Luxury goods manufacturing company needs provocative logo

While it took some time weeding through multipul entries, I am satisfied with the end product.

$275 paid

580 custom designs

180 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #398 by nicolets , Logo Design for Luxury goods manufacturing company needs provocative logo Contest
Gold Medal

designed by nicolets

Project description

BRAND PERSONALITY:
Passionate
Adventurous
Courageous
Spontaneous
Ambitious
Timeless
Sensual
Seduction
Romantic
Sexy

PRIMARY TARGET AUDIENCE: 28 – 54 Women
SECONDARY TARGET AUDIENCE: Toddlers and children
LAST BUT NOT LEAST AUDIENCE: 28 - 54 Men

Our customers Value:
o Aesthetic
o Form
o Simplicity
o Proportion
o Restraint
o Unique way of thinking and expressing their thoughts

TARGET AUDIENCE BRAND INTEREST:

Tiffany & Co.
Louis Vuitton
Prada
Clive Christian
Chanel
Gucci Fendi
Burberry
Berluti
Tom Ford
Giorgio Armani
Ralph Lauren’s – Purple Label
To name a few….

Project description
We need a logo that will express our contemporary outlook and style but classic service. A mixed-font logo would be preferable. Logo should be sophisticated and be able to fit in any fashion magazine well. We don't want something overly masculine/feminine. We prefer the logo to be gender neutral. The logo should not be too crafty or cartoony looking and will have more of a refined, elegant, timeless feel. Finished logo will have a WOW effect that will carry the brand for centuries.

**Please see the attached file for logos that we like as inspiration.

OTHER DETAILS
We ultimately would like for the logo to have two components. However, we are open to other interpretations. Our idea is that Townsend will be the centerpiece of the logo appearing on it’s own line in a serif or sans-serif font, with Finery placed, underneath, beside, or around the main Townsend element. The idea is that Townsend will be the statement, while Finery will be the whisper.

**But, again we open to other interpretations.

RECAP
• Think ICONIC
• Needs to be able to fit easily into a fashion magazine
• The logo should look good both in black & white and greyscale. If it deosn’t work in in black & white or greyscale, graphic design 101 suggests the design won’t work in color either.
• The logo should have the word "Townsend" on its own line of text separate from "Finery"
• Can place "Townsend" in all caps if that seems to work better

Above all, the desing must look timeless, sophisticated and provocative.

Read full brief

Comments

  • CH sorry about this one, hope you like #4. let me know what you think LJ
  • Think ICONIC
  • About #86 Maybe a crown, it's used a lot, well quite strong conotation for luxury products
  • I wonder what kind of monogram would work here?
  • Interesting.
  • I like this font better than the last font with this same design.
  • Interesting ...
  • Same here.
  • Not so excited about the monogram.
  • Hmmmm.....not so excited about the monogram.
  • Love the font!
  • Love it!
  • Can I see the monogram with the little design elements on the top, bottom, left and right? And, can you drop the line and adjust the kerning a little wider? Great job by the way . I love it!
  • it's not allowed to use colored background unless requested by the contest holder.
  • Thinking out of the box. Not respecting the brief but at least it stands out.
  • hello! Here is my revision as you requested. i hope you like it.
  • Can we try using a script font on finery as well as adding the profiles of the lions?
  • Can you add an elegant profile of a lion's head to each side of of the monogram?
  • I like what you have going on here but like the monogram in entry #72. Could you add an elegant profile of a lions head to a monogram like #72?