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Latest Articles
How To Upgrade Your Website Logo

How To Upgrade Your Website Logo

Posted on November 20, 2017

Category: Logo design, Redesign

Logo is your website’s best remarkable feature that allows it to be recognized all over the Internet. That’s why you need to pay a lot of your attention and patience to designing a logo when you first open your website. However, this is only a half of your tasks. Another half will be waiting for you in the future, when an idea of upgrading your logo will cross your mind. And it will, as far as fashion trends come and go, that’s why it’s vital for you to follow these changes.

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The Biggest Failures in Logo Upgrading and How They Could Be Avoided

The Biggest Failures in Logo Upgrading and How They Could Be Avoided

Posted on September 25, 2017

Category: Designing, Logo design, Redesign

Upgrading a logo is essential if you want it to be modern and stay up-to-date. You shouldn’t do it too often but doing it once in a while is a great idea on your way to improving your brand by refreshing it. Every successful branding needs rebranding, though it sounds quite funny. Nevertheless, our world is changing rapidly. The world of web design is doing it twice faster. Which means you should think in advance if you want your logo not only to fit in modern tendencies but also to correspond with future ones. However, pursuing fashion and trying to be in trend you may sometimes fail utterly and completely. We suggest you learning from mistakes of others by presenting a list of biggest failures in logo upgrading.

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Website Redesign: Saving User Engagement

Website Redesign: Saving User Engagement

Posted on September 19, 2017

Category: Client's psychology, Marketing, Mobile apps, Redesign, Web Design

I have a friend, Alex. He is a successful businessman who owns a couple of online marketplaces. It’s hard to find a person who will be as much a perfectionist as Alex is. He likes it when his workplace is perfectly clean; he gets irritated when his wife puts milk on a wrong shelf of the fridge; as I was saying, Alex loves it when things are in a flawless order. Which is why, when it came to redesigning one of his marketplace websites, Alex couldn’t sleep for a couple of nights. As it turned out later, in vain, for their new redesign sucked.

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How Can A Logo Tell Your Company’s Story?

How Can A Logo Tell Your Company’s Story?

Posted on August 23, 2017

Category: Designing, Logo design, Logo Trends, Marketing, Redesign, Small Business

Once upon a time, there was a fairy prosperous kingdom that was called The Company. The kingdom was prosperous and thriving because it was ruled by a wise king whose name was The Chief. All the king’s men were extremely happy to live in that magnificent kingdom and all was well. However, as it always happens in the stories like this, the happiness of The Company’s citizens once faded away. The reason for this was that The Chief wanted the whole world to find out about his Company and how great and prosperous it was. Many people tried to accomplish the king’s task but everybody failed. Then, one day The Little Logo knocked The Company’s gates. The guard let it in for it told them it could tell The Company’s story better than anyone and anything else. The Chief didn’t believe The Little Logo but still decided to give it a chance. Hence, the miracle happened – The Little Logo did tell The Company’s story the way everyone in the world was astonished and wanted to attend The Company and see whether it was so great as The Little Logo said.

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The Cheapest Logos For The Most Expensive Brands

The Cheapest Logos For The Most Expensive Brands

Posted on August 10, 2017

Category: Branding, Designing, Graphic design, Logo design, Marketing, Redesign, Truth facts

If you have somehow faced logo designs, you know they mostly cost a fortune. Everybody understands logo designs do need to be expensive: your brand’s awareness starts with them. However, sometimes companies get lucky and receive their logo design almost for free or really for free. You’ll be amazed to find out how much some famous companies paid for their logos that are nowadays famous through all over the world.

(more…)

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