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Latest Articles
12 Archetypes Of Design And Branding

12 Archetypes Of Design And Branding

Posted on January 14, 2018

Category: Branding, Designing, identity, Logo design, Marketing, Packaging Design

Who would think that someday, the studies by Carl Gustav Jung would be implemented in design and branding? Not the great scientist himself, for sure. Though the concept of a brand as we know it was born in 1889, it wasn’t highly popular with people at the time when Jung was working on his studies about psychological archetypes. Strangely enough, his work helped another scholar, Carol S. Pearson, to sort out brand archetypes in the XXI century. This knowledge helps business owners to define their brand and to create a business marketing strategy that will bring them a significant profit.

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6 Packaging Design Trends 2018

6 Packaging Design Trends 2018

Posted on December 26, 2017

Category: Branding, Creativity, Designing, Packaging Design, Trends

Do you believe in love at the first sight? If yes, what makes you fall in love with a person the moment you see him or her? Scientists think it’s all about pheromones. If that’s true, love at the first sight exists in business and sales, too. Only in this case, the role of love pheromones is played by the packaging design.

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Design As A Part Of Business Strategy

Design As A Part Of Business Strategy

Posted on December 18, 2017

Category: Branding, Designing, Entrepreneurship, identity, Marketing, Packaging Design, Promotion, Small Business

Want your company to be successful? If so, you must have a firm plan. In this case, let’s talk straight business. Which business strategy do you use for your business development? Is it a growth, product differentiation, price-skimming, or acquisition strategy? Perhaps, you’ve gone even further, combining several of them? Still, no matter which strategy you use, there is one point that should be included in any of them: design.

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Brilliance Of Wine Marketing Campaigns

Brilliance Of Wine Marketing Campaigns

Posted on November 30, 2017

Category: Branding, Collections, Creativity, Inspiration, Inspiration Gallery, Logo design, Market Trends, Marketing, Packaging Design

Intensely aromatic, with traces of creativity, striking on the palate, with a persistent aftertaste. This is what a perfect wine marketing campaign should look like. If you don’t believe that such exist, take a look at the wine marketing campaigns we’ve chosen for you below. Enjoy and remember: DesignContest can help you to bring your wine business to a real perfection.

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WANTED: Packaging Designs That Sell

WANTED: Packaging Designs That Sell

Posted on September 5, 2017

Category: Branding, Marketing, Packaging Design

Question: Can your product survive without a brilliant marketing solution?
Answer: Theoretically – yes. Practically – hardly.
Marketing was invented in order for people to promote and endorse their products so that they could gain a higher income. Brilliant marketing was designed in order for manufacturers to win the market and surpass their competitors. The most obvious tool that helps you to achieve this goal is an outstanding (and quite often rather expensive) advertising. However, advertising is only a temporary solution; a permanent one would be a successful packaging design. Therefore, DesignContest wants you to meet 5 examples of creative packaging designs that literally make you want to look inside the box.

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