Quintessentially - $500 - May 10th

[nevadabadgirl]

Contest_Holder: Quint

Type_of_Contest: Logo Design

Title: Quintessentially Logo Design

Deadline: May 10th 2009

Prize: $500

Designer_Brief: Quintessentially Logo Design Brief

Objectives Quintessentially requires a new logo that will;
a) Prompt brand recognition instantaneously.
b) Communicate that the brand stands for; personalized global and luxury lifestyle, incredible service and experiences, and connectivity.

Organization profile Quintessentially is the world’s leading luxury lifestyle group. Founded as a private members club and concierge service, the Quintessentially Group now encompasses 16 sister companies including property, events, wine, art consultancy and even a modeling agency. Founded in the UK in 2000, we currently have operations in 46 cities worldwide. We are proud to be the only truly localised global concierge service in the world. Quintessentially members have access to thousands of benefits and privileges with the best hotels, restaurants, clubs, spas, luxury products and practical services across the globe. With an irresistible package of offers, benefits and privileges, Quintessentially is your passport to all that is hip, stylish and quintessential in today’s world. And with 24-hour-a-day telephone assistance, our experts are always on hand to save members time, hassle and money.

Target audiences Global in outlook, connected, cosmopolitan, achievers Ultra High Net Worth $5m ++ CEO’s, Entrepreneurs, Celebrities, Socialites, Business VIP’s. 60% men, 40% women 80% are 35+ in terms of age profile. Quintessentially helps them get more out of life by facilitating access and a lifestyle that would otherwise be hard to get.

Unique Selling Point Exclusive access to an incredible variety of events everywhere around the world Saving Time, Money & Hassle

How we wish to be perceived Global, Exclusive, Essential, Innovative, Luxury Lifestyle, a fashion brand, Service excellence, Connected, and Cutting edge, Leaders in our market

Constraints The logo needs to recognizable as being a Quintessentially logo. It should be differentiated, relevant and should work with and without the brand name. Without the brand name it should be easy to tell it is for Quintessentially. To that end it should fit well with the brand name. Specifications There must be at least 2 versions of the logo; all should be scalable vector graphics 1. Single colour version – black & white 2. Full colour version Deadline April 10th 2009

[jojomarie]

Hello & welcome to DC! Here is my first design, any changes or variations are welcome, please let me know, thanks!
http://www.geocities.com/jojo7317/quint1_0.jpg

[NancyCarter]

http://nancycarterdesign.com/designc.../quint_1-0.jpg

[illumina]

My first entry

[nyxxie]

http://img.photobucket.com/albums/v2...ie/quint-1.jpg

[nevadabadgirl]

bump

[geek]

Another play of the creative 'Q' initial. - Inspired by a diamond.

[illumina]

My second entry feedback is appreciated

[Maxson]

I used pillow concept for this logo, since your company is all about comfort, in my humble opinion.

[NancyCarter]

http://nancycarterdesign.com/designc.../quint_2-0.jpg

[onesummer]

my first.

http://www.pauljobson.com/clients/logotemp/quint1b.jpg

[jojomarie]

Hello, any changes are welcome, thanks!
http://www.geocities.com/jojo7317/quint2_0.jpg

[nevadabadgirl]

This contest is extended until May 10th. ~V.

[baiskee]

http://i16.photobucket.com/albums/b4...ssentially.jpg

Thanks!

[nevadabadgirl]

bump

[Quint]

http://i16.photobucket.com/albums/b4...ssentially.jpg

Thanks!

Hello Baiskee, Thank you for your submission. Like the simplicity of this design, to us this communicates 'global' and 'connectivity'. Could we see this logo in greyscale gradient rather than yellow?

[illumina]

Does this mean the rest of us should try something new?

[baiskee]

Thanks for the feedback.

Here's the revision... as requested.

http://i16.photobucket.com/albums/b4...entially-1.jpg

[Quint]

Hi illumina, didn't like your first draft, however the 2nd entry was well recieved. Concerns about how transferable the logo would be when printed in flat colours without the gradient and star details. Could you show some variations on this? possibly remove the stars and try the TWCen MT font?
Thanks

[Quint]

Thanks for the feedback.

Here's the revision... as requested.

http://i16.photobucket.com/albums/b4...entially-1.jpg

looks a bit dull could you adjust the contrast on the gradient so it almost replicates a silver effect? Could you post a few other colour variations so we can see how it looks
thanks