Water is a magazine for designers and builders in the swimming pool and water feature industry. It speaks to the professionals who respect art, design and creativity. Water is designed to be an extension of formal classroom education and provide guidance to improve individuals between events. It showcases industry experts in their field and shares their insights with professionals attempting to better themselves and their industry. Water's emphasis is not upon products and sales but upon the aesthetic of superior architectural design, which the water industry severely needs assistance with.