Shrewd Savage

Contest Holder: molly_martha_k

06/20/17

Expired

Prize

$300

Entries

113
Expired left

Project description

The Brief in a Tweet

Create a logo, a word mark and proof of concept pieces of merchandise for the company ‘Shrewd Savage,’ along with it’s tagline, 'party smarter.'

Brand Context.

We are starting a company to make it easier to enjoy the company of friends and.  Our pov is that life is meant to be partied. We, at Shrewd Savage, leave no stone un-turned to help you 'party smarter' with products ranging from the 'cruisie' to the 'viscious tee.'

The Challenge

  1. No brand awareness:  communicate brand benefit of helping consumers party

  2. Not cool yet: it’s important to borrow or create a cool factor for our brand

  3. People don’t know who the brand is for: 18-24 yo male consumers

2018 Key Strategies

  1. Drive relevant awareness of brand with 18-24 yo male

  2. Focus on a small tight-knit communities (i.e. mid-atlantic, small town colleges)

  3. Ensure the product, the visual identity and the promo material all connote ‘fun’

Consumer Profile

Young men that seek additional fun in everything they do; whether that's play 'presentation bingo' at work or bring a fully stocked bar to temporary tailgate (yolo) that match their optimistic approach to life.  Age: 18-24 male, skews caucasian. This consumer is for guys who aren’t afraid to be functional in a social setting.  Consumer also buys Crockies, chubbies, rainbows, brooks brothers

Occasion and Channel Priorities

Social settings: football tailgates, golf tournaments, boating, beaches, bbq/food fairs,

Competition: The Roosevelts, Rowdy Gentlemen, Total Frat Move

The deliverables

  • word mark: how should “The Shrewd Savage” word mark come to life

  • logo: be able to express the fun of the brand and live without the entire wordmark

  • fonts:  recommended fonts and punctuation rules (e.g. ALL CAPS or all lowercase)

Mandatories:

1)      use of bright, summery colors. 

2)      Do NOT use ‘The’ for ‘Shrewd Savage’

Optional:

proof of concept: proof of concept on a Tee Shirt. 

Read full brief

Comments

  • Hello again CH @molly_martha_k ! Thanks a lot for your ratings on my previous design. I'm waiting for your valuable feedback on this one CH. Hope you liked it :) #80
    • @molly_martha_k Im waiting for your response CH. Only with your valuable feedback, we can direct the design to the right direction. :)

  • Hi, this is my design, I hope you like it, thanks in advance #111
  • Hello Sir,
    Please have a look at this one.
    Hope to hear from you soon.
    Best,
    Nitesh #96
  • Hello!
    Please have a look at this concept.
    Hope you'll spare some of your precious time on my two submissions.
    Looking forward to hearing your views.
    Best,
    Nitesh #92
  • About #32, @infinitedesign7
    Could you please be more specific, what do you mean by 'clean up' - simplify?
  • About #32, @infinitedesign7
    Could you please be more specific, what do you mean by 'clean up' - simplify?
  • Dear,
    Please find my design, i hope you will like that,

    Thanks #91
  • redesign to fit new criteria #88
  • If anything you want to change please feel free to ask. thank you #86
  • Hey, i've made some changes, please let me know what you think! The logo can have also a black&white version if needed for eventual necessary platforms! #85
  • Hey, please look at my new entries #81 #82 #83 !
  • Dear Contest Holder,
    I changed the fonts and this is another version for the background from the color palette you attached. Let me know if you like it or I should change something. #76
  • Dear Contest Holder,
    I changed the fonts and gave a background from the color palette you attached. Let me know if you like it or I should change something. #75
  • Hello there CH @molly_martha_k ! Hope you are having an amazing day. The logo is designed to look very professional, playful,is as per the brief and suits your company very well. Waiting for your valuable feedback on the logo made. Ready to do any revisions if required. :)

    Regards,
    3B DESIGNS #68
  • Sorry Ch, I had to remove this entry of mine as I missed your tagline. Above is my design with the required tagline. :)
  • Would you like the word mark to say "the shrewd savage" or "shrewd savage"?
    and would you like the tag line to be "party smarter, not harder" or just simply "party smarter"?
  • Its youthful logo for shrewd savage in t-shirt, if anything you want to change please feel free to ask. thank you #66
  • Per your request I have closed the flamingo's beak.
    Hope you like it! and any further feedback would be greatly appreciated! #65
  • Other font options, please let me know what you think #64