Project description
Design a logo for our Mobile Payments platform; C.R.E.A.M. (Currency Rules Everything Around Mobile)
Branding elements we can use for our website or others
Logo to be two parts, one including C.R.E.A.M. letters, the other to be an illustrative meaning of C.R.E.A.M.
We would like our logo and branding elements to be illustrative of today's urban market and pop culture related connotation of the acronym C.R.E.A.M. ("Cash Rules Everything Around Me") popularized in a famous hip hop song by Wu Tang Clan.
CREAM should be legible but the overall visual statement should contain the elements of abstract representations of "being mobile" (mobile phone, mobile -"on the go") and "money" (currency, cash, stacks of money, transferring money, paying with your phone, engaging someone else with a phone payment, social payments, global payments, social currency, mulah, Young money, paper or lack there of).
Cash Rules Everything Around Me
Comes from the hit "C.R.E.A.M." by the infamous Wu-Tang Clan. The song sent the message that selling drugs is the wrong way to make a living or to make money in general. It leads to a painful life and deppression that certain members of wu-tang have experienced for themselves. They only strived for money but it lead them down the wrong path.
Later in the song, it says that hard work will help you overcome all the fucked up things in the world. Money is messed up and some people do messed up things to get it, but you have to live with it. That's the message they tried to present.
"Cash, Rules, Everything, Around, Me
C.R.E.A.M.
Get the money
Dollar, dollar bill y'all"
-Wu-Tang Clan
Logo will be used on
- Web
- Print
- Promotional Items
