Logo Design and Branding

Customer jhollander paid 295$,

received 162 designs

from 62 pre-qualified designers.

Congratulations to designer days for taking the gold!

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Gold Medal

Logo Design and Branding

Contest Holder: jhollander

05/01/11

Closed

Prize

$295

Entries

162
Expired left

Project description

Design a logo for our Mobile Payments platform; C.R.E.A.M. (Currency Rules Everything Around Mobile)
Branding elements we can use for our website or others
Logo to be two parts, one including C.R.E.A.M. letters, the other to be an illustrative meaning of C.R.E.A.M.

We would like our logo and branding elements to be illustrative of today's urban market and pop culture related connotation of the acronym C.R.E.A.M. ("Cash Rules Everything Around Me") popularized in a famous hip hop song by Wu Tang Clan.

CREAM should be legible but the overall visual statement should contain the elements of abstract representations of "being mobile" (mobile phone, mobile -"on the go") and "money" (currency, cash, stacks of money, transferring money, paying with your phone, engaging someone else with a phone payment, social payments, global payments, social currency, mulah, Young money, paper or lack there of).

Cash Rules Everything Around Me

Comes from the hit "C.R.E.A.M." by the infamous Wu-Tang Clan. The song sent the message that selling drugs is the wrong way to make a living or to make money in general. It leads to a painful life and deppression that certain members of wu-tang have experienced for themselves. They only strived for money but it lead them down the wrong path.

Later in the song, it says that hard work will help you overcome all the fucked up things in the world. Money is messed up and some people do messed up things to get it, but you have to live with it. That's the message they tried to present.
"Cash, Rules, Everything, Around, Me
C.R.E.A.M.
Get the money
Dollar, dollar bill y'all"
-Wu-Tang Clan

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  • CREAM should be legible but the overall visual statement should contain the elements of abstract representations of "being mobile" (mobile phone, mobile -"on the go") and "money" (currency, cash, stacks of money, transferring money, paying with your phone, engaging someone else with a phone payment, social payments, global payments, social currency, mulah, Young money, paper or lack there of).
    1. Reply
    2. 1+ years ago
  • Oppzz.. entry # 32 has a typographical error i forgot 2 put the Y in the word "everything" pls just ignore the design.. thanks
    1. Reply
    2. 1+ years ago
  • Dear Contest Holder This is my proposition for you. I hope you like it. Im looking for feedback;) greetings
    1. Reply
    2. 1+ years ago
  • backgrounds not allowed infraction for http://www.designcontest.com/logo-design/logo-design-and-branding/entry/19/report
    1. Reply
    2. 1+ years ago
  • Thank you for your kind words. I toned down the look on this one, modified the color scheme, and kept the basic concept intact. Let me know what you think.
    1. Reply
    2. 1+ years ago
  • Damn.. this is really hot.. we like this, but just slight TOO Urban.. but wow. serious talent here.
    1. Reply
    2. 1+ years ago
  • too retro.. but work on it.. maybe make it more "modern"
    1. Reply
    2. 1+ years ago
  • feels too "radio" like or old school.. a little too retro...
    1. Reply
    2. 1+ years ago
  • too blingsayyyyyyyy.
    1. Reply
    2. 1+ years ago
  • needs more mobile feeling
    1. Reply
    2. 1+ years ago
  • not bad... but still feels "too blingy".. maybe play with colors?
    1. Reply
    2. 1+ years ago
  • too much bling.. maybe play with colors?
    1. Reply
    2. 1+ years ago
  • too much bling on this.. maybe play with colors and theme?
    1. Reply
    2. 1+ years ago
  • i like this one also.. its hard to verbalize, but would like to see revised idea if possible... maybe play with the letters/mobile theme?
    1. Reply
    2. 1+ years ago
  • better, but a little "too much bling".. we look at #19.. that feels good, but still needs some work
    1. Reply
    2. 1+ years ago
  • same as before.. pls focus on mobile and urban
    1. Reply
    2. 1+ years ago
  • moving away from the pie/milk/cream connotation. pls focus on "mobile" and Urban illustrations
    1. Reply
    2. 1+ years ago
  • Maybe play with the C and R and look at outlining the letters vs not?
    1. Reply
    2. 1+ years ago
  • Getting much better...
    1. Reply
    2. 1+ years ago
  • multiple designs are not allowed for this contest. Only one per entry. http://www.designcontest.com/logo-design/logo-design-and-branding/entry/7/
    1. Reply
    2. 1+ years ago