Project description
Eye-Aspire.com is a new destination to discover how the right sunglasses can help you see better, look better, be better.
The site is all about sunglass fashion, trends, brands, technology and styles. Site visitors will be informed about all types of eyewear as it relates to their interest – baseball, golf, football, fishing, surfing, biking, fashion/trendy etc. Our content will help consumers make informed decisions about the specific types of sunglasses that are right for their interests and use.
The logo should communicate to our core demographic:
- Male, 25-35 yrs. old
- Born in California (surfer)
- Lives in New York City
- Educated, has an Associates degree and works full time
- Likes being outdoors, playing sports, is into fashion and trends, works out, and leads a healthy, active lifestyle. Think Matthew Conaughey or Jake Gyllenhal.
The logo should give the immediate impression that the Eye-Aspire (can also be used without the hyphen) blog is trustworthy, honest, informed, sporty, fashionable, trendy and hip… in all things sunwear. The logo should communicate sunglasses and not optical/eyeglasses.
The logo should translate well into a social media icon.
The logo should communicate a sense of "being your best by making informed eyewear decisions".
Look and feel of the project
| Minimal |
|
Complex |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Subtle |
| Luxury |
|
Budget |
Styles
Logo will be used on
Colors
