Project description
Hello and welcome to my project!
I am a small business entrepreneur in the process of launching my raw vegan line RAWbundant on the US market. The top priority right now is to design our first package for the Nut Cheezes. Once that has been established, we can focus on designing the packaging for our dehydrated goods, protein bars, raw chocolates, bulk ingredients, etc.
There are two kinds of Nut Cheeze: Feta-style and Creamy-style. Both are based on raw organic cashews and are fermented according to cheesemaking techniques I've learned from my grandmother in Bulgaria. There is NOTHING like that on the market at present time. I've invented them from scratch which makes them one of a kind. (see photos on Samples page)
Label design for Feta-style Nut Cheeze:
Currently, this nut cheeze comes in a small plastic tub, but I am looking to place it an open top container so it can be seen better. I'm working with a couple of companies to design such a container. What I need is to design the label that would go from top and stretch on the sides and tie at the bottom. (please see attached images) The measurements of the Feta are 4 oz. with approx. 3" diameter and 1" height. There are three flavors: Original, Garlic & Dill and Cracked Pepper.
Label design for Creamy-style Nut Cheeze:
This nut cheeze already comes in a small plastic tub and I will continue using this style packaging. What I need is to design top round label and two side labels for the container. The container weight of the container is 4 oz. The current round top label is 2.87" diameter (see attached images). That side is 1" height. The label for the side should be slightly smaller. There are three flavors: Original, Herb and Vanilla Cranberry.
MUST-HAVE REQUIREMENTS FOR LABEL DESIGN:
> RAWbundant company logo needs to stand out and not blend or get lost with all other info on label. Logo has to be consistent on both label designs. Keep in mind, RAWbundant is a trademark so you need to include the R after it.
> Nut Cheeze needs to stand out as well. We are in the process of trademarking it so for now just include TM after it. Once it's officially approved, there will be an R after it.
> The following terms need to appear in prominent spots:
- Dairy-free, Gluten-free, Soy-free
- Great source of probiotics
- Hand-crafted
- Keep Refrigerated
> Special icon/stamp has to appear with the "100% RAW & VEGAN" message on it. This icon will be unique to RAWbundant and it will be used on all products. (see photos on Samples page)
> There has to be some distinction between the flavors. So perhaps having an illustration of the ingredients or designated color for each flavor would make them distinguishable from one another.
> The weight of the product have to be present: Net Wt: 4 oz. (112 g)
> The copy for the sides or bottom labels has to read: "Hand-crafted using traditional Bulgarian techniques. Enjoy with crackers, sandwiches, wraps or top salads." It will be expanded slightly as the design template is established.
> There needs to be space on the side or bottom labels for the Nutritional Facts label, barcode and company contact information (address, phone, email).
> If space permits, it may be neat to have the icons for Facebook and Twitter as another way to encourage customer feedback.
ADDITIONAL DESIGN GUIDELINES:
> Branding Consistency: we are looking for to establish brand recognition and product recognition. Out Nut Cheezes label design would vary from our packaged snacks design but there have to be some consistency with that can be transferred from one product to another.
> Gourmet Feel: the Nut Cheezes package has to reflect the quality of ingredients and process used to create them. They are currently sold for $9 for 4 oz. so they are not cheap. We want the customer to feel as they are getting a superior product for their money.
> Do some research: We encourage you to spend some time studying cheese packaging before you begin designing the labels for our Nut Cheezes. This will help you narrow down the appropriate approach.
> Simplicity: with so many products on the supermarket shelves sometimes what grabs the customer's eye is the simplicity of the product label/packaging. Our Nut Cheezes are pure and natural with nothing artificial added to them. It would be great to have label design that can reflect that natural feel.
> Be creative: while we have specific requirements for certain elements that need to be prominent on our labels, we encourage you to experiment and try various approaches. We are excited to see what you'll come up with.
BONUS REWARD: The winning designer will get the opportunity to design labels for other products in our line, work on marketing materials such as flyers, brochures and posters, t-shirt design, and who know, maybe design our website. There is A LOT of business growth that can result from winning this initial contest.
Good luck!
