Momentum - $275 - April 15th

[Vovikus]

To all contributing designers,
Our software product is displayed as graphical reports and dashboards. Unintentionally, some of your designs have integrated that aspect of our product into the logo. So, we thought we would share this as an added component to the design requirements to see if it sparks any last-minute ideas that capture both "momentum" and graphics that are report-related (i.e. charts, line graphs, bars, etc.)
We still plan on giving the same amount of consideration to previously submitted logos, but wanted to see what might come out of this suggestion.

Hello!
Hmmm... It`s very interesting =)
I've done some modifications on my my last concept:

http://www.ljplus.ru/img4/a/k/aka_vo...Momentum31.jpg

Have a nice day!
Vlad

[NancyCarter]

http://www.nancycarterdesign.com/des...mentum_2-0.jpg

[pmv-consulting]

Hello!
Hmmm... It`s very interesting =)
I've done some modifications on my my last concept:

http://www.ljplus.ru/img4/a/k/aka_vo...Momentum31.jpg

Have a nice day!
Vlad

Vlad,

Thanks for the modification to your former entry! The only criticism we have is regarding the green/blue wing-like sections of the arrow. Is there any way to square those away? Also, the arrow now looks very much like a V. With the presence of the M in the circle, and the V in the arrow, can you find a way to work in a graphic that resembles a P?

Also, let's try some slightly darker shades of blue and green to make the logo less cutesy now that we are moving towards a more report/graph-like appearance.

Thanks!
-MMT

[pmv-consulting]

http://www.nancycarterdesign.com/des...mentum_2-0.jpg

Nancy,

Great entry! We like your use of chart graphics for the logo and the overall presentation is very solid.

Nice work!
-MMT

[Vovikus]

Vlad,

Thanks for the modification to your former entry! The only criticism we have is regarding the green/blue wing-like sections of the arrow. Is there any way to square those away? Also, the arrow now looks very much like a V. With the presence of the M in the circle, and the V in the arrow, can you find a way to work in a graphic that resembles a P?

Also, let's try some slightly darker shades of blue and green to make the logo less cutesy now that we are moving towards a more report/graph-like appearance.

http://www.ljplus.ru/img4/a/k/aka_vo...Momentum32.jpg

Best regards,
Vlad

[pmv-consulting]

http://www.ljplus.ru/img4/a/k/aka_vo...Momentum32.jpg

Best regards,
Vlad

Vlad,

Very creative! You did a great job incorporating the P into the design. We also prefer the stronger shades of blue and green you chose. Thanks for the revision!

-MMT

[pmv-consulting]

Thanks

Maxson,

As we are going over entries and comparing them, one of the criticisms of your last entry v2.4 in comparison to others is that is not bold enough, or as one of the team members put it, "Just not enough ink."

I actually love the design and think it's very elegant, unique, and professional. To see if a compromise can be made, are you able to thicken up the design (even if it means taking out one of the circles)? Or possibly choose shades slightly bolder (tough for me to type because I like it the way it is).

Also, bold up the M in the middle as well. As for the text, it can stay the same, or if it makes better sense to match it up with the M, you can modify as you see fit.

Sorry for the last-minute request.

Thanks,
-MMT

[guetizo]

Hi pmv,

Here's my entry.

http://origin-all-design.com/momentu...l_momentum.png

Feedback is appreciated.
Paulo

[pmv-consulting]

Hi pmv,

Here's my entry.

http://origin-all-design.com/momentu...l_momentum.png

Feedback is appreciated.
Paulo

Paulo,

Nice entry! Maybe move the P=mv into the circular logo and find a way to reduce the white space inside. Also, make some modifications to the Momentum font. The way the 'n' and 'u' are rendered is not preferred.

Thanks!
-MMT

[guetizo]

Hi MMT,

Thansk for the prompt feedback. I'll revise it asap.

In the meantime here's a second approach.

http://origin-all-design.com/momentu...2_momentum.png

Feedback is appreciated.
Paulo

[guetizo]

Hi MMT,

Here are the revisions suggested for my first idea.

http://origin-all-design.com/momentu...entum_rev1.png

Feedback is appreciated.
Paulo

[baiskee]

additional graph element... let me know what you think.

http://i16.photobucket.com/albums/b4...momentum-4.jpg

Thanks!

[Maxson]

Sure, here are bolder shades of blue and green version, I've also incorporated graph element in to M.

Maxson,

As we are going over entries and comparing them, one of the criticisms of your last entry v2.4 in comparison to others is that is not bold enough, or as one of the team members put it, "Just not enough ink."

I actually love the design and think it's very elegant, unique, and professional. To see if a compromise can be made, are you able to thicken up the design (even if it means taking out one of the circles)? Or possibly choose shades slightly bolder (tough for me to type because I like it the way it is).

Also, bold up the M in the middle as well. As for the text, it can stay the same, or if it makes better sense to match it up with the M, you can modify as you see fit.

Sorry for the last-minute request.

Thanks,
-MMT

[pmv-consulting]

Hi MMT,

Thansk for the prompt feedback. I'll revise it asap.

In the meantime here's a second approach.

http://origin-all-design.com/momentu...2_momentum.png

Feedback is appreciated.
Paulo

Paulo,

Your 2nd submission is not really the direction we want to go in. We would like a more polished logo. Please go back to the 1st entry you submitted.

Thanks,
-MMT

[pmv-consulting]

Sure, here are bolder shades of blue and green version, I've also incorporated graph element in to M.

Maxson,

I think this version combined too many of the proposed changes. I would go back to your v2.4., keep the colors the same, just reduce it to 2 circles, make the half-circles and their orbs thicker, bold the gray M more, and bold the Momentum text more.

Hope this isn't too late. I'm not really sure when the contest officially ends. Thanks for anything you are able to do!

-MMT

[pmv-consulting]

additional graph element... let me know what you think.

http://i16.photobucket.com/albums/b4...momentum-4.jpg

Thanks!

Baiskee,

Thanks for the revised entry, however we like your v2.0/2.1 the best and consider it in our top 2 overall.

We'll let everyone know shortly what we decide.

Thanks,
-MMT

[Maxson]

Ok, I made everything thicker as I could

Maxson,

I think this version combined too many of the proposed changes. I would go back to your v2.4., keep the colors the same, just reduce it to 2 circles, make the half-circles and their orbs thicker, bold the gray M more, and bold the Momentum text more.

Hope this isn't too late. I'm not really sure when the contest officially ends. Thanks for anything you are able to do!

-MMT

[pmv-consulting]

Ok, I made everything thicker as I could

Maxson,

Thanks for the latest revision. My apologies for the repeated requests. The contest came down to designs created by you and Baiskee, and we wanted to be able to compare the designs in their close-to-finished-product format.

-MMT

[pmv-consulting]

We have chosen a contest winner, and the designer is Baiskee.

Our team really enjoyed how Momentum was made a focal point of the overall logo in v2.0/2.1. The colors were pleasing, strong, and vibrant and the font is simple and clean. We enjoyed the converging arrows. The shades of green and blue chosen provide us with a palette to work with. We loved how the logo rendered on white and black, and we liked the flexibility of removing the "p=mv" and replacing with "Consulting. Nice job capturing exactly what we were looking for.

We wanted to give a nod to Maxson's design that really came in as a close second. It was such a well-constructed design that did an excellent job integrating all the requirements we had. The longer we stared at it, the more we loved it. However, we ultimately chose to go with the design that provided an immediate statement upon first glance. In the end, we are an IT company and most of our audience (fellow technologists) are drawn to the elements we detailed in Baiskee's design.

Thank you to all who have contributed. We have really enjoyed this process and would gladly recommend this forum/website to anyone looking for high-quality design products.

-Momentum Marketing Team

*Now, how do we go about contacting Baiskee offline regarding formats, tweaks, etc.?

[baiskee]

Thanks for choosing my design. Just let me know if you need any revisions / tweaks before I prepare your final files.

Thanks again.