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Nickelodeon cleans up!


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&nsbp;

#1 NationDesign

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Posted 01 October 2009 - 08:50 PM

Greetings,

I was watching nick with my daughter and noticed the lack of slime and a new logo design. Nickelodeon would be a true designer's dream for branding!

You can check out the newest nick brand design here:

Nickelodeon cleans up: idsgn (a design blog)

I need some time to decide what I think. Perhaps some rainy days on the weekend with my daughter will help shape my opinion. But, my daughter likes the old logo better and I am not the target audience, right?

Cheers,
Brett

#2 DesignsbyALX

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Posted 02 October 2009 - 09:38 PM

I think the old one was better, more playful and toony... Never change a winning formula ;)

#3 Coy

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Posted 02 October 2009 - 09:42 PM

noticed the change when I was waching it myself. lol

I don't like/dislike it I'm kinda neutral. The kids really didn't notice though, untill I pointed it out. Now if spongbob turns green or something they'll think something is wrong with the tv. hahaha

I remember the first one that had the rainbow colors.. dang I'm old.

#4 Geko

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Posted 06 October 2009 - 05:24 AM

I got used to the old logo, the new typeface looks weird, maybe it would work for their subrand teennick or something, I like the idea tho. Having a single "nick" will get all the subrands identified as nickelodeon brand.

Love the color since im a orange fan

#5 bschall23

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Posted 06 October 2009 - 05:40 PM

It really kind of reminds of Nintendo. The type face is similar.
looking through the past variations, I think I like the last logo best with just "Nick" in side the splash instead of the whole name.

#6 danuyudhist

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Posted 07 October 2009 - 11:18 AM

I don't like a new one.. this typeface is very usual and similar to many other brand cmiiw

I like the old one, very cartoon style, and i love the changing background on the logo... this is so great

#7 Brixtonian

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Posted 07 October 2009 - 01:59 PM

the old one makes more sense to me, seems more childish. bschall23 you're right, it reminds me of nintendo too

#8 TheNutz

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Posted 12 October 2009 - 11:39 AM

i'm not in the target but i love it.
look at this http://www.idsgn.org...sisters-new.png
the only problem i see is that it doesn't look good on small size

#9 jmillgraphics

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Posted 22 October 2009 - 12:30 AM

I super love the new logo. The old was good too, but the new one is great. I have a 3 year old son, and let's just say I get to watch a lot of Nick and Nick Jr. lol. I think the new logo fits very well with their identity and campaigning. They talk about families and kids doing things fun together, and I think the new identity does a good job of showing family. The old one was aimed more at just the kids. Besides it could be worse (ack... ah...pepsi... guah ah.. ahem) LOL.

J

Edited by jmillgraphics, 22 October 2009 - 12:32 AM.
forgot to add something


#10 monimen

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Posted 23 October 2009 - 10:57 PM

Posted Image

The Brand name is too long and 1 long word.. It needs a logo rather than a logotype.. old one's splash was not unique but it also was a logo.

And the result its nickelodeon.com goes to nick.com :

Posted Image

Ok, here is the idea, they gonna cut the name to "Nick" .. how creative ... :|

#11 shefshef019

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Posted 24 October 2009 - 09:40 PM

The new logo just doesn't have enough personality. I think the classic splat (or sometimes a blimp or other shape) makes perfect sense for the fun channel that brought us Doug, Double Dare, Rocko, and Ren & Stimpy. The new logo seems to bland and conservative. Powdered Toast Man would not approve :p
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#12 AXEL89

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Posted 25 October 2009 - 09:47 AM

Well, the last one made me think of something fun and for kids(also because i grew with it), the new one reminds me of the N channel, not for kids.

#13 zugraphi

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Posted 03 November 2009 - 12:11 PM

If I may add my opinion to the discussion, I feel the logo on it's own is not as strong as the old one, but as a logo family, I think the whole system is very recognized while maintaining a good shift from one subrand to another.

#14 5cupsofcoffee

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Posted 03 November 2009 - 02:10 PM

I like it. The brand has become much more than just the logo. By simplifying it they can attach it to their total brand image without looking too busy.

#15 kcedge

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Posted 09 August 2010 - 02:18 AM

like the new one but i loved the old one... i feel like the old one appeals to children more.

#16 stratopeter

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Posted 09 August 2010 - 08:56 AM

I think the old one was more concise and fun. The new logo looks just like any random toy manufacturer. It reminds me a bit of playmobil ( http://upload.wikime...aymobil.svg.png )...

And I'd also never associate the i with the outline of a child (which is written in the article)... Our perception is so conditioned to look at letterforms that a small change in a letter just doesn't have enough strenght to be seen as something different. At first I thought it was a reference to the old logo because it looks like the point of the i drops of the stem.

#17 braja

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Posted 09 August 2010 - 11:49 PM

For me, the old logo is iconical. Even at large distances, I know what it is.
(I think this is also the case with others)
If something "must" be changed, possibly I changed the interior of the logo. Maybe just a short name?... (As someone already said)
Splash would certainly kept!
For example, McDonalds. There are a hundred variations, but one distinctive thing never changes.
(Maybe not a good comparison but now it's my thought)

Please consider, not twice ... many times before you decide.

Regards

#18 amir

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Posted 11 August 2010 - 04:16 PM

I like the old version, looks better.
more playful, Children's Friendly and cartoony...

#19 NDHdesign

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Posted 11 August 2010 - 08:13 PM

I liked the old logo better... but then again I grew up on nickelodeon. It seems like it still hasn't lost its baby fat.

#20 bzDD

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Posted 11 August 2010 - 08:51 PM

iT is about the target audiences.
I agree that even the kids do not notice thechange and they are watching this channel in daily basis!
As long as recognizable, they know it is Nickelodeon!




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