Project description
Silver Coast Properties (www.silver-coast-properties.com) is a leading real estate agency selling luxury properties solely on the Silver Coast in Portugal. We are looking to completely re-launch the company to become a world-class premier property agency.
Silver Coast Properties is well established and has been running for over 10 years, however we are looking to start with a blank canvas and create something unique and sophisticated that sets us apart from the competitors.
Further background:
Silver Coast Properties is affiliated with Prai D'El Rey (www.praia-del-rey.com) which is one of the worlds foremost 5* golf and beach resorts. Silver Coast Properties is in fact the official re-sales agency. However, it is an independent company and this should be reflected in its branding - it’s current brand/identity is far too similar to that of Praia D’El Rey and this is something we wish to change!
The main type of properties sold are luxurious residential second homes yet, the entrance price point varies from 200k euros up to over 2 million euros.
There are currently a handful of agencies that are very similar in the area and as previously mentioned we want to set ourselves apart from these. Our mandate is to create a prestigious, sophisticated and trusted brand that reinforces the company’s reputation. As such, we require a logo and brand identify to reflect this.
Unlike our competitors, Silver Coast Properties specialise in the sale of properties ONLY situated on the Silver Coast of Portugal - It is important that this is reflected in its brand/logo design.
To give an idea of what we like and dislike please see below. Please note that these are just examples and not to be copied. I will add more as the competition runs.
DISLIKE
Rey Estates - local competitor - we dislike the cheap and tacky feel to this website and brand as a whole. www.rey-estates.com
LIKE
Atlas Property Portugal - local competitor - we like the overall look and feel of their website/brand as it has been tastefully put together. But Dislike the logo as it is far too generic with no link to the Silver Coast/Portugal. www.atlaspropertyportugal.com
Maximilianhof - Please see file attached. We love the sophisticated and delicate feel of this logo.
Ducat Place III - Please see file attached.
Project Lion - Please see file attached. We love you use of the lion/crest.
The Private Office - Please see file attached. we really like the clean and simple design of this logo. But our logo will need to include some color!
Eqwater - Please file attached. We really like to contrast between the two colors used and also their pastel tones!
Du Parc - Please see file attached. Really like the design element in this logo. If we could incorporate something from the Silver Coast/Portugal like this it could work well.
No.1 Bishopsgate - Please see file attached. Love the chosen font and also spacing.
The Oak - Please see file attached. Love the natural element - use of the leaves. Love the layout and also font.
Outlet Village - Please see file attached. Again, I like how clear this logo is - very strong identity which is also important for our new logo.
Signal Palace - Please see file attached. Like the more abstract incorporation of the initials into the natural element.
Silver Coast - Hearts logo - Please see file attached. We created this in-house. We were trying to move away from the blue as it doesn't feel sophisticated at all.
WEBSITE/LOGOS WE LIKE
1. Pure International - Love the simplicity of their logo and brand. Subtle coloring provide a nod to skiing which is their specialty. www.pureintl.com
2. Carlton International - Again, love the crest! Instantly adds heritage and sophistication. We do not have a crest - but incorporation elements that scream Portugal could work well. i.e. Portuguese Tile Designs etc http://www.google.co.uk/search?
www.carlton-international.com/en_GB/
3. Quintessentially Estates - Not sure about this logo. I like the elements i.e. color, font etc but not sure I like the graphic!
www.quintessentiallyestates.com
Any questions please feel free to contact me!
Good luck : )
Look and feel of the project
| Minimal |
|
Complex |
| Modern |
|
Classic |
| Playful |
|
Serious |
| Loud |
|
Subtle |
| Luxury |
|
Budget |
Styles
Logo will be used on
- Print
- Online
- Merchandise
- Signs
- Television
Example files:
