The WaterMat

Process far exceeded my expectations. It was fun. Got a great result, too.

jay2

$601 paid

34 custom designs

11 pre-qualified designers.

Learn more about Graphic Design Contest

Winning design #33 by Horizon, Graphic Design for The WaterMat Contest
Gold Medal

designed by Horizon

Project description

We need to freshen up the graphics on our main non-inflatable lake toy, the WaterMat. The current product is a medium "water" blue in color (Pantone 286) with white "bubbles" and our WaterMat logo running across the 6' X 18' surface of the product. We want to freshen up the design with a FUN and WHIMSICAL two color design that "pops" on the blue foam. That said, we do not want it to look juvenile. Kids of all ages love the WaterMat but as a lake toy, little kids can never be left on the WaterMat without close adult supervision. It is important that the design appeal to adults. You can get a sense for the current product at www.theWaterMat.com. On the site, you will find that we have several versions of the product, but at this time, we only want to redesign the graphics on the "Original" WaterMat. Importantly, due to how the product is manufactured, the design must be in a repeating "wall paper" type of format since the design cannot be registered or centered on the mat. Let me try to explain this: the film upon which the new graphic is applied is actually only 60 inches wide while the WaterMat is 72 inches wide, We CAN center the film graphic somewhat "edge to edge" (splitting the 12 inch difference, leaving +/- six inches on each edge without any film graphics) but we can NOT center it "end to end" (over the 18 foot length). So imagine a roll of "wall paper" being applied to the WaterMat. Here's the first thing we need to design around: The clear film that is then adhered to the blue foam is printed on by a drum with a 38.75 inch circumference. Over the length of the 18 foot product that results in 5.5 prints per WaterMat. Imagine, if you will, the drum rolling over the entire length, leaving the printed image in its wake. Actually, the drum prints on a 100 foot roll of foam which is then cut to length. As a result, the design does NOT start nor end cleanly on the product: on the ends, the design will be cut off, depending on the break and will not "fit" like the design in this version. So the design needs to first "fit" into a footprint that is 60 inches wide X 38.75 inches long. end to end pattern repeats every 38.75 inches (3 feet 2 3/4 inches over the 18 foot length. Ideally, the graphics on the "edge" of the roll would look finished but the graphics at the "end" would be cut off. Also, in the current logo (see uploaded files) we want to eliminate "by H2Opod, Inc." in the logo and add "The Original". This new "The Original" text does not have to go where "By H2Opod, Inc" currently is: be creative. Heck, we might even consider a new version of the Logo if you think that is needed. One idea we had (and we're not the creative ones) is to convey silhouetted images of people running, jumping, flipping, hand standing, etc on the WaterMat. Just an idea. We're open to anything that helps us deliver a professional, quality design that makes people want to buy one!

Read full brief

Comments

  • Hi Jay, I just have a couple questions: 1a) The brief mentions you'd like a 2-color design. For clarification, does this mean 2 colors + the blue film, or does the blue film count as a color? 1b) If you know, do the colors need to be spot colors? 2) By chance would you happen to have a vector/high-quality version of the WaterMat logo? 3) What kind of file will you be needing? (print-ready pdf, illustrator, etc.) Thanks for your time
    • First, thank you for your note. This is my first time using this service and it is very interesting. The two colors are above the blue foam. The blue foam serves as the "canvass" how do i get you the logo file?

    • |--|

      jay2 {*wrote*}:
      First, thank you for your note. This is my first time using this service and it is very interesting. The two colors are above the blue foam. The blue foam serves as the "canvass" how do i get you the logo file?
      |--| I just uploaded a blue and a black version of the WaterMat logo. Ideally, we would like to remove the "by H2Opod Inc" on the design. Sorry, but I'm not a graphic artist and don't know how to send the file in another color. We do NOT want one of the two colors in the design to be black (at least we dont think we do!)

    • Hi Jay, thanks for the logo file. Not a problem, I can take out the H2Opod Inc part. I've done these types of repeating patterns before for interior designs, so I have a few ideas on what can be done with this product

  • Dear CH, please what do you want exactly please more detail or sample thanks
    • Our product is 6 feet wide and 18 feet long. We want to freshen up the graphics on the product with a bolder, brighter, more fun design. The underlying surface is a medium blue and that cannot be changed. We can have a two color design that is applied to a clear film that is then applied to the foam. The foam is produced in 100+ foot rolls, so the film cannot be centered on the foam, hence the need for a "wall paper design" that repeats. Within the design we want our WaterMat logo so that people can see the product on the water and say "hey, I want a WaterMat" and then go buy one on-line at www.theWaterMat.com

  • Hello again, I have submitted #1 to see if this is something you had in mind as a potential design. It is a repeating pattern representing the sea floor/a sandy beach. The elements in the pattern can either be scaled up or down in size, and the colors can be altered as well. Let me know if this is what you had in mind. Thanks
    • Happy GD As my wife just said,"he's heading in the right direction". When I clicked on the link to open it, I immediately smiled. First the good stuff The reworked logo looks great. The graphics really pop Potential concerns The WaterMat is predominately a lake toy and the sea shells conjure, well, the sea! The edges cut off the graphics. Again, the film will NOT cover about 6 inches on both edges so we ideally would not have the objects cut off on the edges Some other potential "lake-y" objects: Buoys, life preserver ring, speed boat, turtles, ducks Another thing we have kicked around are silhouetted figures of kids playing on the WaterMat running, jumping, doing cartwheels, standing on their heads, etc

    • Thanks for your reply and recommendations. My mistake, I misinterpreted the part in the brief about the edges being cut off. I'll make some adjustments and re-submit an updated pattern as soon as I can

  • Thank you for your entry. When I mentioned we needed a wallpaper effect, I simply meant the pattern needed to repeat over the length of the WaterMat. In my write up I mentioned that we can NOT center the design (or any aspect of it)
  • Hello Jay. Is it too late to join this contest? I'm not sure if you're set on these designs and I'm new to this site so I'm still trying to learn how everything works here. Thank you!
    • |--|

      DDandI {*wrote*}:
      Hello Jay. Is it too late to join this contest? I'm not sure if you're set on these designs and I'm new to this site so I'm still trying to learn how everything works here. Thank you!
      |--| Please join! Nothing great yet!

  • Thank you for a VERY interesting design. 1) can you change the design such that the edge fish are not cut in half? In other words, there is no bleed on the edge and every fish would be whole on the the EDGES. 2) we can not "register" the logo in the lower left hand corner given that the film is rolled on to a long 100+ foot roll of foam. Therefore, we need to make sure we have a few (3-4) logos appear on the design and that they are very visible and discernible 3. length wise, the design repeats every 38.75 inches so can you figure out a way that there is no "break" or blank stripes in the design? 4. The WaterMat foam is a darker blue than what you present in your design. Would another color for the fish work? Maybe the logo and some of the fish in white and the other fish in some other color that will "pop" visually? I really like this direction. I will share with my biz partners.
  • Hello Jay, I've submitted #2 with an updated pattern. New objects are included and the edges are now no longer cut off. Let me know if this is more along the lines of what you're looking for Thanks again
    • Well, the issue with the edges is fixed. You nailed that: thanks. I know I had suggested the possible "lake" objects to move the theme away from "sea" but seeing them presented here leaves me cold. It has a very juvenile feel to it. Thats just my initial reaction. (I hope the goal here is to provide meaningful feedback rather than spending time on tactful wording. I am not trying to sound unappreciative). We are hoping the graphics can be bold (so they visually pop on the surface and are discernible from a distance), convey a fun and playful experience, and help us create a "I gotta have one of THOSE" experience!

    • Thanks for the reply. Unfortunately I feel like I'm receiving contradictory feedback between my first and second patterns, so I don't really know what where you want to go with this.

    • Understood. Unfortunately, as the overseer of the project, I only know what I like/don't like when I see it! This is my first experience doing this so my goal is NOT to confuse but to get an awesome design. Gosh, if I could only do this myself! I greatly appreciate your work but the current images (are they stock or did you create them yourself?) just don't look as if they are from the same "family." They have kind of a "cut and paste" look. If they are stock and you just wanted to convey a concept before you designed "better" objects, then let's take another whack? If you checked out our website, you will find we sell these for several hundred dollars. It is important to have a very finished look. Again, your efforts are appreciated. I am trying not to waste your time. I hope you will keep trying, but if you do not, best of luck in your pursuits

    • The images were created myself. There was mention earlier about using silhouette figures so I thought you were implying to use simplistic/abstract images and concepts. So you would like to see detailed images then? One other question for clarification, the target market for the WaterMat is young children? I was confused about the "juvenile" comment because I thought that's what you were going for, for the most part. Thanks again

    • Thank you for clarification. It is most definitely for "kids of all ages" but not little kids. Keep in mind that it is a water toy so our target market is lake home owners. This is not a toy that one would simply just let a bunch of sub-ten years old play on without close supervision. Perhaps more detailed images would be the ticket. The silhouettes were just an idea for how "people" might use the WaterMat. One of my partners suggested using the logo along both edges and then having the graphics between the repeating edges. But again, we're not designers and are only trying to help and not overly guide the creative process!

  • Thank you for your submission. 1) your design captured the "full image" on the edge. Well done 2) on your first submission, it looked like your images were emerging from an egg or a pod or a planet? We did not like those 3) we need the WaterMat logo in the design. see the attached files on the site and the description in the brief 4) are these stock objects that you used or ones that you created? The WaterMat is largely a LAKE toy, so the crab, alligator and octopus are cute but not found in a lake!
  • Dear CH, Please note that we do not allow exchanging contact information on our website Regard, DC Support
    • Oh. Sorry. Just trying to move this along. I did not know that.

    • did the feedback messages that I sent get delivered or did you intercept them? Again, my apologies!

  • Interesting, and thank you. I want to finalize this over the next day or two and you are one of three leading designs. Are you still interested? The design would seem to fit well within the 60 inch width of the film that is applied to the 72 inch wide WaterMat. The drum that prints the repeating design down the length rolls out over 38.75 inches, so the design needs to "fit" within a surface "foot print" of 60 inches by 38.75. The drum prints on a 100 foot roll of film which is then cut to 18 foot length. As a result, the graphic will likely be cut off at the start of the WaterMat and at the end of the WaterMat. Your design would look fine with these "breaks" but visually, your design here looks proportionately to be about half the length of the WaterMat (18 feet X 12 inches X 50% = 108 inches) but it needs to "fit" on the 38.75 inch drum meaning that rather than two repeats as shown here, there would be 5.5 repeats. Does that make sense? Simply shrinking your design to fit within the 38.75 horizontal limit would create a great deal of blank surface and the smaller image would lose much of its pop. Inserting another row might be an answer, but that might be too busy. Ideas?
  • Hi again, I taken what you said in your last post to me, I submitted #15 Any more adjustments can be made to refine this idea if you'd like to and your feedback (as before) is greatly valued Thanks for your last feedback and rating, I appreciate it :)
  • Thank you for your entry. Your design is good but we are working on a couple of others that more closely meet our needs.
    • Thank you for your reply. I have other options that you may like. Please let me know if you are still considering new options and i will send them shortly. Thanks.

    • Martha: sure! Always open to more ideas!

  • We have several products, one of which is designed for Campgrounds and resorts called the WaterMat "Shark." We intend to re-design the film on that WaterMat next. I think your design has real potential (with some further refinement) for the Shark, but we will pass for the Original WaterMat. Thank you. Again, please send me your contact info so we can work with you when we get to that project.
  • Hmmm. Interesting. My partners want me to work with you to see if we can finalize this design over the next dat or so. You up for that?! Here's the first thing we need to design around: The clear film that is then adhered to the blue foam is printed on by a drum with a 38.75 inch circumference. Over the length of the 18 foot product that results in 5.5 prints per WaterMat. Imagine, if you will, the drum rolling over the entire length, leaving the printed image in its wake. Actually, the drum prints on a 100 foot roll of foam which is then cut to length. As a result, the design does NOT start nor end cleanly on the product: on the ends, the design will be cut off, depending on the break and will not "fit" like the design in this version. So the design needs to first "fit" into a footprint that is 60 inches wide X 38.75 inches long. Maybe its as simple as changing the angle a bit? Second, "The Original" seems less-than-integrated in the design. Any ideas how to make that look better? Third, what are you thinking relative to colors? White and black? Any other suggestions?
  • Hello Jay, Just submitted entry #11 Let me know if you like it or if you have any feedback. Hope you like it. Good day.
  • No thank you. Not what we are looking for
  • About #14 Dear CH, I wonder is your printing cannot overlap colors? If cannot overlap will make gap to each colors. Thanks & Cheers
  • Thank you. You're on the right track. One of the challenges is we have to fit the repeating design within the 38.75 inch print drum (effectively 5.5 prints per 18 foot length). Your graphic is proportionately much longer horizontally than it is tall vertically, so to fit within the printer limitation, we would end up with a lot if “white space”. As a bit of a nit, the WaterMat logo does not appear centered over the figures, but that may be an optical illusion. I like the fundamental design direction which shows a playful theme that is not juvenile, but it still not quite a winner. Ideas? THANK YOU. I want to keep encouraging you. You are one of the leading 2-3 designs
    • Dear CH, Thanks for positive feedback on my design, #10 , I revised the design as the size you provided , hope you like it. Thanks & Cheers

  • Thank you for your submission. You demonstrate a good understanding of what we are trying to accomplish. One of my partners requested a representation of a water line along the bottom edge and then have your (nice!) silhouetted figures "on" the water line and "The Original WaterMat" running along the top edge. The design needs to repeat every 38.75 inches on the 18 foot length and a max of 60 inches wide so this may render the figures too short to fill up the edge-to-edge space? Maybe have the repeating scheme described here running left to right and then from the other side, run the other direction? Just an idea. we're not graphic artists! In summary, I really like the artwork of the figures. Nice job of capturing the "utility" of the the product. Now, can you make it "pop" so people want to buy it! Thanks
  • Hi, I submitted #9 I used your idea of silhouettes of people using The Water Mat. Instead of making up silhouettes I used actual photographs from your website and Flickr to outline the actual people enjoying your product. Any adjustments can be made, your feedback is greatly valued and a rating would be awesome. Thanks and I hope you like it :)