This will be a new logo for a 75 year old family owned jewelry store. It's going to be the starting point for a new website. It'll be used on promotional mailings, business cards, etc. I'm thinking logotype
We're looking for nothing surprising: a clean design that expresses elegance. We are leaning toward a hunter green color, but that's not a hard and fast requirement (but keep that in mind). Black and white might also work. We are open to other colors for sure. The colors selected below, are just a guess - go darker, go lighter, make other suggestions.
I think we want a mostly rectangular logo. It should be reversable, so it displays well on light or dark backgrounds.
The logo will likely often times be on top of photographs, so we want the background to be transparent. For example, I'm thinking of a really nice dark background photo with our logo cut out of one of the corners, or a light colored photo with our logo on top of it. So, I'd like to see your design submitted on a while background, but also, in the corner, put a sample of that logo reversed if necessary on a dark background.
The final design files should be provided as a vector graphic (Illustrator v4 or older). We'll want 4 versions, outlined fonts and not, a dark logo for use on top of light backgrounds and a light logo for use on top of dark backgrounds. We'll also need to know the name of the font used provided it's not hand drawn (which we probably don't want, but would definitely consider if it's elegant).
This logo should scream "this is a great place to buy an engagement ring" while staying elegant- how you make that expression is up to you!
We're known as "Tropiano's" or "Tropiano & Son Jewelers." We don't use the TSJ initials.
We'd consider "family owned since 1936" as an optional part of the logo.
If you look at our exisitng aweful website, you'll see an exterior shot of our iconic building - http://tropianoandsonjewelers.com/reputation.htm We would entertain the possibility of integrating the window arches into the logo design, if that's something that can be done VERY cleanly and elegantly. I'm having a hard time picturing this.
Did I mention "elegant?" :)
Other than that, we know a lot about what we >>don't<< want.
This shouldn't be cartoony
This should have a lot of gradient (if any)
This shouldn't have anything cheesy in it
It shouldn't be 3D or have drop shadows
We really don't want to publicize that we're having a new logo drawn, so this is a "hidden" contest. Use of our name is only authorized for this contest. Designs, even those that are not selected, may not be used in any personal or other portfolio. I hope you understand where we're coming from, if not, please do not take the time to submit a logo.
THANKS! We're looking forward to working with you all, and hopefully establishing a good ongoing relationship.