Baker Street Forensics

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tdavis

$368 paid

83 custom designs

15 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #79 by eximius123, Logo Design for Baker Street Forensics Contest
Gold Medal

designed by eximius123

Project description

Company Name: Baker Street Forensics We are embarking on a project to develop a logo for Baker Street Forensics, a Forensic Investigation Firm. Who we are: Baker Street Forensics is a firm dedicated to the detection and investigation of fraud through various investigation techniques including forensic accounting and digital forensics. We embrace modernization and technology to enhance results and compete in a competitive market. The concept for the name was derived from Sherlock Holmes address, 221b Baker Street Forensics in London. Although We do not want the focal point of the logo to conceptualize this concept, I'd like a subtle references. That subtle reference could refer to Sherlock Holmes or the building number 221b within the logo image. For further clarification, it is not a requirement to include 221b into the logo. However if you do, it cannot be the focal point. It must be a subtle reference. It would be ideal to use the apartment number in the appropriate context as well. As an example I provided a link to the actual Sherlock Holmes Door. I would be interested in seeing this door used as inspiration for the logo! One deign concept I have yet to see that I would really like to is a depiction of the door in the below URLs in the logo where it looks like an incomplete drawing or painting (complete in the middle, but incomplete as you get further out). http://edp.org/Germany/London/221B.jpg http://www.sherlockology.com/ImageGen.ashx?image=/media/15337/221b.jpg Please note that I am open to other Sherlock Holmes references as well as long as they are subtle. Please do avoid the use of a magnifying glass unless you have an extremely unique way of using it. Also remember that this is firm whose primary service is fraud examination and whose primary clientele are legal firms. Please be sure that the logo appropriately reflects this. Additionally note that digital forensics is only a supporting service and the logo must represent the holistic view of the company as a fraud examination firm. What we would like: 1. Make it professional and appropriate a. Our clientele are extremely traditional and although we would like to reflect a modern design we also would like to maintain a professional concept. 2. Make it unique a. Our logo should stand out and be recognized among the slew of others in the same market space. 3. Make it adaptable a. We want our new logo to translate well across different mediums. As we use web, business card and letterhead. Ideally, our design should work at a minimum of around one inch without loss of detail. 5. Keep it modern a. The website template is modern and we want to be sure the logo is as well (See template URL below) 6. I am open regarding the color scheme as long as it meets the above criteria. The website color will complement the color of the logo appropriately. Id prefer not to use green, yellow, red, or purple. Template URL is http://themeforest.net/item/fortis7-responsive-multipurpose-theme/full_screen_preview/6347950

Read full brief

Comments

  • Our firm does not perform bio forensic services. Please see the brief. Thank you
  • The use of 221b is more ideal if you use it in the context associated with an address such as the Sherlock Holmes door (see URL below). I like the creativity, but I don't think a fingerprint reflects the professionalism we would like to portray with the logo. In addition the logo will have to be horizontal to fit in the template I provided an example of. http://edp.org/Germany/London/221B.jpg Thank you for your submission!
  • Hi CH!! I have submitted #7 . I hope you like it. A feedback would be useful so that I can direct the design that way and improvise it. Thank you Kind Regards Nandni
    • |--|

      nandniluz {*wrote*}:
      Hi CH!! I have submitted #7 . I hope you like it. A feedback would be useful so that I can direct the design that way and improvise it. Thank you Kind Regards Nandni
      |--| First thank you for your submission. I really like the creativity, the subtle inclusion of 221b, and the reference to digital forensics. A couple thoughts. 1. The template will only facilitate a horizontal logo. 2. Although digital forensics is a provided service, fraud examination is the main service and may be a better service to reflect in the logo. 3. I like toe 221b reference a lot, but it may be difficult without zooming in or on print. 4. I'd normally not like to see a magnifying glass since it is an over used image in this industry, but I do like how you used it in this case.

    • Hello CH !!! Thanks for the feedback. Can you explain a little bit about Fraud examination . I tried to Google it up but its quite vague. thanks in advance Regards Nandni

    • No problem. Fraud examination is the investigation of illegal activity that resulted in unlawful gain. Common examples of fraud include: Money Laundering Embezzlement skimming Corruption Theft of assets tangible and intangible Kickbacks Unauthorized access Identity theft Price deficiency Examples of these firms include: http://www.bcls-cpa.com http://www.rgl.com http://www.wzwlh.com/

  • A little to simple. Please also see the last SH comment. Thank you for your submission.
  • A little to simple. Please also see the last SH comment. Thank you for your submission.
  • I like the use of binary to reference the digital forensics service. Although it is little to simple. Please see the last SH comment. Thank you for your submission.
  • See last SH comment. Thank you for your submission.
  • See last SH comment. Thank you for your submission.
  • For further clarification, it is not a requirement to include 221b into the logo. However if you do, it cannot be the focal point. It must be a subtle reference. It would be ideal to use the apartment number in the appropriate context as well. As an example I provided a link to the actual door of the building which I hope helps. http://edp.org/Germany/London/221B.jpg Please note that I am open to other Sherlock Holmes references as well as long as they are subtle. Please do avoid the use of a magnifying glass unless you have an extremely unique way of using it. Also remember that this is firm whose primary service is fraud examination and whose primary clientele are legal firms. Please be sure that the logo appropriately reflects this. Thank you everyone for your help!
  • I like the focus on the door and the 221b reference. Although it seems like there is a little to much going on. Please see my below notes: The logo is to vertical to fit in the template. Remove the blotches in the background Keep the text simple similar to submission number 12, but with a space between Baker and Street. I would make the door a bit more abstract. What you have done is created an exact replica of the door which appears to be more of a picture than a logo. I'd like to see you take the door and add a creative design element to it that is professional and elegant similar to many of the logo in your portfolio. Your imagination is the limit on how you would like to go with that. My only restriction is that the door contain 221b on it somewhere (whether in the window or on the door itself). Id almost like to see an image that looked like it was hand drawn or painted in addition to any ideas that you may have. You could also look at focusing on different perspectives as seen in the below images (just some ideas): http://www.sherlockology.com/ImageGen.ashx?image=/media/15337/221b.jpg http://www.sherlockian-sherlock.com/sherlock-holmes/baker-street-221b.png Thank you for the great submission!
    • I feel that the style of your work listed below exemplifies a looks similar to what I am looking for where you took a tree and and a hat and put your own artistic spin on it. Just apply that to this door. I hope that helps. http://www.designcontest.com/logo-design/retire-me-early-and-hard-money-doctor/entry/140/ http://www.designcontest.com/logo-design/brainseed-software/entry/83/ http://www.designcontest.com/logo-design/new-company-needs-logo/entry/172/

    • Sorry meant like submission number 12 not 17.

  • Would it be possible to see a rendition of this in copper color as seen in the below URL? http://upload.wikimedia.org/wikipedia/commons/e/ed/221b_Baker_Street_Placa.jpg Thank you for your amazing work!
    • After thinking I am wondering if a brown or dark brown would be a better color for portions of the door. What are your thoughts?

  • I like design 18 a bit more. For this specific design would it be possible to remove the magnifying glass and show the door a bit bigger on the left and put 221B in the window above the door?
    • Dear, thank you very much for your feedback. Here are revisions #19 & #20. I am wondering what do you think. Kind regards.

    • Babba, See the two comments I just previously posted. All in all I really like this design. My two comments focus on ensuring the content fits in the template while remaining legible and looking into the possibility of adding color. Thank you again!

  • I like this look a lot. I am a little concerned that the image is to big to fit in the website template (See URL below. I know that if you shrink the image the text above the door may be difficult to read. Is it possible to ensure this image fits in the template while ensuring the apartment number is still legible? Also can you switch the text so that the caps are as follows "Baker Street FORENSICS" http://themeforest.net/item/fortis7-responsive-multipurpose-theme/full_screen_preview/6347950
  • I like to simplicity and professionalism of the logo. A couple notes: The template will only facilitate a horizontal based logo. Baker Street is in reference to Sherlock Holmes address. Without any other reference or details there is little direction to the names origin. This is why I request an additional reference in the logo. This reference can be the missing part of the address (the apartment number 221b) or something else as long as it meets the requirements established in the brief. Please feel free to experiment as you like. One design element I am truly looking for is the use of the Sherlock Holmes door. I provided a URL to a picture of the door. A rustic recreation of the door including the 221b apartment number would be vary appealing. Although I am not sure if an up close view or a distance view would be more appealing. I reviewed your prior work and it looks very impressive. I especially liked the below concepts: #133 Retire Me Early #155 Bank of Mary
    • Thank you very much for your quick feedback. I am working on your suggestion. Those ideas help me a lot! Always do my best for you! Thanks.

  • It is not allowed to use any phototraced element or any other 3rd party image in logo contest; source: http://www.hem-of-his-garment-bible-study.org/images/old-key.jpg: entry removed: http://www.designcontest.com/logo-design/baker-street-forensics/entry/15/
  • I don't feel that the key accurately represents the firm. Thank you for the submission.
  • I like the fact you have incorporated a portion of the door with an element that signifies the time period in question. Is it possible to include more for the door to add additional context to the image? Would it also be possible to further define the edges?
  • I like to simplicity and professionalism of the logo. A couple notes: The template will only facilitate a horizontal based logo. Baker Street is in reference to Sherlock Holmes address. Without any other reference or details there is little direction to the names origin. This is why I request an additional reference in the logo. This reference can be the missing part of the address (the apartment number 221b) or something else as long as it meets the requirements established in the brief. Please feel free to experiment as you like. One design I am truly looking
  • Hello CH, I've submitted the entry #13 and any feedback would be greatly appreciated. The binary code is, of course, a reference to 221B. Thanks.
    • Thank you for your submission. Please see comment "About #13."

    • Thanks for your quick response. Would any reference to money be appropriate for your logo?

    • There is no way that I can foresee the reference of money, but you are the creative mind so don't let me stop you from making the attempt. My number 1 priority is professionalism. If you look at competing firms with well designed websites you will see that their logos reflect professionalism beyond anything else and I would like the same. Many of the competing firms normally include the partner names within the name of the firm and the associated logo (We do not). So unfortunately you do not have many good examples to review. The number 2 priority is the reference to Sherlock Holmes or his residence. If you like, attempt to creatively recreate the door from the below image using appropriate coloring and rustic designing techniques. http://edp.org/Germany/London/221B.jpg

  • I really like the typography used. It is very professional and looks nice. Please be sure to separate Baker and Street. However I do not feel that the green logo accurately represents the firm. In addition, please refer to the brief regarding color choices. Thank you very much for your submission!
    • Thank you for your feedback, i must of missed the color part, sorry about that. As for the logo, i was trying to put B and S together in a target sort of form, although it doesn't pop out as much as i hoped.

    • No problem. I hope to see individuals use a typography similar to yours in future submissions. Small note: Baker Street is in reference to Sherlock Holmes address. Without any other reference or details there is little direction to the names meaning. This is why I require an additional reference in the logo. This reference can be the missing part of the address (the apartment number 221b) or something else. I am ok with this reference being difficult to see just like submission 13 as long as it exists, is visually appealing, and meets the requirements established in the brief. Please let me know if you have any specific questions. Thank you again!