i601254]

Thanks for the feedback. I'll prepare a revision for the #2

Here is my #3
http://img.photobucket.com/albums/v3.../DC/pfx_03.jpg

Thank you for another concept however I do think that you're more on track with your second concept. I like the camera graphic much better. While your 3rd concept does feature our company name more prominently, I'm not sure it's the direction we're looking for.

Steve

[i601254]

Some options for the FX, and the FX in the icon is more noticeable without overpowering anything.

I definitely like the "FX" fonts in #5 and #6 (counting down from top) better. I also think that the change in "FX" font in the center of the camera lens works better.

[i601254]

This is the revision for my #2

http://img.photobucket.com/albums/v3...DC/pfx_02b.jpg

Really like this rendition better than the first. Company name is now more prominent than the original submission. Overall I like the clean, simple, professional look of it. Do you think there's anyway for you to add a "dynamic" element to the overall look/feel without sacrificing too much of the design beyond the runner image (which I do like)? Just curious. I'm wondering if we would use just the camera graphic by itself, if it would retain a dynamic, exciting feel.

[i601254]

first.

Paul:

Thank you for your submission. In all honesty it just looks a bit flat in comparison to some of the other concepts. The lightning bolt image while dynamic I'm not sure it really reflects our core business. I do have to say though that the lightning bolt graphic would work well all by itself which is one very important aspect of the final design we are looking for. Do you think that you might be able to do something with that graphic that would give it something just a bit "more"?

[i601254]

Hello again,

Here is another concept.

http://i301.photobucket.com/albums/n...eramy/PFX3.jpg

Thanks,
Chris

Chris:

I think that this one is a bit closer to what we are looking for. However, the circle (lens) does appear a bit too much like an automobile tire at first glance. Additionally, it does seem to lack a bit of "bam" when you look at it. Sorry about my use of the word "bam", I realize it's a bit vague.