Optimal Business Performance Model

Great work! I'll invite him for all my future contests!

$475 paid

254 custom designs

90pre-qualified designers

Learn more about Logo Design Contest

Winning design #238 by GAKA, Logo Design for Optimal Business Performance Model Contest
Gold Medal

designed by GAKA

Project description

This is a specific logo to represent a business model that includes the 4 key performance factors in business: Culture, People, Processes, and Strategy. It will be used as a graphic when advertising an e-learning series as well as promotions for keynote speeches. Separate programs will fall under each of the four factors and this image is envisioned as being (eventually) automated to highlight different factors. Attached is an unstyled image of the Model. The winning design should include the same colors in the O'Connor Logo (also attached) and as shown inexactly (in the unstyled model attached) for the four key performance characteristics (Culture: Gold (not yellow), People: Blue, Processes: Red, and Strategy: Green). The arrows should be in the direction shown, indicating a counterclockwise direction. The Logo is the O'Connor Associates logo and the winning design should be compatible with its design since they will often be seen together.


Must-Have Elements: 
--Text in the four indicated quadrants and their respective performance factor: Culture, People, Processes, and Strategy. 
--Arrows between quadrants pointing in a COUNTER-clockwise pattern. 
--Colors: Each of the performance factors must have the colors indicated above and in the same quadrants as indicated in the attached unstyled image of the model.

UPDATE!

We are not getting the vibe we're after--with a few possible exceptions. One of our people thought a design out there looked like a Celtic Knot (and with a name like O'Connor Associates--that's not a bad thing!). Here's the knot we are looking at (see added files below--in the brief). Take the knot, add the names of the 4 categories (use the ring for "Culture"--the most important--and the other three parts of the triangle as People, Processes, and Strategy. Where there is a solid color, leave it solid. Where there is a transition, make it transition. Let's see who can come up with the best execution!! Clarification: The circle represents and should be tagged as "Culture." It should be gold. All colors should match the O'Connor associates logo (see in added files). "People" should be in Navy Blue (as in the OA logo again). "Processes" should be in red and "Strategy" in green.

Read full brief

Comments

  • Thank you. This is one of three logos I am recommending for the consideration of the rest of our leadership team. I am waiting for their votes in order to make the final determination. #245
    • @nick11111 Hello, sir. Thank you .. Feel free to request change, Success for you, your family and your business :)

  • Thank you. This is one of three logos I am recommending for the consideration of the rest of our leadership team. I am waiting for their votes in order to make the final determination. #237
  • Thank you. This is one of three logos I am recommending for the consideration of the rest of our leadership team. I am waiting for their votes in order to make the final determination. #244
  • How about something like this?Same concept as Celtic knot, only with circles. #249
  • Just saw this. Can you make the shadow softer (diffuse, out of focus)? Thanks #233
    • @nick11111 Helo sir, thanks for the feedback :) Success for you :)

  • logo idea #241
  • Similar on this one: Can you make the shadow softer (diffuse, out of focus)? And, Again, I'd like to see this with both a white and black background, with the Optimum Business Performance Model on the right side of the graphic as you did originally. #232
  • Can you make the shadow softer (diffuse, out of focus)? #230
  • Dear Sir,
    I hope you like my work. Please let me know if you need any changes. Thanks. #237
  • Would you do a similar treatment to this as I'm asking you to do on #217? #44
  • Also, can you rotate the spiral on the white background to duplicate how it is positioned on the black and chage the positioning of "People" as you also did on the black background. Thanks! #217
    • @nick11111 helo sir, Previously Thank you for your feedback .. I will do the change you ask :) Success for you :)

  • Please change the red to green at the top of the graphic and the red to green at the bottom right of the graphic. Also, give me a version on a black background with a different color for the text (maybe a light grey?). And please remove the latin text at the bottom. #195
  • Hope you like it. #227
  • Thank you. Could you add shadow to the logo on white background and lighten up the "Optimal Business Performance Model" text on the black background? #217
  • Please send me this logo on a white background as well as a black background. I'd also need to see the "People" and "Culture" more readable. Perhaps the "People" could be right-side-up? Also try using a white lettering inside the color wheel.
    #50
    • @nick11111 Hello sir. Thanks for the feedback, here I have changed to white background and white text as you wish. please feel free to ask for a change. black backgrounds with different text people with text people white background ... wait for next response :) Thank You Success For You :) #217

  • I like this. You're in final consideration. Thank you for submitting! #195
  • Hi, hope you like it, and let me know if you need anything, thank you. #209
  • hello, ch :
    how do you think about this one?
    please check and if you need a change do not hesitate to contact me.

    thanks.

    best regards.

    Dav #196
  • This is a VERY good entry. I am passing it on for team review here!
    #195
  • UPDATED BRIEF!

    We are not getting the vibe we're after--with a few possible exceptions. One of our people thought a design out there looked like a Celtic Knot (and with a name like O'Connor Associates--that's not a bad thing!). Here's the knot we are looking at (see added files below--in the brief). Take the knot, add the names of the 4 categories (use the ring for "Culture"--the most important--and the other three parts of the triangle as People, Processes, and Strategy. Where there is a solid color, leave it solid. Where there is a transition, make it transition. Let's see who can come up with the best execution!! Clarification: The circle represents and should be tagged as "Culture." It should be gold. All colors should match the O'Connor associates logo (see in added files). "People" should be in Navy Blue (as in the OA logo again). "Processes" should be in red and "Strategy" in green. #6