Premier Credit / Upscale Pawn / Family Firearms

I am very pleased with the overall contest results. I was a little disappointed at first, but Kristi really came thru for us.

$350 paid

51 custom designs

19 pre-qualified designers.

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Winning design #51 by kristijp, Billboard Design for Premier Credit / Upscale Pawn / Family Firearms Contest
Gold Medal

designed by kristijp

Project description

We have an 8 foot by 8 foot lighted pole sign out front of our three businesses.  The sign faces need to be replaced as we are updating the businesses.  We need all three businesses on the one sign.  When you walk into the front door of the building, Premier Credit, our loan business (loans and financing) is on the right side.  On the left is Upscale Pawn and Family Firearms, which are basically one in the same business, but we market them separately, to an extent.  We have a plain text sign that we made up, but would like to get some ideas on laying it out better... with maybe something more than just text.  It can be as many colors as we want, but our main color is the very light tan (beige) background with burgundy/maroon lettering.  However, we have used a dark navy type blue for Premier Credit for a while and if it makes more sense to change up the colors between the two businesses we can do that.  We are not against changing that up a little if it works. 

The sign will be digitally printed and affixed to the face panel, so the colors and graphics can actually be unlimited.  However, we know it doesn't need to be too terribly busy, although we are at a major intersection and cars are stopping at the traffic lights for a minute or two at the time, so we also don't have to strip it down too much.

I have attached two images of the messages we are trying to get across to people.  Notice that the phone number for Upscale Pawn and Family Firearms is the same, so it may make more sense to combine those instead of separating them and just use the phone number once.  Technically it is really just two businesses (Premier Credit and Upscale Pawn/Family Firearms).  While I would not mind some graphics, I want this to be more serious and professional looking and not get too carried away with graphics.  It just seems like we need something more than just plain text. 

We want people to understand this is NOT your average pawn shop... it is as its name implies... "upscale"... clean and neat... not loaded with junk.  For the firearms part... "NEW & PRE-OWNED" does not have to be included... it is mainly there to take up space... as is "SELF DEFENSE", although I thought that phrase was kind of catchy... as in "it's time to protect yourself"... "get serious about self defense".  We could say "SELF DEFENSE" or "PROTECT YOURSELF".  Ideas are welcome.

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