Hello creative prodigies:
Please read the below before you start brainstorming on the design:
Logo reinterpretation based on the original design.
It is a digital TV antenna/receiver that allows you to watch over the air TV. It transfers the signal to any computer or tablet by Wi-fi.
We aim to target young audiences who own smartphones/tablets and who are also interested in tech/media/electronic gadget trends.
We are looking for a logo represent our consumer product line. TVman will be the family name of one of our product categories.
We would love to have the original logo to be reinterpreted into a more modern atmosphere since it currently appears to be a little outdated. Here are a few things to keep in mind:
1. Concept of design: “TVman allows users to watch free digital TV through WiFi, it turns your smartphones and tablets into a mobile TV.”
We would also like to see some smart manipulation on the letterform, for example:
You are more than welcome to try to incorporate the WiFi symbol http://www.luckyoffices.com/wifi-icon.jpg or a TV contour/silhouette to the logotype, it’s a nice to have but not mandatory.
2. Typography - Though the name might sound like a Sci-Fi figure but we would like the design to look and feel more serious rather than playful. Also, we prefer the clean and modern sans serif fonts than serif fonts.
3. Color palette - We do not want to come across as being colorful. Less is more! So please use the "orange" given in our color selection or play around different hues between the selected orange and the one being used in our original logo.
4. Please feel free to experiment with the type tracking and alterations. We would love to see your imaginations on incorporating the product function into the logo. Also, it would be nice to see some creativity on combining "T" and "V" and play with the similarity of the "M" and "N." Please do not over manipulate the font, we want to keep it legible, simple yet catchy, and memorable.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We look forward to seeing your brilliant, modern, and provocative designs! Thank you!
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