Caleb West Consulting is my personal Sustainable Business Consultancy.
I work with small to mid-size companies in northern California to improve their profitability and business health via social and environmental sustainability.
I am seeking a logo for web and print that conveys:
- eco-awareness (without an earth, or hands holding baby plants - a leaf might work if done well, or a tree would be interesting)
My customers feel the heart connection to the earth and each other, AND making money is very important to them. My brand appeals to the 'woo-woo' as well as the corporate, because my offering is a combination thereof. And it is that combination that makes me successful.
I'd like to use one or more of the colors; Brown, Blue, and Green (see below, though I'm open to other interpretation).
My company's values are:
Integrity, Compassion, Attentiveness, Awareness, and Reliability.
My mission statement is: "Every business should be able to make money and be a power for good in the world."
One design experiment I would like to see would be variations on the acronym CWC in the style of the brand described.
I'd like to include (if possible) some aspect of the 'Triple-Bottom-Line' approach to business (meaning instead of a single financial 'bottom line', a triple bottom line of People, Planet, and Profit). Thanks for the input and I look forward to the contest!