PhotoFX Pros Logo-$300-May 22nd

[onesummer]

Paul:

Thank you for your submission. In all honesty it just looks a bit flat in comparison to some of the other concepts. The lightning bolt image while dynamic I'm not sure it really reflects our core business. I do have to say though that the lightning bolt graphic would work well all by itself which is one very important aspect of the final design we are looking for. Do you think that you might be able to do something with that graphic that would give it something just a bit "more"?

the lightning bolt's meaning is two fold: i believe it's the most often used symbol on a camera's display for indicating the "flash". It also serves as an icon for a fast athlete.

I think the following 2 concepts are what you're looking for. thanks, I appreciate the great feedback.

[onesummer]

here's the 3rd.

[illumina]

2nd submission

[casperamy]

Hello again!

Here is a revision. I dropped the camera lens for a square viewfinder shape, the X represents a runner.

**Removed**

Thanks,
Chris

[i601254]

2nd submission

Really like what you've done here. Same concept but completely new design which works really well for me. The only two comments I do have specifically concern the "h" of "photofx" and the "s" in "pros". Overall I do like your font choice but the "h" just looks a bit odd with that bit hanging over the top of it. I understand that it's part of the letter, but it just doesn't look right. Secondly, at first glance the "s" almost looks like the letter "g". Is there anyway to simply change these two letters a bit? I wonder if moving the two sections of the "s" where it transitions from the upper to lower halves in just a bit wouldn't help a little. Not sure if that's clear or not but it is a bit hard to describe. Beyond that, I'm not sure that the smaller inner circle of the lens on the b/w version is necessary.

All in all, a very nice revision that I think is very close to what we want. Thank you.

Steve

[i601254]

here's the 3rd.

I certainly understand the reference of the lightning bolt as a symbol for flash. I also do like the revisions you've submitted. I think that they look much more professional and polished than your first submission. We also do like you selection and layout of the company name. However, we just don't feel that the image itself is something that reflects the specific nature of our company.

Thank you.

Steve

[i601254]

Hello again!

Here is a revision. I dropped the camera lens for a square viewfinder shape, the X represents a runner.

http://i301.photobucket.com/albums/n...amy/PFXDC3.jpg

Thanks,
Chris

Chris,

Thank you so much for the revision. I do like your use of a square as opposed to a circular image. It implies a viewfinder rather than a lens which is very appropriate and certainly shows that you're thinking beyond the obvious.

We are in agreement that we do like your choice of font and layout of the company name. However, most of the opinions we solicited either saw the runner as an "X" or as a runner but not both. Most didn't make the connection to the other element until it was pointed out to them. Could you possibly show what the graphical element would like like by itself with just the "FX" as you currently have it. As posted in my original request, we'd like a graphical element that can stand by itself and still be easily identify our company.

Thank you,

Steve

[illumina]

Here are the revisions based on your feedback

[i601254]

Here are the revisions based on your feedback

Wow, that was quick! Thank you for your immediate response. Your changes definitely make a big difference. I'll take a closer look tomorrow, solicit more feedback and get back to you as soon as I can. May not be able to respond until Monday as I will be out of state all weekend shooting an event.

Thanks again,

Steve

[casperamy]

Hi!

Thanks for the feedback. Here is the icon alone.

http://i301.photobucket.com/albums/n...amy/PFXDC4.jpg

On the issue of some seeing an "X" and some seeing a runner, I think that it might add a bit of visual interest to the logo, and maybe make the viewer look a little bit longer as they figure it out.

Let me know if you would like to see any other revisions.

Chris

[nevadabadgirl]

bumped to active contests

[i601254]

First of all let me apologize for my recent absence and lack of feedback. I was away on assignment and then spent several days editing and captioning several hundred photos.

With the contest coming to a close I will provide final feedback and comments today. Thank you.

[Dragonfly]

Here are my revisions.

http://img.photobucket.com/albums/v3...DC/pfx_02c.jpg

[intrepidguppy]

Icon is simple and emblematic of a hi-speed shutter.

http://i57.photobucket.com/albums/g2...ids/photfx.jpg

[i601254]

Here are the revisions based on your feedback

Thanks for the revision. I do much prefer the "s" in pros and think it is much more recognizable. However, we feel that the last revision of the "s" doesn't quite fit the rest of the text so simply sliding the two parts closer together without actually connecting them works for us. Beyond that we believe that overall you have captured the bold look and dynamic feel we are looking for. More importantly you've captured that look while maintaining a sense of professionalism.

As this is the last day, let me ask you if there is anything you might change or suggest given the opportunity?

Thank you,

Steve

[i601254]

Here are my revisions.

http://img.photobucket.com/albums/v3...DC/pfx_02c.jpg

Thank you again for your revisions. We are a group of high energy photographers, working in a high energy and exciting environment. In general while we do like the clean look of your concept, we just don't really feel as if it portrays the excitement and dynamics of what we are doing as a company.

[illumina]

Thanks for the revision. I do much prefer the "s" in pros and think it is much more recognizable. However, we feel that the last revision of the "s" doesn't quite fit the rest of the text so simply sliding the two parts closer together without actually connecting them works for us. Beyond that we believe that overall you have captured the bold look and dynamic feel we are looking for. More importantly you've captured that look while maintaining a sense of professionalism.

As this is the last day, let me ask you if there is anything you might change or suggest given the opportunity?

Thank you,

Steve

Hi Steve,
I can try different font treatments, that won't be a problem Today is the last day for unique entries, but revisions are allowed after the deadline, from designers who's designs are already submitted, so feel free to ask anyone for revisions without feeling constricted by time

Angie

[i601254]

Icon is simple and emblematic of a hi-speed shutter.

http://i57.photobucket.com/albums/g2...ids/photfx.jpg

Thank you so much for your submission. I really do like the overall concept and your font selection as well as layout of our company name. I only wished that you had been able to submit earlier as I really would have been interested to see your concept as it progressed through the various revisions. However, we still have today.

While the initial graphical element is good conceptually, I think that it does need further refinement. As it stands now and viewed by itself, I don't really think it would do much as far as brand identity. It just isn't distinct or unique enough to stand on its own and that is definitely one requirement for our final choice.

If you do have the time and are able to show us further potential of your initial concept, we might consider requesting the contest be extended. However, we are under a critical deadline as we are in the middle of our busiest season and are really chomping at the bit to get new marketing materials out the door in a timely manner. At this point, we definitely have one, possibly two strong candidates for final selection.

Okay, thanks to Angie I now realize that revisions can be submitted after contest close. However, we still would like to get our final selection nailed down very soon.

Thank you.

[i601254]

Hi Steve,
I can try different font treatments, that won't be a problem Today is the last day for unique entries, but revisions are allowed after the deadline, from designers who's designs are already submitted, so feel free to ask anyone for revisions without feeling constricted by time

Angie

Angie:

Thank you for your reply. Please don't misunderstand my previous post. We very much like what you have done especially the font. I was just curious from a designer's point of view if YOU felt that there was anything you would change or suggest. And thank you for clearing up the whole deadline and revision thing.

[illumina]

Hi Steve
Here are some font suggestions for the logo. I have also fixed the S, in pros, IMO, it looks better, not too difficult to read, without making too big of a change to the look.

Angie