Branding Project

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$225 paid

32 custom designs

13pre-qualified designers

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Winning design #30 by Kristina2912, Illustration Design for Branding Project Contest
Gold Medal

designed by Kristina2912

Project description

My company is working on implementing a culture and we need help incorporating the mind set into a cheetah graphic. The overarching theme is this:

"With innovation, outstanding performance, and an insurgent mindset, NSO's coalition of CHEETAH'S set the pace for revolutionary patient care!"

Innovation, outstanding performance, and insurgent mindset are the over arching beliefs.

Here are the cultural points that support the beliefs:

Career Opportunities
Have Fun
Employees are A-Players
Excellence Center
Attitude of Gratitude
High Performance
Speed of Innovation

Each cultural point spells out "CHEETAH'S" which our corporate character symbol.

In summary, I am looking for a cheetah graphic that incorporates Innovation, Outstanding Performance, Insurgent Mindset and the 8 cultural points. Please also use the color purple (PMS 260c) as the main color.

Thanks for your help!

Read full brief


  • pls do feedback :) Thank you ! watch letters in cheetah #31
  • check the attachment please #21
  • please check your attachment and give me feedback ASAP #20
  • let me know if you would like me to add or remove anything :)
    ps. idk why the borders are so pixel-y...the original file is definitely not like that, so the hopefully its the uploader that did that #19
  • Hello! Thanks for the feedback, I made some choices, I hope you enjoy it. If you require other changes, let me know please. Regards Christine.
  • Another idea is to give the cheetah 8 spots and have each spot be a cultural point. If possible, please provide this option plus the option using the grey bars. Thanks for your great work! #1
  • Maybe each one of these grey bars could become a cultural point. There are 8 cultural points and 9 grey bars, so delete one of them. #1
  • Please incorporate the 8 cultural points (Career Opportunities, Have Fun,
    Employees are A-Players,
    Excellence Center,
    Teamwork, Attitude of Gratitude, High Performance, Speed of Innovation).