Logo development for Hosting Company's Elite Consultative Service

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$494 paid

139 custom designs

46 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #53 by loisassunta, Logo Design for Logo development for Hosting Company's Elite Consultative Service Contest
Gold Medal

designed by loisassunta

Project description

What is the Objective /purpose of this project? This logo will serve as a symbol for Rackspace Advisory Services. It will be used online, in print, potentially apparel, etc - and must remain consistent with the “look and feel” of the greater Rackspace organization. Rackspace Advisory Services Logo must haves: • Versatility: because the logo will be used in a multitude of mediums, it is important that it be easily manipulated (ability to be used on different background colors, reversed easily). • Be part of the Rackspace family: Although Rackspace Advisory Services caters to enterprise customers exclusively; the logo needs to feel as though it still fits within the style of the Rackspace organization. Target audience: who are we talking to? Enterprise level IT leadership. Enterprises are companies with $1B+ in annual revenue. They have complex IT needs and are looking for ways to integrate new technologies into their IT infrastructure. What will the target audience think/feel? This logo must convey confidence. It must be clear that the Advisory Services Team has the expertise, brilliance and creative thought necessary to create optimal IT strategies for some of the largest companies in the world. What's the single most important thing to say? The thought leaders of the Rackspace Advisory Services Team will help enterprises understand the most current technologies and will illustrate how to effectively integrate them into their IT strategy – creating an optimal IT infrastructure. What are the supporting rational and emotional 'reasons to believe and buy?' – Why would potential and current clients engage the Advisory Services Team? 1. Optimal IT Strategy and Seamless journey to the cloud – a. Preparing for migration to cloud technology is a daunting task for large enterprises. Advisory Services will map out an action plan that enables any enterprise to create an optimal IT strategy, including the benefits of cloud technology b. Any enterprise company can be confident that their new roadmap will be more agile, scale costs efficiently, and gain faster time to market – all the while maintaining IT infrastructure performance and reliability. 2. Best of the best – a. The Advisory Services Team is built of true thought leaders in the industry. These Enterprise Architects and Business Experts work in conjunction with enterprise IT decision makers to develop the most effective/creative IT strategies in the world. Any enterprise company can be confident that their new roadmap will be more agile, scale costs efficiently, and gain faster time to market – all the while maintaining IT infrastructure performance and reliability. Resources: Rackspace Corporate Website: www.Rackspace.com Rackspace Advisory Services Landing Page: http://www.rackspace.com/enterprise_hosting/advisory_services/

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Comments

  • @CONTESTHOLDER, thank you for you enthousiasme! would love to make changes but want to check if i understand you correct: want me to switch te graphic complety : so square line with the "r" replace by globe (with already is happend at #43) or leave it like this? greetings designKB
  • I made an icon of a man with a cloud on his head. This can be used in multitude of mediums, can easily be manipulated and reversed.
  • Hi CH, Thanks for the feedback on #8. I've revised it per your request and offer two different type treatments #37 &. Let me know if you'd like me to explore more options!
  • Dear CH, If you like drop-shadow or text reflection. #24 and #25
  • too pop culture for rackspace and doesn't align with brand look and feel - this logo is for the elite consultative group of the company
  • far too corporate for Rackspace, but I do like the integration of the globe
  • predominance of words needs to be reversed - primary is advisory services secondary is rackspace. I am afraid that the grahic of the man is too close to corporate logo - can we remove him and keep the other elements?
  • Love this version. Would it be possible to replace the graphic with the globe/circle graphic in design #23. Would love to see it replace and rotated upward like the graphic is in #31. Also, the prdominance of the words needs to change - primary is Advisory Services and secondary is Rackspace. thank you for your hard work!
  • Made rackspace less dominant and changed color to match website.
  • Dear CH, As requested of revision, I've made 2 more versions. Entry #24 is with "Advisory Services" dominating the text and Entry #25, I've substituted the "I" with a "figure". If you'd also like the text colour scheme to be reversed, let me know.
  • like the strength that this conveys but need to find a way to do this while maintaining rackspace look and feel. A miss for fit with the family. Advisory services needs to be primary and rackspace needs to be secondary.
  • fits nicely with the rackspace family. Advisory Services needs to be primary and Rackspace secondary. Would like for logo to still evoke more confidence, strength and true thought leadership while maintaining the rackspace look/feel. thank you for your work.
  • The image isn't very meaningful - not sure what it is trying to convey? We are looking to evoke confidence and true thought leadership. Also, text needs to align more closely with rackspace style and family of logos. Advisory services should be primary and rackspace secondary
  • Fits with rackspace family well - but doesn't evoke true thought leadership and confidence in the advisory services team. Needs to come across as stronger. Also, Advisory Services is primary and Rackspace is secondary. Thank you for your work!
  • This is really far removed from the Rackspace look and feel - please review website. I like the direction - feels confident and secure - but still needs to align with the Rackspace family. Also Advisory Services should be primary and rackspace should be secondary - thank you!
  • Good rackspace feel - but needs to be a bit stronger. This is the elite consultative services - logo needs to evoke pure confidence. Also - Advisory Services should be primary and rackspace secondary. Fit in rackspace - great! Fit in new department - a little bit of a miss
  • Please review rackspace website and logo usage - needs to look like it falls in the family of Stylized logos
  • Please review rackspace website and logo usage - needs to look like it falls in the family of Stylized logos
  • Please review rackspace website and logo usage - needs to look like it falls in the family of Stylized logos
  • Please review rackspace website and logo usage - needs to look like it falls in the family of Stylized logos