Project description

Caleb West Consulting is my personal Sustainable Business Consultancy.

I work with small to mid-size companies in northern California to improve their profitability and business health via social and environmental sustainability.

I am seeking a logo for web and print that conveys:
-reliability
- eco-awareness (without an earth, or hands holding baby plants - a leaf might work if done well, or a tree would be interesting)
-efficiency
-human compassion
-and warmth.

My customers feel the heart connection to the earth and each other, AND making money is very important to them. My brand appeals to the 'woo-woo' as well as the corporate, because my offering is a combination thereof. And it is that combination that makes me successful.

I'd like to use one or more of the colors; Brown, Blue, and Green (see below, though I'm open to other interpretation).

My company's values are:
Integrity, Compassion, Attentiveness, Awareness, and Reliability.

My mission statement is: "Every business should be able to make money and be a power for good in the world."

One design experiment I would like to see would be variations on the acronym CWC in the style of the brand described.

I'd like to include (if possible) some aspect of the 'Triple-Bottom-Line' approach to business (meaning instead of a single financial 'bottom line', a triple bottom line of People, Planet, and Profit). Thanks for the input and I look forward to the contest!

Styles

Logo will be used on

• Print
• Online

Colors

 

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