Let us discuse?

It's been a little slow around these parts so I thought I'd toss up another design.

I won't add anything to this and let the image speak for it self.

What are your thoughts?
I used 4 different set ups grey, like a blue steel, b&w, and reversed.

I actually consider this one done, but put it here in case you can find something wrong with it.

Edited by Coy, 08 July 2009 - 05:44 PM.

I would like to see the first one without a grey box as a background ... perhaps on white just like the second one in blue.

Thanks, Lorenzo '

What does KD stand for?

One very major flaw I see in this is the left pointing arrow created by the space between the K and the D. This may point forward and stand for progress in Middle Eastern countries, so it's good if it is meant for that audience; but for a vast majority of the rest of the world, this points backwards. When Landor did it with FedEx, they got it spot on with a forward arrow and excellent typography, but for me this doesn't work.

Other than that the form looks good. One thing you might want to revise in the typography is the weight distribution in the K. Do you notice that it is much heavier where the 3 stroke meet than the strokes themselves? You can fix this by moving the bottom diagonal stroke towards the right so that the overall thickness remains even. Also try reducing the thinkness of the upward diagonal stroke to make all the strokes look visually equal.

Out of the four options that you've submitted, I prefer the black on white one, but I wish you had made it some color on white (i.e. unless there's some specific reason for the black )

I agree with Deathdart about the arrow pointing backwards. However, I do like the design—especially the steel blue version.

What does KD stand for?

One very major flaw I see in this is the left pointing arrow created by the space between the K and the D. This may point forward and stand for progress in Middle Eastern countries, so it's good if it is meant for that audience; but for a vast majority of the rest of the world, this points backwards. When Landor did it with FedEx, they got it spot on with a forward arrow and excellent typography, but for me this doesn't work.

Other than that the form looks good. One thing you might want to revise in the typography is the weight distribution in the K. Do you notice that it is much heavier where the 3 stroke meet than the strokes themselves? You can fix this by moving the bottom diagonal stroke towards the right so that the overall thickness remains even. Also try reducing the thinkness of the upward diagonal stroke to make all the strokes look visually equal.

Out of the four options that you've submitted, I prefer the black on white one, but I wish you had made it some color on white (i.e. unless there's some specific reason for the black )

Thanks for the feedback. When I made it I was thinking of a Reversed Engineering company. But it could always be flipped to read C K w/ the K backwards. No specific reason for the white on black (if that's the one your talking about) the black on white is to show how it'd print b&w. as you know chainging the color is simple and can be done.

I had several version one of them being a more even weight distribution, but it just didn't look as pleasing as this one. The thicker middle just made it mesh better for some reason. I've since deleted all the other renderings but could make one up if you'd like to see them side by side.

I agree with Deathdart about the arrow pointing backwards. However, I do like the design—especially the steel blue version.

appreciate your comments, thank you. I also like the blue version best thus far.