Beacon Realty Group sister company of Jupiter LIghthouse Realty needs new logo

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Winning design # by , Logo Design for Beacon Realty Group sister company of Jupiter LIghthouse Realty needs new logo Contest
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Project description

http://www.bing.com/images/search?q=jupiter+lighthouse&qpvt=jupiter+lighthouse&FORM=IGRE is a site that shows photos of the lighthouse we are trying to use. It's solid red in color with 2 little windows though I like a "hint" of a lighthouse. The other decision maker likes the idea of a lighthouse in the distance i.e. Castlerock. I do NOT like maroon so use red please. We want one small-med tree palm tree bending toward the lighthouse. Avoid masculine fonts for the name, nothing really thick, all caps or upper and lower case is ok tho. I think we need to show the "light" since the name is Beacon, the ones a like best the light shines only one way tho. I don't want anything super complicated as it needs to show well on business cards and be adaptable to one color without looking muddy, so no screens. I don't want it to look cartooney. Is that a word? Nighttime is when the beam shows, but I'm not convinced in needs to look likes it night. Nothing scary. : ) I've got to decide quickly. Thanks guys!

Original instructions:
if you look at Jupiter LIghthouse Realty web site located at www.jupiterflrealestate.com and at our cooperating mortgage company called Group One Mortgage, the colors that we work with can be seen. On this new logo, however, I am thinking abstract lighthouse not brick and mortar like the one we have. a small palm tree on the left side of the lighthouse. i have a conceptual idea to pdf anyone.....colors in mind are cool blues, the orange/yellow of the beam of a lighthouse and a splash of green of the one lone palm tree that leans as the one that is actually beside the Jupiter LIghthouse. a castlerock idea of the lighthouse being in the background and the beam rotating and being the main thought rather than the lighthouse is a thought also.

Read full brief

Comments

  • Hi CH: Your brief mentions a conceptual pdf you have...would it be possible to upload it in your brief? Thanks!
  • I played around with the colors, I think this combination is the best but I'd really like input on the typography aspect of it
  • so embarrassed I spelt 'realty' wrong! I fixed it in the #9 submission and changed up the colors
  • Hi CH, Attached is an idea that I present to you as a design concept for your logo. I tried to make it more corporate and sleek in design. I believe that a logo that is simple would fit your organization best and will benefit you in terms of the ease of use. Thank you. Azry
  • #98 #99 #108 lighthouse is solid red not striped : ) Hope you like it CH
  • did not really focused on the lighthouse. but on the light beam. thanks
  • Apologies but I resubmitted #88 due to there being a layering error in the windows (the windows were overlapping the tree.) It's not that noticeable but I did not wish leave it.
  • Redid my submission to be more accurate to your company's lighthouse. Was unsure what else there was that needed to be improved upon to better fit your needs. If there is something else wrong, please let me know.
  • "Our lighthouse is solid red not striped. we have two little windows. u can search it online. Can you do it red but still like a hint of a lighthouse, like more of a concept or whisper but with the windows???? Try a less masculine font for Beacon please..." I really struggled to understand your suggestion...
  • "Try like an outline of the lighthouse in red (hint of a lighthouse but with two little windows on the left google our lighthouse if you like. The font is too strong. Thinner type style serif might be ok." 1. Lighthouse in red outline, two little windows on the left; 2. Thinner serif font.
  • "Our lighthouse is red with 2 windows. Could we pull the red in on the background? Something with thinner letters on the word Beacon. Can you make it bigger? It's smaller than the rest.I like this concept but we need a little more width on the beacon." 1. Thinner, larger letters and more width for "Beacon"; 2. Lighthouse with 2 windows (right and left); 3. Red background. I hope i understood well. If not, please be so kind and clarify it for me. English is only my 4th language :) Thank you for the cooperation and understanding.
  • Revision of #72 , in night theme. I hope you like it.
  • backgrounds not allowed unless requested by the contestholder
  • Too juvenile looking. You did your homework on the lighthouse tho. Thanks anyway!
  • Clever but...
  • lighthouses are for night to see the beacon no stripes see our lighthouse if you google it It is solid red with 2 small windows We are looking for the hint of a lighthouse less than a defined one
  • Solid red lighthouse w 2 little windows but I like that you kept it a concept. Smaller tree. Spell Realty correctly. The size of the co name is a little small
  • beautiful but way to difficult for printing business cards. Realty not Reality. Our lighthouse is solid red with 2 small windows. The idea of a lighthouse.
  • Try like an outline of the lighthouse in red (hint of a lighthouse but with two little windows on the left google our lighthouse if you like. The font is too strong. Thinner type style serif might be ok
  • Our lighthouse is red with 2 windows. Could we pull the red in on the background? Something with thinner letters on the word Beacon. Can you make it bigger? It's smaller than the rest.I like this concept but we need a little more width on the beacon.