Logo for Swift Property Group (New Company)

I got several fantastic logo submissions using Design Contest. I prefer this approach rather than being limited by the creativity of a single designer. The key to getting a great outcome is giving really good specific feedback. The designer that I finally chose was very responsive and gave me exactly what I needed. Great concept and I will use it for other things in the future.

TWells

$375 paid

153 custom designs

31pre-qualified designers

Learn more about Logo Design Contest

Winning design #139 by alvinnavarra, Logo Design for Logo for Swift Property Group (New Company) Contest
Gold Medal

designed by alvinnavarra

Project description

Swift Property Group, a real estate investment company, is looking for a logo design that conveys trust, friendliness, simplicity, easy to work with, compassion, stability and competency but that isn’t stodgy or exclusive or self-important. We picked the name Swift because expediency is an important part of this business. People who contact us want us to buy their home FAST. Please be cognizant of these things we wish to convey as you submit your designs. Requirements of logo: Prefer 2 colors but no more than 3. No purple, pink or gold. I may steer colors once I see designs but I want to be open at least initially to any color schemes designers come up with. Work on a dark background and on a light background. More horizontally oriented than vertically (should be much wider than it is tall!). Prefer format of an image to left and text of the company name to the right OR company name inside a house but open as long as the design still way wider than tall. Would like something about the design to convey "fast"...either the house image or the text. Words in the business name should be done one of two ways: 1) each word in the name on a separate line, with the font size getting smaller as you go down each word or 2) Swift on the top line and Property Group on the next line. I like the notion of the S in swift being larger than the rest of the letters but that is optional and not a requirement. I do not want the words Swift and Property to be on the same line. Design should not be intricate, delicate or wispy in nature. No cursive or scrolling text or text with double lines or without full color fill. Will mostly be used on our website, on biz cards, flyers, post card mailers and on signs but I want to be able to use it for embroidered hats or polo shirts, screen-printed t-shirts or other promotional material as well so busy designs or small nuances like shadows or careful gradients aren't translated well to all of those uses. Would like to see logo with and without the Tagline “Solutions for Buyers, Sellers and Investors”. Final files provided should include both versions. No custom fonts. Please use a font that is easily accessible for free or readily available for download at a nominal fee but nothing mundane like Arial or Times New Roman. About the business: Our main goal is to provide helpful solutions for sellers who need to sell their homes fast usually because of unfortunate circumstances like divorce, impending foreclosure, relocation, inherited a distressed property, downsizing, burnt out landlord or other similar situations. While that is our main business objective, overall we work with buyers, sellers and investors--both other real estate investors and investors who are not in this business but they seek options for earning a return on their capital. Our focus is on residential properties. I work in software product management/marketing for my day job so I have worked with designers and I promise I will give meaningful feedback about your submissions in a timely fashion. I ask you in return to please pay attention to all the points in the brief before submitting designs.

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