Summer drumming camp flyer - $225 - April 6th

[nevadabadgirl]

Contest_Holder: mlyonscavazos

Company_Details: Joyous Racket LLC

Type_of_Contest: Print Design

Title: Summer drumming camp flyer

Deadline: April 6th

Prize: $225

Colors: 4-color

Examples: Teen Summer Adventure Camps, Scuba Diving Camps, Sailing Camps, Marine Biology Camp. Action Quest. Summer Camps for Teenagers. Scuba Diving Camp programs iD Tech Camps - AMERICA’S #1 SUMMER COMPUTER CAMPS for Kids, Teens & High School Students
Broadreach teen summer camps. Scuba camps, Caribbean sailing camps, marine biology, teen travel, wilderness summer programs
Apple - Retail - Camp
True Colors - WINGS Seminars

Designer_Brief:
• Joyous Racket LLC offers private lessons and classes for drumming in Portland, OR. We teach drum set, West-African (djembe, etc.), Brazilian (samba-style) and rudimental (marching styles).

• We are also developing an instructional drumming DVD for kids on the autistic spectrum.

• We are a new business. The owner started the business after 20 + years in the corporate world.

• As we are new, we are introducing ourselves to the market Desired outcome and goals

• We are introducing a new offering—summer drumming camp. The goal is to successful introduce the camp (i.e. get enough parents to sign their kids up and fill all available slots) and cross-promote our regular drumming classes for kids at the same time. Communicate goals and rationale

• We need to show parents of kids 8-12 that we’re trustworthy, and they can entrust their kids to us (perhaps through affiliations, recommendations, endorsements, etc.)

• Communicate the key attributes associated with Joyous Racket activities: o Fun & Inspiration o Encouragement o Confidence

• Tactical details (i.e. dates, times, prices, etc.) How do we differ from our competitors?

• Most camps don’t target kids this young (usually high school and above), and don’t focus exclusively on drums.

• We are focused on creating better humans—the ‘whole’ child, not on developing virtuoso drummers.

• We are a summer camp that happens to be about drumming, NOT a music camp that happens to be for kids 8-12. We will provide old promotional material to assist the designer. Target market’s demographics & psychographics:

• We are trying to reach parents (usually the moms) of 8-12 year olds interested in music.

• Mid-to-upper income

• Can be either professionals or stay-at-home/soccer moms (stay-at-home/soccer moms = #1 priority)

• Focused on keeping their kids engaged in activities the kids will enjoy (i.e. soccer moms) o Will take the extra step (i.e. drive a long distance, pay higher rates) to ensure their kids are taking part in an engaging, worthwhile activity

• Appreciation of the arts—at least to the extent that it benefits their childs development

• Live in the Portland, OR metro area (approx. 20-30 drive from our studio in NE Portland)

What copy (text) and pictures are needed?

• I will provide text, including information hierarchy

• Right now, I’m not prepared to provide any imagery beside a picture of myself teaching a single student (which, I realize, is only so helpful in promoting a camp—we made need to use stock photography of some kind.)

• Bulk of imagery to be provided by designer.

Specifications:

• We are creating flyers, to be posted in public, community areas through NE Portland (i.e. coffee shops, grocery stores, schools, drum shops, etc.)

• For now, it’s two sizes of flyer—one 8.5.x11 and one 8.5x6.5. I’m open to creating a larger flyer, but we’ll have size limitations given where we’re posting the flyers

Usage:

1. Primary use is as a flyer to be posted in public places near our studio

2. Also will be a blurb on splash page of website

3. Print ad for local parenting publications (not 100% certain this will happen)

Examples of what I consider to be effective or relevant design: Teen Summer Adventure Camps, Scuba Diving Camps, Sailing Camps, Marine Biology Camp. Action Quest. Summer Camps for Teenagers. Scuba Diving Camp programs
iD Tech Camps - AMERICA’S #1 SUMMER COMPUTER CAMPS for Kids, Teens & High School Students
Broadreach teen summer camps. Scuba camps, Caribbean sailing camps, marine biology, teen travel, wilderness summer programs
Apple - Retail - Camp
True Colors - WINGS Seminars

What I like about these examples is that they have vibrant, bold imagery of kids having fun. They also tend to focus on key attributes that you’ll get from the experience (i.e. actionquest and the “Discover. Dream. Explore.” Tag) Things no to do:

• While we do want to convey a certain level of ‘hip-ness’, don’t go super-trendy or hip. This is primarily a summer camp for kids that just so happens to be all about drums. So the viewers take-away should be more like, “what a fun and different camp,” and not “wow, a camp for the hip, trendy kids at school.”

• Target is kids 8-12, so don’t go too young in the imagery and tone of the piece—remember, these kids aspire to tastes and attitudes of older kids, teenagers, etc. And of course, the design needs to be balanced and executed in a manner than will not set off alarms bells for the moms.

• Don’t go text-heavy! Ensure that the bold imagery and headline/attributes are the first things you see when viewing the flyer.

Flyer text/information hierarchy:
1. Summer Drumming Camp For Kids!
a. (Sub-head) Hosted by Miguel Lyons-Cavazos
2. (photo/image of kids having fun…with rhythm ideally)
3. Attributes:
a. Fun
b. Inspiring
c. Encouraging
4. All levels welcome—from beginners to advanced
a. Play in a real drum ensemble!
b. Performance at the end of the week (location?)
c. Learn about the world of drumming in our daily drum video hour.
5. (endorsements)
a. “As a teacher, Miguel is a positive force in our school. He connects with kids, empowers them and enjoys watching them achieve what they never thought possible.” John Matcovich, Principal, St. Ignatius School
b. “Wonderful teachers are invaluable to our society, and Miguel is one of them. He inspires through positive reinforcement and creating a fun environment.” Angie Laughlin, Executive Director, Hough Foundation
6. We love working with kids with special needs, including those on the autistic spectrum. Contact us for a consultation about your child and this camp.
7. Joyous Racket LLC (in the Sound Roots bldg.)
a. address
b. Portland, OR 97217
c. phone number
d. email

[Jopicasso]

Hi, Interesting contest
Can you please send the picture of yourself teaching a single student?
I understand the name of your business is Joyous Racket LLC?
and if You have any examples for the stock images u may wanna use please send, if not then no problem.
Thanks

[mlyonscavazos]

Hi, Interesting contest
Can you please send the picture of yourself teaching a single student?
I understand the name of your business is Joyous Racket LLC?
and if You have any examples for the stock images u may wanna use please send, if not then no problem.
Thanks

Here's the pic of me with a student. Not sure how useful this is since we're promoting a camp with a group of kids, but I'll send it anyway. I have no stock images that I have access to. I suppose I could look at a place like the getty images or something similar. Let me know if that will help.

Thanks.

P.S. Let me know if the file does not come through. First time I've used this site.

[mlyonscavazos]

Here's the pic of me with a student. Not sure how useful this is since we're promoting a camp with a group of kids, but I'll send it anyway. I have no stock images that I have access to. I suppose I could look at a place like the getty images or something similar. Let me know if that will help.

Thanks.

P.S. Let me know if the file does not come through. First time I've used this site.

ALSO, forgot to include an old flyer of mine. I like the look, but I can't say it's been that effective in scaring up business.

[mlyonscavazos]

One additional thing, the smaller version of the flyer (8.5x6.5) is not an add-on, oh-by-the-way. Most of the flyers I post will be this size. Thanks.

[Jopicasso]

Here's the pic of me with a student. Not sure how useful this is since we're promoting a camp with a group of kids, but I'll send it anyway. I have no stock images that I have access to. I suppose I could look at a place like the getty images or something similar. Let me know if that will help.

Thanks.

P.S. Let me know if the file does not come through. First time I've used this site.

Hi
The pic is not attached yet
all u have to do is to press on the icon with "globe and link" and insert the link of the online file
All i wanna make sure about is the kind of images you would like to insert in your flyer
i mean pics of kids having fun? the place of the camp? pics of drums? and what kind of drums?
thanks

John

[Jopicasso]

ALSO, forgot to include an old flyer of mine. I like the look, but I can't say it's been that effective in scaring up business.

please re-attach the flyer it's not attached yet also


I guess nevadabadgirl can take care of this just P.M. her

thanks for your help

[mlyonscavazos]

Hi
The pic is not attached yet
all u have to do is to press on the icon with "globe and link" and insert the link of the online file
All i wanna make sure about is the kind of images you would like to insert in your flyer
i mean pics of kids having fun? the place of the camp? pics of drums? and what kind of drums?
thanks

John

I see, the pic is not available online. However, it is the same pic form the PDF of the flyer I uploaded--were you able to view that? IMHO the best images would be of kids having fun. Ideally with drums, but it's most important that we show kids having fun. We're doing a Brazilian samba school drum line. It's fine if you use pics of those types of drums, but that's less important as well.

Happy to clarify further, let me know if that's needed.

[nevadabadgirl]

Hi mlyonscavazos, please email me the pic and the PDF at nevadaprodesign@yahoo.com and I will get them uploaded for you.

V.

[nevadabadgirl]

The PDF of the flyer and the picture (which I could not get to open) are included in this zip: www.nevadaprodesign.com/drummer.zip

[Jopicasso]

Hello
Here is my 1st entry

Pictures may show in low quality, any modifications required for copy, images (i have collected many stock pictures to work with), colors are welcomed, I want to the exact style you want to follow.

Thank you

[mlyonscavazos]

Hello
Here is my 1st entry

Pictures may show in low quality, any modifications required for copy, images (i have collected many stock pictures to work with), colors are welcomed, I want to the exact style you want to follow.

Thank you

Thanks for the entry. I'll take a look at reply first thing Wed. (PDT). Cheers!

[mlyonscavazos]

Hello all. I need to move up the deadline for this contest a bit. I have an event on Apr. 8th that I need this flyer for. So, the new deadline is Monday, Apr. 6th, at 8:00 a.m. PDT (Portland, OR, USA).

This will give us Mon. the 6th for final tweaks to the design, and Tue. the 7th for production before our event on the 8th.

Thanks, sorry for the change. Let me know if there is any confusion. Cheers.

[nevadabadgirl]

Deadline has been changed to April 6th. ~V.

[KHDZN]

Hi:

You only need this to be a one-sided flyer correct?

thanks,
Karen

[mlyonscavazos]

Hi:

You only need this to be a one-sided flyer correct?

thanks,
Karen

That is correct, only needs to be one-sided.

Sorry for the delay in responding to the first posted design, I've been out sick. Will do so ASAP, no later than tomorrow morning, Thu. PDT.

[Jopicasso]

Get well soon!

correction,
1 sided flyer:
http://i636.photobucket.com/albums/u...o/onesided.jpg

[mlyonscavazos]

Here's is the response to the posting by JoPicasso fromTue.

Overall, I think this is a solid start, and I'm very grateful for the opportunity to give feedback so early in the process. Thank you JoPicasso! This has really helped me further define the specs form the brief in my mind.

As I intended to convey in the brief, we are targeting soccer moms and want to convey attributes such as trustworthiness, fun, inspiring, encouraging. We wanted the tone to appeal to 8-12 yr. olds with out feeling too young (i.e. aspirational), and somehow convey the sense that we serve the 'whole child', that' we're not a camp that tries to crank out virtuouso musicians--we're developing 'virtuouso' humans.

The examples I cited had vibrant, bold imagery of kids having fun while still focusing on the key attributes they wanted to convey.

To that end, this first entry conveyed trustworthy fine (in the use of the testimonial), and I don't think there's anything here that would raise a red flag for a mom. I'd like to see the other testimonial included, and it all needs to be on the one side of course. I thought the level of professionalism was acceptable, if that can be bumped up a shade in some way (without losing the balance with atributes like fun and encouraging), that'd be welcomed.

I'd also like to see the attributes bumped up in the info hierarcy, and my name as hosted bumped down. After 'summer drumming camp' the attributes should be the next text you focus on. Also, it seems there's a typo in my brief--in the info hierarcy, I left off an atttribute that I included earlier: "confidence". That needs to be included.

I thought this conveys, 'young but not too young" OK, but I am concerned about the image with the four kids looking up at that camera--a great image, but they look pretty young (of course, that's on the page that's going away, I realize). Other than that, images seem fine, we just need to crop out the guy with the guitar at some point.

In terms of being hip but not too hip, the font in the headline does nothing for me--I think the hip factor there needs to be bumped up. Rest of it seems fine WRT this measure.

As with the testimonials, I'd like to see the 'all levels welcome' message bumped up in the hierarchy (i.e. your call on this, but maybe, for example, they can float in the blue field around the main image...just a thought).

Hopefully this helps. If anything is not clear or is contradictory in what I stated above, please give a holler. Thanks!

[Jopicasso]

Thanks mlyonscavazos for the feedback.

I'd like to inquire about 2 simple points:
1- You have not mentioned anything about placing of dates, charges .. so I understand you like them as they are right now?

2- For the imagery, all the pics in the examples you supplied are for teens mostly, so would you prefer teens pictures (kinda older than 12 years old kids)?

thanks
John

Here's is the response to the posting by JoPicasso fromTue.

Overall, I think this is a solid start, and I'm very grateful for the opportunity to give feedback so early in the process. Thank you JoPicasso! This has really helped me further define the specs form the brief in my mind.

As I intended to convey in the brief, we are targeting soccer moms and want to convey attributes such as trustworthiness, fun, inspiring, encouraging. We wanted the tone to appeal to 8-12 yr. olds with out feeling too young (i.e. aspirational), and somehow convey the sense that we serve the 'whole child', that' we're not a camp that tries to crank out virtuouso musicians--we're developing 'virtuouso' humans.

The examples I cited had vibrant, bold imagery of kids having fun while still focusing on the key attributes they wanted to convey.

To that end, this first entry conveyed trustworthy fine (in the use of the testimonial), and I don't think there's anything here that would raise a red flag for a mom. I'd like to see the other testimonial included, and it all needs to be on the one side of course. I thought the level of professionalism was acceptable, if that can be bumped up a shade in some way (without losing the balance with atributes like fun and encouraging), that'd be welcomed.

I'd also like to see the attributes bumped up in the info hierarcy, and my name as hosted bumped down. After 'summer drumming camp' the attributes should be the next text you focus on. Also, it seems there's a typo in my brief--in the info hierarcy, I left off an atttribute that I included earlier: "confidence". That needs to be included.

I thought this conveys, 'young but not too young" OK, but I am concerned about the image with the four kids looking up at that camera--a great image, but they look pretty young (of course, that's on the page that's going away, I realize). Other than that, images seem fine, we just need to crop out the guy with the guitar at some point.

In terms of being hip but not too hip, the font in the headline does nothing for me--I think the hip factor there needs to be bumped up. Rest of it seems fine WRT this measure.

As with the testimonials, I'd like to see the 'all levels welcome' message bumped up in the hierarchy (i.e. your call on this, but maybe, for example, they can float in the blue field around the main image...just a thought).

Hopefully this helps. If anything is not clear or is contradictory in what I stated above, please give a holler. Thanks!

[Jopicasso]

Hello Again
Please find here design after amendments

version 2


version 3

As requested in info hierarchy ,
I used several ways to draw attention to some data, for example; circle is the 1st element that attracts the eye. So I used this to attract watcher's eye to important info depends on priority

I also used contrasts in font sizes for the same target. White spaces around text draws attention too.

Thanks and waiting for feedback.