Real Home Worth Logo Design - $100

[jlinds72]

Hi Chris -

Thanks again for the feedback I've updated my last post, #14 with the requested changes.

~Jenn

[MVA]

A revised 3D version attempting to tone down the coins...went for the penny look rather than the gold coin look. Also, I've included a version without coins altogether.

[MVA]

A last revision to a previous post based on your fantastic feedback. This concept is, perhaps, "done" - if you deem it so, of course.

[MarketingGuy]

Cookman, Shane, Jenn, Browncat, Perry,

Thanks for the work and some entirely new ideas! Welcome to Cookman and Browncat.

Hope you guys all have big long-weekend plans--I'll be out of town. I'll post my next comments first thing on Tuesday morning. Have a great Labor Day.

* Cookman: Welcome to the contest! Thanks for jumping in. I like how you emphasized the word "real" in the name...we haven't tried that path. Though I find you star concept interesting, I don't think it reinforces either the "real" or "worth" propositions. But your swirl struck me as something similar to an X-ray view into the home (actually, it kind of reminded me of that weapon in the Schwarzenegger movie Eraser)...like we really "see" into your home to come to the "real" worth. That idea might be worth digging into a bit more. Also. I'd be interested in how you'd include the tagline "Discover Your Home's True Value"

* Shane: I like your changes and think that the second of the four is the strongest. I'd say this concept is tied up! Congrats. The contest ends a week from Tuesday, so feel free to enter other ideas if you have time/interest.

* Jenn: I like your idea and I think it's complete--thanks for taking the time to moderate as well as enter. I hope you'll also consider adding another concept before the contest ends.

* Browncat: Thanks for joining in. I like your simpler approach and straightforward pricetag. I think that you can strengthen it more by diving into what the hangtag illustrate (removing the words and using an icon). I think it would also be interesting to consider some different placements for the tag (top looks good…how does it look on the sides/bottom?).

* Perry: I'd say your original concept with the window is wrapped up (I'll remember the tree fondly). Good job. On the second concept I like the penny idea b/c it tones it down (as you intended). I think the empty house actually suggests that your Real Home Worth is, actually, well, ziltch. If you have any other ideas for home contents I'd be interested in seeing them.

Thanks again everyone.

Chris--MarketingGuy

P.S. In case you want to check out the "Eraser" movie trailer to see what I'm talking about...http://www.imdb.com/title/tt0116213/trailers

[karlosregazzoni]

hey.. look at my layout..
its simple for any apply...
okay ?
about the color we can change.. if u dont like..

bye

[sangit]

here's my first ever illustrator-made entry
http://jpg.uploader.net/uploaded/DI0...nonameface.jpg

[cookman]

http://www.projectmac.com/real.jpg

[Frontend]

http://img80.exs.cx/img80/5448/realhomeworth2.jpg

[belladonna]

Here is something I did, hope you like it
Great samples everyone!!

[sangit]

another one by me
i can change the font if u want?
http://jpg.uploader.net/uploaded/DI0...nonameface.jpg

[phacker]

http://www.scooters-world.com/dc/realhome.png

[browncat]

I changed the words to a home icon and made several different arrangements.
http://www.cityclicker.net/designs/R...orthLogos2.gif

[ShaneLinkcom]

Another variation from the first logo. Again simple, legible, comprehensible for television and other media. Not cartoony. =)

http://shanelink.com/designcontest/r...worthlogo2.jpg

[arthouse]

Here's how I see it:

[ShaneLinkcom]

Another variation from the first logo. Again simple, legible, comprehensible for television and other media. Not cartoony. =)

http://shanelink.com/designcontest/r...worthlogo3.jpg

[creativemeasures]

Hello again Chris

Must of known i would'nt just lie down

[MarketingGuy]

Karlos, Nonameface, Cookman, Frontend, Julieta, Phacker, Browncat, Shane, Arthouse, and Creativemeasures,

Thanks for taking time from your Labor Day weekend to think about the Real Home Worth logo. I really like some of the new ideas and want to specially welcome the new submitting designers.

Just a reminder that the contest ends on September 14. I do appreciate your creativity and hard work.

MarketingGuy--Chris


My general comments:

* I'm very happy that we're moving away from the use of cash and money symbols and showing some more ideas related to "discovery" and "unlocking" a home's value

* I like some of the fonts and want to encourage all the designers to carefully think about how the font impacts the logo--the name "Real Home Worth" is very lengthy and the font should be easy to read and displayed in a way that the three words are immediately parsed/separated by the eye

Some specific comments:

Karlos: I like your original idea of stacking the words Real Home Worth which emphasizes the word separation. I also like the three-bar element which suggests ellipses (…) or a sidewalk to me; I think it's a very interesting embellishement. Heck, I even like your house. I would revisit the use of the finger. I believe it's a little over-used for Internet logos these days. How would you replace it with something that emphasizes the notions of worth or discovery? Also, how would you add the entire tagline "Discover your home's true value". BTW, thanks for jumping into the contest.

Nonameface: I like your asian-inspired approach. I also think you made a smart decision not to use asian-looking fonts (which would have been a little too much). My only suggestion for both of your recent entries is to re-examine the "Discover your home's true value" font. The basic script font seems a little too…well…basic.

Cookman: I think your use of the bar charts is quite smart and does a very nice job of emphasizing the increasing value of a home with a strong graphic element that isn't a cash symbol! I see that you're using the ring around the house to create a more dynamic statement which I also like. But the ring looks a little too much like the uber-Nike swoosh for me. Is there some other way to work the ring…or is it even necessary? Also, are you happy with the way the bars work in the logo? In one sense I think it's fantastic the way the final bar becomes a chimney--very clever! In another sense they seem a little separate from the placement of the words "Real Home Worth" (see how they stretch beyond the words?). Still, I'm not sure that I would change it (how's that for wishy-washy?).

Frontend: I like your first approach which shows a softer-side that we haven't explored in the other logos. I also appreciate the color exploration--though I'm not really thinking about colors until after the contest ends. Finally--you're the only one that includes a "TM"…you should be a lawyer! I'm betting that this came up in some previous project . I like the way you staked the words "Real Home Worth" and offset them for interest. Really, I think this is a finished concept. Thanks.

Julieta: Thanks for entering the contest. I like your use of the reverse imaging in your tagline use (the dark background w/white lettering)--it's a unique approach that we haven't tried. I think the mirror-question marks are interesting and a nice abstract and big-impact effort; but I wonder if they would take up a little less vertical space and provide a bit more zing if they were rotated 45 degrees/at some angle. I also like the puzzle pieces quite a bit (Creativemeasures also has a similar concept--I'll let you guys argue privately if he's appropriating your ideas). Would the puzzle be stronger if one piece was missing? Would that be confusing? I'm not sure. I think your keyhole and tags are also good--I'm just partial to the other two.

Phacker: I like your neutral palette (actually , they're the same colors as my living room!). I also like the use of an arrow to suggest increasing value (and it looks like a house!) and think that even your color blocks suggest a house symbol in their own way. My only request would be to avoid the use of the people symbols because it suggests a very traditional couple and I'd like to avoid any discussions/suggestions that we only support that coupling (and not gay couples, singles, split families…etc.). Perhaps there is another element that could replace them?

Browncat: I like it and think it's a complete logo. Congrats on putting it to bed. I hope you'll enter another concept!

Shane: I like your variations (and prefer the 2nd over the 3rd). Could I convince you to try an entirely fresh approach for any additional submissions? I checked out your portfolio on your site and saw some very good work for Black Diamond and Raging Monkey. I think the variations on your original theme are good, but I would also encourage you to add a new direction to your submissions rather than work with variations.

Arthouse: I like how the house kind of "shines" in the neighborhood. I think it's very good. I also like your simple font choices. I wonder if there is a way to plus-up the shining-in-the-neighborhood concept by actually adding some more background homes (this is the type of suggestion that I always hesitate to make b/c it has an equal chances of destroying the idea or making it stronger). I'd be interested in your take. I like the bold sunrays.

Creativemeasures: I like your idea but am concerned that it's similar to Belladonna's--I'll let you both argue it out. I'm not so wild about the question marks as a graphical statement--and I think that the unknown concept is kind of already covered by the puzzle pieces. Is there some way to play with the puzzle pieces to give them a little more interest?

Thanks again for everyone's hard work--especially on a holiday weekend. Hope you enjoyed your summers.

MarketingGuy--Chris

[creativemeasures]

Chris

Thank you for your feedback,as for the Belladonna issue....we have discussed this already and it is a design that i published on this very site recently in the "Jim carroll realeaste" contest but was not choosen.

Thanks
cm

[arthouse]

It's tough to say how many homes will make the one stand out best. Many in a single line (Style B) doesn't seem to balance out, but the stacked version (Style A) gives the impression of depth as well as drawing attention to the "customer's" home. Any thoughts?

Arthouse: I like how the house kind of "shines" in the neighborhood. I think it's very good. I also like your simple font choices. I wonder if there is a way to plus-up the shining-in-the-neighborhood concept by actually adding some more background homes (this is the type of suggestion that I always hesitate to make b/c it has an equal chances of destroying the idea or making it stronger). I'd be interested in your take. I like the bold sunrays.

[phacker]

http://www.scooters-world.com/dc/real3.png