AltViz

Contest Holder: hugh

03/15/19

Expired

Prize

£508

Entries

19
Expired left

Project description

No AltViz Logos Needed


BACKGROUND:

AltViz - Intelligent Automation, Simplified


Enterprise technology scale up with VC backing, operating for over 6 years.

We help companies Access, Analyse and Act on their unstructured and structured data to improve their performance:

  • Increase Revenue

  • Increase Efficiency

  • Improve Customer Experience

  • Decrease Compliance Risk

We automate and scale enterprise processes using pragmatic solutions to solve operational problems. We collaborate with the C-suite, IT directors and their business counterparts to automate manual processes and leverage the existing tech infrastructure. We combine AI, Machine Learning and cloud computing to deliver scalable automation services.

We have an established sales process which we are continuing to evolve and enhance. To support this sales process, various sales artifacts exist and this is an ongoing focus for the sales and marketing team.

To support a consistent and clear message of our value proposition throughout our marketing literature, we need a standardised visual library that can be used within these artifacts, which include First Call Sales Deck, Technical Literature, Thought Leadership, Executive 1-pagers, company website, social media touch points and so forth.


OBJECTIVE:

Create a range of visual assets to convey complex topics simply. Not a Logo for the business.

We have prepared a set of 8 topics which have been derived from the common terms and language that convey our product and its benefits.



The output can be illustrations or photography and ideally will convey the visual meaning of the topics provided without text/words.

These outputs will be used across our marketing literature including in presentations, pitch decks, website, etc.


DELIVERABLES:

A minimum of 24 visual assets (3 per topic) that convey the topics provided and fit within a visual consistency.

Visuals will primarily be used digitally, therefore, the longest length of 1440px will suffice.


WHAT DOES SUCCESS LOOK LIKE:

A range set of assets that we can use on delivery in pitch decks and a demonstration of understanding of the technology visually.

The assets should make it easier for non-technical audience (i.e. business c-suite) to grasp the concept, and keep the audience interested in the topic.


TARGET AUDIENCE & CURRENT BRAND STATUS:

The audience for this is a Business C-Suite executive who gets sold on “AI” every day with little knowledge of the tech.

AltViz has little to no brand awareness within the market at the moment.  


CORE PROPOSITION:

To convey the complexity of what the technology is doing in the simplest way with consistency across our sales touchpoints. The plan is to expand the sample set into a larger collection with you.


OTHER CONSIDERATIONS:

We are not looking for visual representations of humanised robots, tin robots and heads/brains (See attached anti-moodboard). AltViz branding document is attached as well.

Read full brief

Comments

  • Business Process Orchestration and its related terms: Automation, Self-service interface, Machine's decision making ability and rules engine. #19
    • @Novellus Thank you for your entry, however we are looking for a more corporate clean style.

    • @hugh Couldn't get that impression from the brief, would've made something more suitable to your requirements then.

  • These are 3 options for "Intelligent Automation". please do reply with your suggestion. #14
    • @Apurva Thank you for your entry, however we are looking for an illustration rather than a data visualisation

  • These are 3 options for "Simplifying Business Process". please do reply with your suggestion. #15
    • @Apurva Thank you for your entry, however we are looking for an illustration rather than a data visualisation

  • These are 3 options for "Structured & Unstructured Data". please do reply with your suggestion. #16
    • @Apurva Thank you for your entry, however we are looking for an illustration rather than a data visualisation

  • Artificial Intelligence. The illustration depicts AI and the various subjects related to it:
    1.Supervised machine learning.
    2. Natural Language Processing (Machine translation)
    3.Machine learning- content extraction.
    4. Robotics.
    5. Machine vision.
    6. Speech to text and vice versa.
    7. Vision- Image recognition.

    #18
    • @Novellus Thank you for your entry, however we are looking for a more corporate clean style.

  • I thought, when people think a lot, this company has flown and done it. #17
  • Could you please upload some expamlpes to the types of artworks you like ? Because lots of designs on these subjects will look like the anti-moodboard so it would help a lot to know and underestand the type of artwork you're looking for.
    Thanks
  • Would you like the background for the illustrations to be light or dark?
    • @Novellus Light background would be preferable

  • ALTVIZ #2
  • Count me in with the non-technical audience out there. I have no idea what the specifics of your services entail.

    I get that you are using AI and machine learning to automate tasks, but I have no idea what those tasks are(could be making coffee, could be updating spread sheets, could be anything, I don't know--and you don't really say), or how you are going about automating them(obviously with AI and Machine Learning, but that's a pretty vague description).

    Don't be vague here---that is the last thing you want to do when asking for illustrations-- please give us some specific examples. Walk us through a hypothetical scenario of what you do, again with real-world examples. If you want these concepts illustrated well, the designers here will need to understand them well.


    ...in plain English, what do you do, and what do you need illustrated? A brief definition of each of your 8 terms, as it applies specifically to your services, would go a long-long-long way.

    Also, I can pretty much guarantee you that if you are wanting 24 quality original illustrations, most of which will likely need to be researched further, it will take a bit longer than the 6 days remaining on this particular project.

    "The output can be illustrations or photography and ideally will convey the visual meaning of the topics provided without text/words."

    Help us to understand the meaning of the topics so we can put them in a visual format.

    Also, what size do you need these to be? There's a bit of difference between post card size and poster size.
    • @weiesnbach Hi - Sorry, we missed your comment before the contest ended. Thank you for your feedback. Reviewing the entries and now seeing your comment we are going to rework the brief and run the contest again with a clearer brief. Thank you.

  • Can you please give maximum and minimum size specifications?
    • @OriginalWit Hi - Sorry, we missed your comment before the contest ended. Reviewing the entries and now seeing the other comments we are going to rework the brief and run the contest again with a clearer brief. Thank you.

    • @OriginalWit Hi - Sorry, we missed your comment before the contest ended. Reviewing the entries and now seeing the other comments we are going to rework the brief and run the contest again with a clearer brief. Thank you.