Pet Project - $350 - Nov. 25th

[nevadabadgirl]

Forum Username: Mark

Type Of Contest: Logo Design

Contest Title: Pet Project

Contest Deadline: November 25, 2009

Prize Amount: $350.00

Colors To Be Used: any

I need a graphic identity for an emerging hot rock band. The principle tool of this branding project will be the band logo. The band is currently playing very successfully in the Jam Band scene. The name of the band is The Heavy Pets. Check out their bio on Jambase.

Who are we as a band, as people. What is our character?: Honest Hard-working Passionate Talented Musicians and Composers devoted to our craft.

Band Insights: “Our branding has to reflect the high energy of our live performance, that is what this band is all about. It's about creating a huge dance party and a carnival atmosphere.” “We have to create a homegrown, non commercial feel with our ads and image. “ “The fleeting get high party thing is anchored on the other side by real songs about real shit that people can feel and identify with. This isn’t just a rave, there is a depth to the songs that need to be exploited.”

Branding Attributes from the Band: Live Dance Sexy Psychedelic Underground Mysterious Party Organic Powerful Passionate Improv Art American Rock Band Mark's Attributes Exhilarating Joyous Rapture Energetic Exuberant Intense Vital Frisky High Octane Infectious Hopeful Diverse

Recent Press Quotes:
Press Quotes HELIUM.COM The Heavy Pets continue to light up the stage with personalities bigger than life and techniques of a band that beyond being cohesively sound is hugely talented and fun to be in the presence of" Taylor Divico - Helium.com (AE)
HELIUM.COM It's clear The Heavy Pets have reached a new musical height, as their sound has seemingly developed past the stereotypical jam band basics to a more mature, controlled, and highly influenced vibe. They kill it on stage, almost hypnotizing fans with a steady, precise rhythm and innovative lyrics. The crowd leaves pleased by the innuendos and good nature of the band, but moreover wide-eyed by an amazing performance. - Taylor Divico - Helium.com (AE)
[B]FESTIVAL PREVIEW.com/B] Highlights of their all-too-brief set included the rock-steady, Marley-reminiscent vibes of "So Thank You Music" and the lilting melodies of "Sleep," where green androids were seen dancing to the Anastasio-like deftness of dual guitar wizards Jeff Lloyd and Michael Garulli. This touring intensive band is perfecting its sensibilities daily and I'm looking forward to another opportunity to see them in a few weeks at moe.down. Sirius Radio Jam On 17 My favorite band to hit the scene. - Jonathan Schwartz, Sirius Radio Jam On 17 (LM)
Jambase.com The Pets just might be a perfect jamband. - Dennis Cook, Jambase.com (LM)
Relix Magazine (need to refine this) "...The greatest jamband to come out of Florida since, well, ever..." "They are an arena ready band without the arena. At its best the band is a living, breathing, force of nature-a whale." - Dan Sweeney, Relix Magazine (LM)
New Times "Full blown musical salvation" "Funky loose limbed rock 'n' soul" - Jonathan Zwickle, Music Editor, Broward-Palm Beach New Times (LM)
High Times.com The Heavy Pets combine elegant songwriting with blazing chops, thought-provoking lyrics and a heavy, danceable backbeat. - High Times.com (LM)
Palm Beach Post Some sort of funk-reggae rock hybrid that's laid back and sexy. I like. - Leslie Gray Streeter, Palm Beach Post (LM)

I want to capture the electrical energy of their live performances. Mark

[robyn]

my idea for your rock band logo. i hope you like it. thanks.

http://img196.imageshack.us/img196/5476/petzy.jpg

[MarkM]

my idea for your rock band logo. i hope you like it. thanks.

http://img196.imageshack.us/img196/5476/petzy.jpg

Robin,

Thanks. The logo should be done for the band and not for the project. So, the logo should read "The Heavy Pets".......look forward to seeing more from you.

Mark

[robyn]

Hi,

I see, 'coz I followed the title on your brief
Anyways, I will post a revision. Thanks.

Robyn

Robin,

Thanks. The logo should be done for the band and not for the project. So, the logo should read "The Heavy Pets".......look forward to seeing more from you.

Mark

[robyn]

Here's the latest. Your feedback is highly appreciated. Thanks.

http://img136.imageshack.us/img136/7674/petid.jpg

/

[sharie]

My first entry

[Maxson]

Some symbolism inside

[oscard]

my concept:

[robyn]

new entry ver2.0.. an eye.

http://img142.imageshack.us/img142/2353/petg.jpg

[baiskee]

http://i16.photobucket.com/albums/b4.../heavypets.jpg

Thanks

[robyn]

ver 3.0

http://img137.imageshack.us/img137/4883/petv.jpg

/

[MAC]

Hello Mark,

Here is my design. The reason why I chose such font is because I think it works quite well with the eye and they both give a feel of natural energy that is ready to explode. It's young and powerful!

http://img34.imageshack.us/img34/8826/83603949.jpg

P.S. I made it listening to rock music I used to listen before. I had a good time!

Thank you,

MAC

[oscard]

my 2-nd logo variant. Feedback appreciated. Thank you.

Regards, Oz

[MarkM]

Thanks Oscar. kinda interesting. Let me review with the guys.

Mark

[oscard]

thank you Mark.

[MarkM]

Sorry I missed spelled your name Oscard.

[oscard]

no problem, actually my name is Oscar.

[onesummer]

went with a little more laid back, fun, natural look. the abstract shape surrounding the text hints at "fusion", which serves as a nod to what your music is like. will have let my friend listen to your stuff. he just got back from a phish show in cincinnati, he's into jam bands.

http://www.pauljobson.com/clients/lo.../HeavyPets.jpg

[sharie]

My second entry

[MarkM]

went with a little more laid back, fun, natural look. the abstract shape surrounding the text hints at "fusion", which serves as a nod to what your music is like. will have let my friend listen to your stuff. he just got back from a phish show in cincinnati, he's into jam bands.

http://www.pauljobson.com/clients/lo.../HeavyPets.jpg

Thanks. The band are phish heads too. They often play before or after Phish. I kinda of like this approach but would like to see more vibrant colors.
Mark