Vegas Fruits logo!!!!

[Winter artwork]

The client is a small company located in Las Vegas, Nevada



They produce and sell fresh, healthy, homegrown and pesticide-free produce.



they want it to carry the theme of laughter (don't ask me why)




Thoughts? feedback?

[Gerhard Schlee]

what is that yellow thing suppose to be? I can't remember eating anything like that, at least not with those fish scales ={
I also don't see the point in making the apple and the fishy yellow thing laughing their as@# off... =p
The colors and type fonts are really good, I would sugest you just to chance the happy food a little bit

[Chung Dha]

I think it is a peanut. I think the text need to be bit rounder or try out ofter fonts.

[Winter artwork]

what is that yellow thing suppose to be? I can't remember eating anything like that, at least not with those fish scales ={
I also don't see the point in making the apple and the fishy yellow thing laughing their as@# off... =p
The colors and type fonts are really good, I would sugest you just to chance the happy food a little bit

thanks for catching that Gerhard!


^^ that's what I was going for with the "fish scales"...lol

I'll try changing the color to a nutty brown

PS- they're laughing bacause fruit don't have to pay taxes


@Chung Dha...I'll give another font a try, thanks!

[GRAF1CS]

Nice Piece, nothing seems to bother me at the moment too entirely much.

[a9609067]

why don't you try some other brighter and happier colors instead of the dark purple? It looks serious and dull to me. Hope it helps. Is that yellowish thing a peanut or what?

[KHDZN]

I knew it was a peanut when I first saw it; changing the color might help others though. Nice illustrative style to your design.

I really like the logo but the kerning between the letters in VEGAS seems off to me. I think it's just the font. The spaces before and after the EGA make the letters look disconnected from the V & S. Does that bother anyone else?

[Winter artwork]

why don't you try some other brighter and happier colors instead of the dark purple? It looks serious and dull to me. Hope it helps. Is that yellowish thing a peanut or what?

really? the purple looks rich and bright to me...



thanks KHDZN...I'll se what I can do the fix that

[Gerhard Schlee]

The purple looks rich and bright to me too...
Happy peanut now really looks like a happy peanut! New color helped a lot!
Kerning in "FRUITS & NUTS" looks too tight, it's kinda difficult to read, but maybe it's just me... kerning looks OK on the "Vegas".
And I like the font, just not sure you need those lights and shadows on the "Vegas"...
By the way, nice drawing style

[EdwardRuvalcaba]

i love it i would try to put like the vegas theme buti love it like that its eye catching

[jecrt]

I think the kerning is fine - not too tight at all. I'd actually kern it a little tighter between the R & the U in fruit...there seems to be a gap to me. Have you looked at a softer font - something like Helvetica Round? I'd just be curious to see how it looks.

My only real complaint would be the leaf on the apple. I usually see the leaf more at the base of the stem (coming out of the apple) like this:

[jecrt]

also - haven't I seen you around TF?

[bgaff]

I love it...the peanut guy makes me not think of a peanut at first, but I get it initially when I look at it without thinking too hard on it.

[DanielDesign]

I really like the cartoon fellows! my first impression of this was that the font should reflect the the laughing peanut and apple a little more. perhaps a more cartoon like font? Mind it may be too much you the client may not appreciate his logo looking like something out of a child's book. I also agree that the purple doesn't seem to pop. Overall a strong design though very eye catching and fun.

[scrimicr]

This is an interesting discussion. thank you for sharing
Thank you so much for the post. It's really useful.
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[bunker]

I like a lot the over all design but I have a problem most with the VEGAS part, I don't know it looks like is not centered ore something.

But I love the Design!!!

[shefshef019]

I think the peanut looks peanut-y enough :P I get the idea since it says "fruits & nuts" in the logo.

I agree that purple seems too dark. I know it's a royal/rich color, but when I think of fresh produce, I think greens and reds.

As far as the font goes, I think the colors and shading are perfect, but I'm not crazy about the serif font. I envision a more fluid, organic-looking font.

All in all, I think it's a great start and I love the expressions of the apple and peanut! Good job!