New Logo Clever Strategy

Design Contest is very nice platform to organise a competition. It's sometimes difficult to give the designers the right direction. We only miss a poll functionality, so you can send logo's out for a test...

kpiek

$363 paid

311 custom designs

51 pre-qualified designers.

Learn more about Logo Design Contest

Winning design #247 by afm, Logo Design for New Logo Clever Strategy Contest
Gold Medal

designed by afm

Project description

We would like to have a new logo for our company. Our current logo is now 2,5 years and doesn't fit by our new visual identity and website. So please help us ;-) We are looking for the best logo for a marketing agency.. BRIEF We are a Dutch (Online) marketing agency. We are specialized in accountable marketing, so everything what we do has focus on business results. We deliver four disciplines for our clients. - Media and online media services (Strategy, planning, buying and optimizing) - Websites and social media apps (campaign websites, E-commerce, E-loyalty) - Campaign management automation & customer journey strategies (customer contact points) - Analysis and accountable dashboards For every client we use e a quality approach. We put a lot of effort in improving our solutions for specific business goals. For example, create better leads, realize more turnover / business, create more store traffic, etc. We’ve developed our logo 2,5 years ago. We love our first logo, but we have changed our visual identity of our organisation. The current logo doesn’t fit by our new image and visuals. For this reason we would like to redesign our logo, so we create a Clever Strategy logo, which suits our new company positioning. Contest: Our new visual identity is based on combination of pixel art and pixel visuals. We would like to create a logo, which is modern and simple. For this logo we have the following wish list: - We want to redesign the current logo. We prefer a logo which is based on our first logo. So we hope to recognize our first logo in this new logo. Attached you find our first logo - It must suit en fit in our new website: www.cleverstrategy.nl Please show the logo in our current website - We prefer the colours blue, orange and black - We would like to have an unique character, so you recognise the logo, because of It’s own style - We’ve created Clever pictograms, as attached. We would like to use the logo with and without the pixel pictograms - Perception: Clever = smart, professional, modern, cool, innovative, flexible, progressive arty, architect - We prefer a simple logo - We would like to make a merchandize line (see attached our brand identity Pay-off: - The logo must be used in combination with our new pay-off: "for marketing results" Colours: - Please use the same colours as our new website. We use a specific hard blu and orange color!

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Comments

  • About #1 : Hai,CH. my first entry about the logo in pixelate visual and i twisted the old logo into square shape so it stand for modern approach,however i keep the logotype with the old one.I want to hear your review about it so i can go on with the colors etc.thanks!
    • |--|

      un17ed wrote:
      About #1 : Hai,CH. my first entry about the logo in pixelate visual and i twisted the old logo into square shape so it stand for modern approach,however i keep the logotype with the old one.I want to hear your review about it so i can go on with the colors etc.thanks!
      |--| Hello CH, We don't have the right feeling by pixelising the current "thinking" balloon. We prefer a simple logo which we can combine with the current pixel icons. When we use this on a blue ot wite background we think we have a combination which is reconizable. We love our current logo because of the balance in t logo. The proposition is good. When we see your first proposal it's to rough. The pixel element is to high and is to dominant. Ik hope you can make a new suggestion which is more in balans an subtile ... Thanks for your effort, Kjeld Piek

    • |--|

      un17ed wrote:
      About #1 : Hai,CH. my first entry about the logo in pixelate visual and i twisted the old logo into square shape so it stand for modern approach,however i keep the logotype with the old one.I want to hear your review about it so i can go on with the colors etc.thanks!
      |--| Hello CH, Please see mi first comment of today. Thanks Kjeld

    • About #7: i don't quite understand with what you want,i thought you said "We want to redesign the current logo. We prefer a logo which is based on our first logo".Do you mean you dont want a thinking baloon as your new logo and i can try another shape?

    • You can use another shape. It's nice when we you understand that it's our new identity. But you are free if this is the same font, the color or the shape. I think that's better to have a simpel logo which we can combine with the pixel icons of our website. Please remove the thinking balloon, so you can make a beter wordmark... you can develop a logo which we can use as a stand alone without an pixel account (and without the ballon) and which we can use in combination... Does this answer help you? Think more out of the boxe. We don't want an exact copy in pixel style. But we want to see the next step... Thanks voor your good work....

    • ok,i'll see what i can do,but once you think something out of the box and the other will follow,so any chance you would make it blind contest?

  • Thank's for your proposal. We believe that this is not in line with the value's of our briefing. This logo is't modern, innovative and doestn't match with the experience of our first logo. Sorry, but this is not the line which we prefer. Maybe a next try? Kind Regards, Kjeld
  • About #2 : As i read in your brief which said: "It must suit en fit in our new website: www.cleverstrategy.nl Please show the logo in our current website" so here's i mockup the logo looks in your website also i provide it with the colors.Thanks!
  • This is to much our current logo... Also the arrow is not in line with our pixel icons of our website. Please make in more in line and more art / artchitect style. We hope to see a logo which is nog ext exact our current logo
    • thank you for the feedback... here's i propose a new one #33.. an integrated pixel "cs" icon.. hope you like it...

  • Dear CH - thank you for your rating - I've uploaded new designs #27, #26, #25, #24, #23 and #21. I hope it's more like what you need.Really appreciate your comment on these. Thank you.
  • Thanks for your logo... I'm sorry, but we don't like the visual element. It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. Please make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean. .
  • Thanks for your logo... We believe that this is to much our current logo... The arrow is to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. We use different colours.. Please make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean.
  • Thanks for your logo... I'm sorry, but we don't like the visual element. It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. This logo is also to much our current logoPlease make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean. Be aware that a pixel cannot use in a corner... Please make it an integrated logo with the website...
  • Thanks for your logo... The visual element is quit big and not in line with our pixel icons. Can you make a visual which is more subtile. Also we prefer a wordmarkwith a unique element. Make it more exclusive
  • This looks to much on our current logo... can you make a more creative element. We like the minize style...
  • thanks for your logo.... We like the minimalistic style.. We only think that the C is hard to read.. For this reason we think that people read "LEVER STRATEGY" Can you please think more out of the box?
  • Thanks for your logo... I'm sorry, but we don't like the visual element. It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. Please make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean. Please make it an integrated logo with the website...
  • Thanks for your logo We don't like the visual element. It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. Please make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean.
  • This is tp much our current logo... We don't understand the visual element... It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. Please make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean.
  • This is to much our current logo... The visual element of the logo is to prominent. It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. Please make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean.
  • This logo has to much elements. make it in line with a website and more minimalistic...
  • Thanks for your proposal.. Unfortunately we don't see this logo als one element in our website. The orange piles are not in line with the grid. Also we don't like te font of Clever... Specially the L and the R is not our taste. Make in please more in line with our website...
  • Thanks for your logo... your logo is minimalistic but it;s difficult te read. We don't link the visual elements, necause it doest fit with our pixel art style. Your elements aren't a square. We also prefer a logo which is more one wordmark. Because of the spacing it's not one element...
  • We don't like the visual element. It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. Please make a more minimalistic logo with a own style. The current proposal doesn't have a modern and innovate character. Please make it more arhictectual or arty style. Minimalistic and clean.
  • This is to much in line with our current logo. We don't like the visual element. It's to big and doesnt match with our icons cup, social thumb, lamp, etc. see attachement. Please make a more minimalistic logo with a own style.