Bagel Chef (Fast Food)

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Winning design #114 by GJR, Logo Design for Bagel Chef (Fast Food) Contest
Gold Medal

designed by GJR

Project description

I need a logo for a new high end Fast-food Chain in France. The concept is the association of traditional Bagels with healthy french cuisine, authenticity and culinary subtlety. The concept is focused on four key concepts : Food Quality, Creativity, Friendly / Fun and Quick / Efficient. The Name of this new chain is Bagel Chef. About Bagel Chef : Bagel Chef is the association of traditional Bagels with healthy french cuisine, authenticity and culinary subtlety. With the help of cooking chefs and fooding specialists , we combined the freshness of traditional bagel in the intelligence of the modern cooking industry. Since our clients are in the best position to know what they like , we will offer them the opportunity to design their own recipes entirely. Our job is not just to offer you a special meal. Bagel Chef has been designed to stimulate clients' creativity and promote the exchange in a relaxed and friendly place. Our restaurants are made to welcome customers for a few minutes to take a meal or a few hours with their group of friends (i.e. as a starbucks or a traditional coffee shop) What we would like : The Logo should clearly shows the brand name (Bagel Chef) and reflect our values. Our image is High End but not luxury (we're a fast food, not Louis Vuitton), and subtilely modern. What we don't want : No Character on the Logo. We don't want the brand to look like 'from New York' like usual Bagel Shops. No Chef attributes (no chef's hat!) Colors : We would like to see Orange (no obligation on which orange to choose, but it should be appealing for lunch), and should also contain black and / or white. Other color propositions can be made, but number of colors needs to be limited. Targets : our key target is 18-35 citizen males and females. We focus on lunch time for people working inside Paris (mostly medium / high social classes). Keywords : Taste – Savour – Diversity – subtlety – Authentic – Noble – Healthy - Fresh Creativity – Inventiveness – Modern - Dynamic Fun, Friendly, informal, comfortable Quick, Easy, Fast More about our values : Taste and Diversity : Bagel Chef attaches great importance to the ingredients used to create meals, and is committed to focus on local supply. Sensitive to the origin of our products and their nutritional value , we always select the best from over 10 vendors selected by us. Creativity : Every day, we invite customers to enhance their creativity by composing the meal they crave from 8 different breads, 42 ingredients and 10 sauces. (100 000 meal opportunities). Friendly : Our job is not just to offer you a special meal . Bagel Chef has been designed to stimulate your creativity and promote the exchange in a relaxed and friendly place . Bagel Chef is involved in your life and invites you to share a single time over a meal , a pastry or a simple coffee

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Comments

  • Hey, now i tried with this Orange-Cookie style. #22 & #24 . Its got colors, freshness, taste, healthy, and its kind a modern, as well as minimalistic. Feedback? Thank you very much. :D
  • Hello, i have submitted #19 . Feedback will be great :) Thank you
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      err0r {*wrote*}:
      Hello, i have submitted #19 . Feedback will be great :) Thank you
      |--| Thank you for the proposal and the work done so far. We would need something more elegant and focused on the concept. Remember that we are a high end product that will be sold. In addition, we want to see orange in the design! There are a lot of indications and keywords in the brief you can use to get more details Thank you Julie

    • |--|

      julienperret {*wrote*}:
      Thank you for the proposal and the work done so far. We would need something more elegant and focused on the concept. Remember that we are a high end product that will be sold. In addition, we want to see orange in the design! There are a lot of indications and keywords in the brief you can use to get more details Thank you Julie
      |--| Going to fix few things! and then submit new one. Thanks!

  • GJR
    Hi, I have submitted entry #15. I wanted to make the bagel the focal point and make it look as inviting as possible. I have used high contrast colours so that your logo will stand out. I'm happy to make any changes you may need. I hope you like it. Many Thanks.
    • Hi, Thanks for your first design proposal. I like your second entry which looks pretty elegant and gives a good focus on the Bagel. It's definitely going in the right direction. I would have two questions : 1) Could I see it on a White background version 2) Would you have any idea of something similar but iconic (like design n°11). I'm not et sure of which type of logo fits the best ! Thank you again for your work Best Julien

    • GJR

      Thank you for your feedback Julien. I agree about the second proposal, my first was a little clumsy. I'll work on your recommendations. Many Thanks, Gary.

    • GJR

      Thanks for rating my designs. I've submitted #18, which I hope is more along the lines you were thinking of. I'm trying to keep it simple and clean and resist the temptation to add more to the design because I think that would detract from the bagel which should of course remain the main focus. Thanks, Gary.

    • Thank you for your reactivity ! I really appreciate. I agree on the fact that the logo needs to remain clean and simple. Right now, I still prefer the classic version (design 16), but it's hard to explain why. I will share all proposal with my team this week end to get new feedbacks that will help you, if you have other ideas you want to submit before other feedbacks, please do it !

    • GJR

      Thanks, I'll submit a few different variations for you to consider. Thank you.

  • Hi CH, i have submitted entry #12. any feedbacks about it. Thanks in advance.
    • |--|

      Aziztant {*wrote*}:
      Hi CH, i have submitted entry #12. any feedbacks about it. Thanks in advance.
      |--| Hi, Thanks for the work. My key remarks are the following : 1) We absolutely want to avoid characters and chef related icons on the logo. 2) Your logo is nice, but way too playful / fun. We would like something more elegant and high end! Hope this helps, thank you again for this work !

  • Hi CH, I have just submitted #6 I hope you like it - I've shown its diversity by showing you it in a range of colours, the typeface can also be changed really easily if that's not to your taste, any feed back is great and all adjustments can be made. Thanks, Jonathan :)
    • |--|

      JonathanMatthew {*wrote*}:
      Hi CH, I have just submitted #6 I hope you like it - I've shown its diversity by showing you it in a range of colours, the typeface can also be changed really easily if that's not to your taste, any feed back is great and all adjustments can be made. Thanks, Jonathan :)
      |--| Hi Jonathan, The overall look seems nice (writing + icon on the top) but I would suggest two things 1) We want to avoid anttyhing that looks like a chef (hat, etc..) 2) I would like to see it more modern and elegant Thank you so much for your job! Best, Julien

  • Hi CH, I submitted design #8. Using the same orange color that you like but with different design more clean and modern for a fast food chain. If you can let me know about design #8, I really appreciate your opinion. Thank you very much FuentesDesigns
    • Hi FuentesDesigns, Thank you again for all these proposals ! Design 8 is better than design 4 but lacks the idea of Bagel with toppings / food. I also like your idea 11. Would it be possible to make it more elegant / modern and to switch the central 'cup and bread' for something related to bagel and toppings.

  • Hello CH, I submitted design #5 as a simple, modern, elegant logo. The image represents half of a bagel as well as a hot beverage/soup. I know you said you prefer orange, so if requested, I can make any color change necessary. Thanks for your time!
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      evan31711 {*wrote*}:
      Hello CH, I submitted design #5 as a simple, modern, elegant logo. The image represents half of a bagel as well as a hot beverage/soup. I know you said you prefer orange, so if requested, I can make any color change necessary. Thanks for your time!
      |--| Hi Evan. I like the elegance of this logo. Two remarks. First, I would rather see it with orange as this color is going to be used in all our communications (it could be orange background or orange logo). Then, I would rather focus on the bagel with toppings idea than on the hot beverage / soup. People should not believe that we are a coffee shop ! Thank you for this first idea

  • Hi CH, my design is #4 please check it out and any feedback is very welcome. Thank You very much FuentesDesigns
    • |--|

      FuentesDesigns {*wrote*}:
      Hi CH, my design is #4 please check it out and any feedback is very welcome. Thank You very much FuentesDesigns
      |--| Thanks for your design. I like the colors you used one these. The design is elegant enough but I'm not convinced with the big E. I would probably favor something more pictoral / emblem.

  • Hi julienperret, I just submitted entries #1 and #2, please let me know if you have any questions or concerns. Thanks Carmine
    • Hi, Thanks for this early submission and for the work. The Logo has to be more 'premium' / 'luxury' !

  • Hi CH, Thank you for your feedback. I make a new design #45. This design is in concept of the main product Bagel, I also include a knife representing the quality of the product as a chef. I really appreciate any comment of this design. Thank you very much for your time FuentesDesigns
    • Hi, I like design 45. The open bagel is really nice ! If you find some time, I would really like to see it with a dark background (gradient or all black) and with a more thin / elegant 'smoke' on the top. As my team will review some things this week end, I'll discuss the knife which is nice but could be judged too aggressive. I'll let you know what we decide on this point. Thanks for this entry! Julien

    • Hi, Don't know if you had the chance to read my last comment : I like design 45. The open bagel is really nice ! If you find some time, I would really like to see it with a dark background (gradient or all black) and with a more thin / elegant 'smoke' on the top. My team just agreed on the fact that the knife was too aggressive and complicated. We would be happy to simplify and keep only the focus on the open bagel. Thank you for your work Julien

  • This is a very good start, and I love the simplicity of it. The major problem is that the icon makes me think of a Bretzel much more than a Bagel. Our concept is really focused on high quality bagels ! Hope this helps. If you have any other idea, I'll be glad to see it ! JUlien
    • Thank you for the feedback, please check my new entries #81 #82. Thanks!

  • Julien, I have made another variation of my original design, but have reach my upload limit. However if you could rate one more of my designs a 30/100 or higher, it will give me another upload. Thanks Evan
    • I'll do that, and will give you some other feedbacks soon (we have another review on monday) ! Julien

    • I have submitted my new entry #77 better incorporating the star. Let me know what you think. Thanks Evan

  • Dear Julien, #63, #64, #65, #66 and #67 are entries based on your feedback. Fonts, colours, etc can be chopped and changed. With #67 I tried a more organic feel. Kind regards, Liz
    • I really enjoy 64. The colors are great and the font quiet simple and elegant. I'll have some more improvements requests for you after my all team review on monday, only two thing till then, could you make a little space between Bagel and Chef (slight). Secondly, could we make the end of the painted line a little more thin ? Thanks you for all that work and all entries !

    • Thanks again for your comments re #64, here are entried #75 and #76. I can taper the paint swirl a little more if you wish. I look forward to your comments are the review meeting on Monday. Kind regards, Liz

  • Julien, Thank you for the feedback. I have uploaded #74, a revision to my original design with a star as suggested. Let me know what you think. Evan
  • Julien, Hello! Just looking to get some feedback/suggestions for designs #44 and #46. Thanks Evan
    • Hello Evan, I'll come back to you soon. We're discussing that with my team :) Thank you for your work so far, you should get feedback in the upcoming hours. Sorry for the delay!

    • Thank you for your quick response! All the best, Evan

    • Hi Evans, After my team review, it appears that your first idea is the one everybody likes the most. We still need to take the coffee out, and some of my guys suggested to place a small star in the middle of the half bagel. It could be an idea. Regarding colors, we would still appreciate to try black and orange for main colors.. I hope this helps (and sorry for the back and forth between your designs). Best Julien

  • Hi, Thank you for this design. This is simple but not enough elegant for our concept. We really need to focus on elegance and simplicity and to foster hunger ! Hope this helps Julien
  • Hi ! Thanks for these designs.. They are nice but not enough elegant and cosy for our concept. We're looking for something between starbucks and luxury brands ! Hope this helps...
  • Thank you for your work and these first design. I'll however be constrained to leave it aside as it is not enough elegant and simple (font and bagel design). We're looking for something much more close to luxury
  • Hi ! This is a very nice design, but I'm forced to drop it as it looks too much like one of my competitor's design. I'll give you some points anyway for the work :)
  • Hi I've entered with #60 and #61. I tried keeping it simple, and put the "B" in the bagel. Feedback is welcome. Andrei