Z-zero

I was amazed by how many different variations I got - from around the world. I know companies that paid 20X what I did for my logo - with basically the same result.

$875 paid

750 custom designs

166 pre-qualified designers.

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Winning design #735 by ESIT, Logo Design for Z-zero Contest
Gold Medal

designed by ESIT

Project description

(Edited 1/18, 2:15 PM PST.)  The name, Z-zero, applies to the electronics industry that I'm in … It’s usually represented as Z0 or Zo.  (So, the zero can be the number itself, or the number as a subscript.)  The dash is optional in the logo.  The dash really comes from the Web domain name that I'm going to use, which is Z-zero.com. (Note: No website yet, so no need to go there.)  The business isn't a "dot-com," BTW, but a strong Web presence is part of the marketing plan.


It's a B2B business, and my customers are engineers at electronics OEMs, like HP, Apple, Intel, or anyone designing electronic systems, or printed-circuit board (PCB) fabricators.  Ultimately, this needs to look professional (targeting electrical engineers), and work on a white background.  Bonus points for a modified version that would work on a black or navy-blue background (like the background in the PPT/PDF), and for a Win7-style software icon using the mark/logo.  (Added 1/18; you might want to wait and see what your score is before doing this.)  I'm not married to the colors I selected here.  I'm a geeky engineer (e.g., IBM/Intel blue), but I'm also a creative type - and appreciate color when it's used well.  (Edited 1/18.)


There are two product lines, currently:  [1] raw, conductive copper for power/ground/signal planes on PCBs, and [2] software for PCB stackup planning (think of a big, multi-layer sandwich), power distribution in a PCB, and possibly EMC (Electro-Magnetic Compatibility).  In this market, Zo [Z-zero, Z0] represents the impedance (in ohms) of an electrical signal.  (Ohms is sometimes represented by Omega.)  This is a little geeky, and risks over-complicating a logo design, but I'll throw it out there anyway: the word "zero" has the Z and the 0 on the ends and "Er" (er, or epsilon-r) is an important characteristic of PCB material that's inversely proportional to Z0.  (Kind of neat/interesting ... Not sure what that means - if anything - in logo terms.) 

(Edited 1/17, 2:15 PM PST.) 


Warnings:

1. PCB "signal-trace" imagery ( o----o ) tends to get overused in logos in our industry.  A logo design that's overly-complex - with PCB signal-trace imagery - would be a bit "cliche."  Subtlety can go a long way.  At the prize level here, I'm guessing that top designs will be from actual graphic designers.  (People who do that for a job.)  On the other hand, if you've been submitting winning designs for $250 logo contests, you may have what it takes to win this one too.  (Added 1/17.)

2. I won't end up using a logo with a wide dash.  The dash is due to a Web domain that was available ... Nothing more.  (Added 1/18.)


I'm a hard grader, BTW, so please don't be offended by my scoring.  50 is a high score from me, and at the price I'm paying for this, I'm anticipating a lot of entries, and probably a few from pretty-experienced graphic designers.  In the end, logos rated about 75 will probably have the best chance, but I'm not going to be giving out any 100s.  Above 75 will probably be on the short list.  If you do receive a score of 75 or higher, my final decision is going to consider inclusion of a software icon (Win7 style) using the logo/mark. (Added 1/18, 2:15 PM.)

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