Your thoughts on this

no real background on this.
made up name and logo.
let me hear the good the bad and the ugly.

Lets start with the good.

Its good that you are practicing and making stuff up. It helps the creative juices to flow.

I like the cross hairs, although i think you can probably do some better shading to give it more depth.

Now for the bad.

The image itself looks a little flat. I see maybe a little bevel? on it but this doesnt help.
Try and reshade it. Go back into the opacity mask and try and give it some more of a reflection/glare from the light sources.

I'd go back and look at a different choice of font.

Maybe a block serif font.

Not sure also about the stroke on the S in the cross hairs. I think i know why you did it but im sure there is another way to prevent the S from getting lost by the Red circle.

Maybe also put a texture on the metal of the scope.

These are just some suggestions/ideas.

Hope this helps!

Very eye catching in my opinion. I would make the greys more in contrast to each other and red a little brighter.
Other than that, very stylish work.

FMD thanks for the info. I'll work on some shading I wasn't pleased with them either and see how some other fonts look with it. I'll use this to practice some new techniques or techniques I've kind of avoided since I wanted to get a good handle on what I know, I think I'm there and need/have to get deeper into illustrator, and other tools. I've only scratched the surfes (so to speak).


kvasaclimited - thanks

You definitely have skills, but stick with the web 2.0 look. This one looks too 90ish to me.