The South End

Everything went smooth and as planned. Great way to get a logo done.

jeff2

$275 paid

79 custom designs

16 pre-qualified designers.

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Winning design #67 by aljeanrey1986, Logo Design for The South End Contest
Gold Medal

designed by aljeanrey1986

Project description

I am looking for a logo and the text "The South End". The logo (graphic) is more important and should be a play on the Gloomis fish logo included, with influence based on a Chinook Salmon - pic also included. This will primarily be used on a fishing website as well as some T Shirts and hats etc so I will need a web quality version and print quality version. PDF and PNG preferred, but at a minimum need PNG with proper transparency. Open to seeing colored and black / white versions. 2 Days Left: View the highest rated designs to get an idea of what I am looking for and not looking for. Read the comments as well.

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Comments

  • Very nice. wouldnt mind seeing 2 top back fins and exagerate them but not as much as previous. like the white streaks in #7 that give it that edgier feel.
    • Submitted #12, hope the back fins are just right... Thanks for the feedback

  • I like this design the best of the three. I would like to see a design that also incorporated more of the bone style from the gloomis logo somehow.
    • good day CH.. Thank you very much for the great feedback.. i uploaded your latest request design CH.. Feel free to ask for revisions.. Thank You...

  • The fish part of the logo is by far the most important and too much is missing in this design. Also would like to see designs that cross the artistic edgy aspects of the gloomis logo with a chinook.
  • Like this design overall but its hard to identify as a salmon - eyes are important.
  • Very simple and effective. Great to see somebody use some different colors.
  • Hi, I submitted design #20 . Please provide me any feedback you might have to improve my design to your desire and satisfactory. Thanks!
  • Great work - the angry look is excellent. would love to see some creative variations
  • really cool design but it feels much too classic.
  • great design. You really captured the look and feel of a chinook and it also has a nice edginess to it.
  • The outlines on the fish might be a little too heavy now. Would be great to use some blue / greys or alternative coloring and design detail like what is seen in 24, 22,19 15 and a few others.
    • I went with dark chinook red this time but incorporated some grey's which do work well ( I actually prefer the old blue now that I look at it again). Hope you like it! #47

    • I like it, but agree with you I like the old blue better as well. I wish I could just say what I want to see but I am not the creative one - all of you are and thats why I am here. I will know it when I see it.

  • Hi I came up with #32. Feedback would be great! Thanks Andrei
    • It would be great to see the fish integrated with the text somehow. Also looking for more color variation and maybe flow/movement look to the fish.

    • Thanks for the feedback. I uploaded #45 and #46. More movement / dynamics and i also tried to integrate the salmon and writing. Regards Andrei

  • Change back fins- needs to be farther apart. Look at picture of Chinook Salmon to get idea. Also incorporate fish into wording somehow. Don't want it just hanging out on the left side
    • Submitted #37, Let me know if I'm going the right direction. Thanks for the feedback...=)

    • looks great - definitely right direction. There are a couple of great designs out there, however I am waiting to see "the one" that I look at and say to myself "That is PERFECT".

    • Thanks for the feedback! I'll just experiment on the different Chinook designs then.

  • Fish needs some work- does not look like a Chinook Salmon. Colors look good. Get rid of fishing pole and integrate fish into wording somehow
  • Would love to see this design in some alternate forms. Would like to see the fish shape be a little more representative of a chinook - more than anything a little longer body. Also would be great tjavascript:void(0)o see it integrate with the logo somehow.
    • GJR

      Hi, thanks for your feedback. Sorry for the delayed response, I've been very busy with a few other projects but I plan to submit more designs to your project. Hopefully, I will have some time free tomorrow. Many Thanks!

  • Unfortunately the fish is not representative of a Chinook.
  • The last word should be End, not And. Also this design is not representative of what I am looking for.
  • would love to see some detailed variations of the fish on this one, positioning and text are great.
    • Sure thing. Thanks for the feedback. I should have them up tonight

    • #27. let me know what you think. wanted to keep it simple but have enough for you to give the fish good detail and definition

  • Like it alot - excellent.
    • Thanks for the feedback, Let me know if you want to change something on the design...

    • These are all minor items but: I would like to see some minor work on the mouth - its not quite right - jawline should go back a bit - perhaps a light modification to the overall mouth shape. The eye is good, has an angry look, but an eyeball or glare inside the socket might work (not sure just tossing out ideas).

    • |--|

      jeff2 {*wrote*}:
      These are all minor items but: I would like to see some minor work on the mouth - its not quite right - jawline should go back a bit - perhaps a light modification to the overall mouth shape. The eye is good, has an angry look, but an eyeball or glare inside the socket might work (not sure just tossing out ideas).
      |--| ok 49 is still better. 50&51 seemed to regress a bit. The fish also seemed to change size and position a bit, which I think is perfect on 49. lets focus on the mouth. Take a good look at the picture i provided with the real fish and #34,35,36 for a good example of how to modify the mouth a bit. Feel free to ask questions before doing anything.

    • Submitted #52 for the revision. Still too aggressive? Maybe its the Teeth? Submitted #53 without the teeth and the eyes back up a bit. I made the "SOUTHEND" one color so that it won't be read as "THE END" with the same color. Submitted #54 for head modification with smaller teeth. You can mix and match the revisions partially as you please. Thanks for the feedback...=)

    • |--|

      aljeanrey1986 {*wrote*}:
      Submitted #52 for the revision. Still too aggressive? Maybe its the Teeth? Submitted #53 without the teeth and the eyes back up a bit. I made the "SOUTHEND" one color so that it won't be read as "THE END" with the same color. Submitted #54 for head modification with smaller teeth. You can mix and match the revisions partially as you please. Thanks for the feedback...=)
      |--| I would like The and End to be the same color. no teeth or smaller / less teeth will be best. For the mouth, perhaps the top jaw can stay the same, but the bottom jaw needs to be more flat and not cup shaped. Also the jaw crease should go farther back into the head, under the eye to some extent. Perhaps use a simple small crease line like in #36. For the eye triangular / tear shaped eye socket - lets modify that a bit to be more like the picture and #56. Also, notice the eyeball itself it toward the back of that socket and not upfront, Chinook always look like they are looking behind them.

  • would like to see the eyes on this one.
  • I really dont know which one of these I like best 34,35,36. The concept is really great. I like how the tail works into the D. I am still waiting to see something that completely screams "perfect" to me. If you have any other creative ideas or modifications I would love to see them.