ThreadWise

We had a wonderful experience with a number of talented designers providing us with plenty to consider when choosing our logo.

$375 paid

184 custom designs

34pre-qualified designers

Learn more about Logo Design Contest

Winning design #4 by nicolets , Logo Design for ThreadWise Contest
Gold Medal

designed by nicolets

Project description

We are seeking a logo that will underpin the branding of our whole business. When submitting a design, please refer to the important points highlighted below. We have refined our initial brief, and wish to see logos in white on a dark background (re our website header - navy, charcoal, black, deep red etc), as well as in a dark colour on a transparent background (to go on 'Brown Kraft' paper, or possibly white, for stationery). ThreadWise is an Australian start-up company, combining the desire parents have for great quality, fashionable garments for their children with an economical and more sustainable way of acquiring them. We have created a marketplace that allowed sellers to conserve their time and energy, buyers to benefit through economical purchasing, and the earth to benefit through conservation of resources. Plus, via support of carefully selected charities as part of our every day operations, we are aiming to do just that little bit more for the collective good. Think consignment store with ONLY higher end brand, new or near new children's clothing, without pretentious pricing. IMPORTANT POINTS: We are an online business, with no physical store. Our website template is the following (with colours, font etc to be updated to fit the chosen logo design): http://themeforest.net/item/shopping-ecommerce-html-template/full_screen_preview/1343474 Our marketing collateral will be printed on 'BROWN Kraft' stock so designs will have to stand out on this non-white background and logo colours should follow the guidelines as set out on this site: http://www.jukeboxprint.com/recycled_business_cards.php Our feel is 'environmentally conscientious' without being 'tree-hugging'. Our customers will be savvy shoppers. We like quirky/clever/a-little-bit-vintage in preference to ultra-modern/corporate/made-for-the-masses. As an update to the brief, we would certainly be happy to see pictorial elements incorporated that reflect: - the 'recycled' nature of the clothes (i.e. that the clothes have cycled from person to person) - that it is children's clothing (as distinct from women's or men's) - our environmentally conscientious approach - the idea that this is for the 'collective good' - i.e. seller benefits, buyer benefits, environment benefits (so we all do!), charities/those less fortunate benefit It may help to note we chose the 'Thread' in our name not just to denote clothes, but also the continuous thread of the clothing, and the common thread that links us all, the good we can thread/weave into things. Our proposed tagline is: 'Kids' Clothing for the Collective Good'. We look forward to your design!

Read full brief

Comments

  • Hello CH, I wanted to show you alternative version of my previous design - #19. The changes: main color is black now, the stitch is back between the name and the tagline with the bulb connected to it again, added a subtle kid's smile to the word "Good". Let me know if you'd like any of those changes to be implemented in #15. Best regards, Iridith
  • Thanks for the changes and for thinking carefully about the brief. There are a number of elements in here we really like.
  • Interesting! Thanks for your design.
  • Hello CH, I've submitted #15 with a few changes that you asked for. I removed the stitch and merged the bulb with "e". I've also added a "recycling" symbol to the bulb. As you also wanted some more colors I've chosen green as I think it is a good representation of what you'd like to express in your logo. The tagline has been added with the "collective good" in green to make it more prominent as this idea is important to you. Waiting for a comment. Best regards, Iridith
  • Thanks for your design. Classy font. Like the subtle incorporation of the needle. Would like to see the reversed out option with another colour for the 'Wise', as I think the grey 'W' gets lost. Would welcome seeing any other elements you may want to incorporate regarding the 'recycled' or 'collective good' parts of the business as added to the brief.
  • Thanks for the design, and for thinking of using a different clothing element. At the moment it says to me it is more about women's clothing than kids.
  • Thanks for the design. Great use of colour.
  • Many thanks for submitting. We like the subtle integration of the leaf. I would be interested in seeing it in other colours, such as a white relief on navy or charcoal or your choice of one or two other colours, and perhaps get an idea without the tagline.
  • Hi CH, just submitted #11 for your review, let us know what do you think. Thank you
  • Please not the following update to the brief. As an update to the brief, we would certainly be happy to see pictorial elements incorporated that reflect: - the 'recycled' nature of the clothes (i.e. that the clothes have cycled from person to person) - that it is children's clothing (as distinct from women's or men's) - our environmentally conscientious approach - the idea that this is for the 'collective good' - i.e. seller benefits, buyer benefits, environment benefits (so we all do!), charities/those less fortunate benefit It may help to note we chose the 'Thread' in our name not just to denote clothes, but also the continuous thread of the clothing, and the common thread that links us all, the good we can thread/weave into things. Our proposed tagline is: 'Kids' Clothing for the Collective Good'.
  • Very interesting. The pop of colour certainly does something for it. Like the addition of the button - eye catching. Trying to think of what other elements could catch the eye for us, but also say more about the business than just the needle or button. For example, something that offers insight into the 'recycled' nature of the clothes. Be interested to see your take.
  • Thanks for the design. Like that you have gone with a 'thready' look. Perhaps a little hard to read on some letters?
  • As with #7, though I do like the 'break' in the needle.
  • Thanks for the design. Like the font - feel like it is interesting and fairly easy to read. Needle is a great idea, although I worry it does not distinguish us enough from a company that would be a clothing manufacturer/alterations/seamstress.
  • Thank you for the design. Like that it is bold. I think the 'T' is a bit hard to read in this font. Feels like the logo could do with another element to it?
  • Elegant - says high end. Thank you.
  • Thanks for submitting. You've put some thought into the light bulb and the stitching elements, as well as the dynamics of the stitching and the style of drop shadow - thank you. I feel the stitching above and below may get lost on the website header as there is already lots of horizontal stuff going on there. Could we try it without? And also try a way of running the two words together, as the business name will be ThreadWise. If you want to throw in another colour to test out, I would welcome that. Nice bold and easy to read too. Looking good.
  • Thanks for this design. Again, could you try another colour way you think might also work on the website template. And you can remove the 'high end' tagline from this one. Appreciate the different versions, thanks.
  • Quite like the font. Could you try it in some other colour-ways? And perhaps replace 'High end consignment store' with 'Kids' clothing for the collective good'.
  • Thanks for the design. Yes, bold. Not sure it comes together - doesn't say 'high end' to me.