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SITAWI FinanceforGood INFOGRAPHIC
Dseign Contest was a great tool for our challenge - we had several designers and ideas competing. During the process, the back-and-forth was very stimulating. At the end of the process, we had a great design and met a very good designer to work with (PixArt) in the future. Thanks all!
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SITAWI FINANCE for GOOD is a Brazilian non-profit organization focused on finding financial solutions for the social sector. Our goal is to multiply the capital available for the social sector and with that, the number of people impacted by social organizations, supporting project expansion and improvement in several areas: income, environment, health, culture and civil rights. What do we want to communicate? We need an info graphic that explains simply—with illustrations and numbers--our innovative model for social finance and that communicates the results we have achieved. We intend to use this material in our presentations, on Facebook, in our newsletter and on our website. See below examples of infographics: http://pinterest.com/mashable/infographics/ What do we want to people do after read the infographic? We want people to donate to SITAWI and feel that our job is innovative and important for the social sector. Look & Feel: Our current website is quite out of date ( www.sitawi.net). To give you a better feel for our new aesthetic, I am attaching the new institutional presentation and our future website home page. We want to communicate a level of professionalism on par with the private sector while maintaining an emphasis on our social mission. Therefore, the info graphic style should reflect an image that blends the seriousness of banking with the emotional appeal of affecting social change. Content: The following content should be included in the info graphic. Awards and Recognitions: Sitawi won the Beyond Banking prize given by the IDB as “best socially responsible investment in Latin America” The math of the social sector in Brazil: 5 billion in donations annually divided by 400.000 NGOs = US$12.500 per organization. A low ratio of dollars/NGOs is indicative of a fragmented social sector that lacks the resources needed to scale impact. What we do? Multiply social impact by coupling financial solutions for the social sector with strategic advising. What we want for the social sector: 1) More capital 2) More types of capital 3) More efficiency We have supported projects in the following sectors: Health, Environmental Sustainability, Employment and Income, and Culture We have 3 products: 1) Social Loans 2)Fiscal Sponsorship and Donor Advised Funds 3)Non-profit mergers Let´s make a “zoom” in the social loan product and explain with an illustration how the social loan multiplies social impact. The top line of the following site could serve as an inspiration: http://inventure.org/using/how-inventure-works 1) SITAWI makes social loans to organizations with proven social impact 2)These organizations repay the loans and the capital is then reloaned to other organizations 3) With each new loan, SITAWI helps social sector organizations impact more lives and fund more projects, creating a substantial MULTIPLIER EFFECT. Our Results: - 11 social loans to 9 social organizations - Social loan accumulated results: (2009: USD$252K / 2010: USD$619K / 2011: USD$963K) = USD$1MM in social loans + advise - The social fund has achieved a 3X turnover 3 times - 15 thousand people impacted Call to action: GIVE THROUGH SITAWI AND MULTIPLY YOUR SOCIAL IMPACT Footer: Find out more about SITAWI on www.sitawi.net Size: The size can be 8 inches wide and 11 inches high.