Balance is...

This was the second time I tried a crowd sourcing design contest, but the first time I used this site. I found the quality of the designs to be superb, and the artists all very easy to talk to and work with. I am definitely going to use this site again immediately. The only dilemma I have is whether to reveal to my friends where I get all my great designs from!

ddr

$175 paid

61 custom designs

19 pre-qualified designers.

Learn more about Trade Show Swag Design Contest

Winning design #32 by Amezarak, Trade Show Swag Design for Balance is... Contest
Gold Medal

designed by Amezarak

Project description

Our company, TaijiFit, is working on our branding story. The essence of our mission is to help bring people's lives into balance - but we want to tell the story of what the means. What is balance? So I envision a series of ads - could be used as posters, or social media shares, email templates, etc - that go through a series of "Balance is..." All of the ads would have the same look - a simple, almost zen-like nature. A large photo image of someone doing Tai Chi (normal looking, no silk pajamas) and incorporating the phrase for that particular poster. Here are some of the phrases (one per ad): Balance is Sexy. Balance is Strong. Balance is Smart. Balance is Beautiful. Balance is Natural. Can you imagine the image that might go along with each phrase? We can provide the photo images (unless you have one you think would be perfect). What I am looking for is the design theme.

Read full brief

Comments

  • mockups not allowed in logo contests
    • ddr

      |--|

      FullHeads {*wrote*}:
      consider making this garanteed and blind contest, regards
      |--| I can understand making this guaranteed - and I may after I see one or two designs. But I don't understand why I should make this blind.

  • Hello Ch, Please give me a feedback for # 5 thanks
  • ddr
    So what I like about this is that it is definitely minimalist and Zen - although I think it takes it a little too far. I love that all the designers so far have grasped the idea about how the visual image supports the "Balance is..." message of each ad. For "Balance is... Strong" I could definitely see one of our Tai Chi models buff and shirtless like this, or in a tank - and in a Tai Chi pose. I think I need the "Balance is..." to make a stronger statement - be a stronger presence on the page. I can see "strong" but the "Balance is..." gets lost.
  • Hello CH, do you have any preferred dimensions for the design work? Thanks
    • ddr

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      PAVIAN {*wrote*}:
      Hello CH, do you have any preferred dimensions for the design work? Thanks
      |--| What a great question! I guess I don't really have dimension preferences at the moment, nor even a preferred orientation (landscape v portrait). What I'm looking for is a basic theme that we can use for a series of ads - swapping out pretty much only the photo image and the last word (as in "Balance is... XXXX"). If you have a concept around unique dimensions, I'd love to see it. If you are asking about overall size, we'll probably be using these digitally for the most part, so big enough to have great resolution. We might eventually put one or more on a trade show banner.

    • ddr

      |--|

      ddr {*wrote*}:
      What a great question! I guess I don't really have dimension preferences at the moment, nor even a preferred orientation (landscape v portrait). What I'm looking for is a basic theme that we can use for a series of ads - swapping out pretty much only the photo image and the last word (as in "Balance is... XXXX"). If you have a concept around unique dimensions, I'd love to see it. If you are asking about overall size, we'll probably be using these digitally for the most part, so big enough to have great resolution. We might eventually put one or more on a trade show banner.
      |--| BTW - our trade show banners are vertical.

    • Thanks DDR for the quick Reply!. That will absolutely increase the designers idea on what format! Thats a big help.

  • Hello ddr, i upload #1 as first design in 'balance is' series :) concept using female figure and some subtle elements around her. For example: for smart it would be old man with some matching elements around him (i dont know yet what it will be but if you like this concept i will figure out) :)
    • ddr

      |--|

      operhal {*wrote*}:
      Hello ddr, i upload #1 as first design in 'balance is' series :) concept using female figure and some subtle elements around her. For example: for smart it would be old man with some matching elements around him (i dont know yet what it will be but if you like this concept i will figure out) :)
      |--| Good start! I get the subtle elements that you have added - but I am actually going for an even more minimalist look. Think of Apple ads - you can always recognize them even when the content changes. I like the photo image you chose - obviously we'd replace the yoga pose with Tai Chi, but you nailed the look for "sexy."

  • I have a question about images - can you provide us those you already have? And is there possibility for you to use stockimages? (shutterstock.com or istockphoto.com etc.)
    • ddr

      Yes I can provide some images that we currently have - and we are also planning some new photo shoots. But I'm totally happy with stock images if we can find the right ones. If you go to the website www.taijfit.net there is a slideshow gallery on the home page. One shot has a woman with a white top in a tai chi pose - and this is a good example of the style of image I am looking for. And by the way - this was a stock photo image.

    • ddr

      |--|

      ddr {*wrote*}:
      Yes I can provide some images that we currently have - and we are also planning some new photo shoots. But I'm totally happy with stock images if we can find the right ones. If you go to the website www.taijfit.net there is a slideshow gallery on the home page. One shot has a woman with a white top in a tai chi pose - and this is a good example of the style of image I am looking for. And by the way - this was a stock photo image.
      |--| oops - url error! :-( should be www. taijifit.net

  • consider making this garanteed and blind contest, regards
  • Hi Thanks for the nice words about my work. I was just about to write the comment on these (#14, #15, #16, #17 and #18) when i saw you gave feedback. I wanted to do something simple, zen like you asked. I though, why use a pose of a person for each chapter strength/sexy etc. So i though why not use an iconic image of oriental roots for each statement (you can further add some more statements to the 5 existing ones...). And incorporate the human pose in form of a silhouette only, into the text itself. Different pose for each statement. Different color for each statement. Hope you like it. Pictures are from istockphotos, can be changed to something at your wish. I saw appropriate these, geisha for sexy, the flower for beautiful, bonsai tree for nature, a castle for strong and the game of Go for smart. Thanks Andrei
    • Hi ch Any sugestion on these designs? Thanks. Andreo

  • Hey there! :) I'm new on the site, and #24 is my first entry ever! How do you like it? I only made this one so far in a couple of minutes, I tried to give it a simplistic, natural look, with beautiful typography. If you like it, I'll start working on the others! (:
  • ddr
    Wow - these are GREAT! They are a bit of a departure from my original concept, but I like them. Let me review them with my team this morning and offer some thoughts in just a little while. THANKS! BTW - one of the things I like here is the way you created almost a logo-ed look to the "Balance is..." caption. Brilliant.
  • dear CH, i submitted series of balance is.. entries #10, #9 and #8 all in vertical poster size, all images i googled and perhaps can be incorporated for your next photo shoot. My design concept is to have the wordings / lines separated, where the photo is at the center. so the audience/reader can pause on the photo before they read the explanation (sexy, natural, and so on). Looking forward for your comment. good day!
  • So do you want simple or something eye catching? the brief said simple.
  • ddr
    I just wanted to let you know that as I see the other designs come in, I like your submission more and more. I particularly like your choice of font, and the way you designed the caption. I still think the paint effects are a little too much - but I have to say it does keep drawing me back. :-)
  • ddr
    I just wrote some comments for the designer who submitted #5, and I think I would say the same thing about your last two. I can tell you understand the messaging I want, but here's the thing - since the image is going to change in every ad, then what stays the same - the copy and font - should be really distinctive.
  • ddr
    Hi there - thank you so much for your design submission. What I think is missing for me with all the designs - with the exception of design #1 (which I am liking more) - is that I would like the caption to be the thing carrying the message. This is an ad campaign that I'd like to be really distinct and recognizable, so that people get used to seein "Balance is..." and expecting something really moving. The visuals should support the caption, not the other way around. So I think the copy needs to be somewhat bigger - and the font choice should also suggest "balance" Hope that all made sense!
  • ddr
    Biili - just wanted to let you know that I'm not sure how this fits in with the ad campaign. But I personally love it and am trying to figure out what else I might do with this. :-)
    • well if i can do anyting just ask me and i will do :D

  • Hi ddr, thank you for your rating! Any suggestions, corrections, improvement? Please let me know. best regards
    • ddr

      |--|

      operhal {*wrote*}:
      Hi ddr, thank you for your rating! Any suggestions, corrections, improvement? Please let me know. best regards
      |--| We have a big event tonight, but I am trying to put together a creative meeting for tomorrow morning. I still really love the distinctive nature of your use of images, and the caption does seem to work each time. Notice some of the other designers have almost "logo-ed" the caption so that the consistent theme through all the ads is "Balance is..." rather than the images. This was our original idea, because the campaign is about creating this whole sticky thought pattern: "Balance is... Cool." (Therefore I should find out more) Can you make the caption stand out even more, without sacrificing the harmony of your layout?

    • Hello ddr, thank you for your comment. I tried to make 'logo-ed' and combine with my concept so please check #41 and let me know what you think.

  • ddr
    So what I really like about your design is that you've brought in our logo as part of the caption, and you've made the caption really stand out. I'm not sure if the font choice isn't working for me or what - but the whole ad seems too muted (not just the image).
    • Hi, Thank you for your feedback! I tried another font and a tint of color in #37.

    • ddr

      |--|

      Eirien {*wrote*}:
      Hi, Thank you for your feedback! I tried another font and a tint of color in #37.
      |--| Eirien - thank you. I do like this better.

  • ddr
    Hello Designers: I hope that everyone is able to see my comments. I was just reading about points and ratings - don't know if you are all aware but this is the first time we have used this site, and I'm still learning how everything works. Anyway, it seems that assigning points to the submissions helps the designers by raising their status in some way. (Have I got that right? Anyone who wants to help me out understanding this I will much appreciate it!) So I have gone back and assigned at least some rating to many of the designs. This means that I thought that a) the designer understood what we were asking for concept-wise, and b) that the design they submitted has been "sticky" (makes me want to come back and look at it again). The higher ratings are the ones that are the most sticky for me. I hope all that makes sense - and I hope I've used the ratings appropriately. I've been impressed with the submissions so far - really impressed! I wanted to show our appreciation in some way that would be helpful to the artists.
  • ddr
    This is the one I like the best - and I think it's really good. The caption is prominent and the image is really relate-able. I would probably use it for the "Balance is Joyful" ad. If you haven't had a chance to read through some of the other comments, I've been saying that this is an ad campaign - several ads (with a lot more than just the 3-4 caption examples I've suggested so far). The images will swap out in all the ads - we have a photographer on staff who can shoot Tai Chi images for each ad (or we can use stock photos like this one). So tha means what I am looking for is a layout and caption design, where the caption is really recognizable because of font, placement or color. "Balance is..." is the part of the ad that I want people to remember most, and the image second.
    • So do i need to change anything?:D And please reate the design beacause this is help us to leveal up so we can add more entry. For exemple im lvl 2 so i can submit only 5 design..

    • ddr

      Hi Billi - thanks for letting me know about how the ratings help the designers. I didn't know that!