PENHA & BERTONI ADVOGADOS

Thank you

MWD

$895 paid

44 custom designs

13 pre-qualified designers.

Learn more about Website Design Contest

Winning design #26 by MSP, Website Design for PENHA & BERTONI ADVOGADOS Contest
Gold Medal

designed by MSP

Project description

Browsing flowchart:

- QUEM SOMOS

- NOSSA EQUIPE

- ÁREAS DE ATUAÇÃO

- CONTATO

- BLOG JURÍDICO)

 

Description of the project:

Clean visual concept, preferably with a light color background (white may predominate, but in combination with the brand colors).

 

Official identity color scheme:

- Green - R: 2 G: 39 B: 29

- Red - R: 188 G: 57 B: 44

- White

There is freedom to work within variations of these colors, both darker and lighter hues.

 

This is a law firm and so must transmit seriousness, trustworthiness and reliability, and linking tradition to innovation is also important.

 

The architecture of the layout must be directed to straighter lines, symmetry in creation but with an innovative spin. Explanation: while the customer segment is traditional, the customer doesn’t want anything too much serious or boring. It’s a balance we must achive.

 

Layout must be “responsive”, foreseeing structural features that facilitate the HTML assembly is very important during the build, in order to address the different resolution breakpoints.

 

Below, the hierarchy framework of the HOMEPAGE is shown.


HOME:

Information hierarchy:

 

1 >> LOGOTYPE

 

2 >> Browsing MENU (WHO WE ARE / OUR TEAM / AREAS OF ACTIVITY / CONTACT / LEGAL BLOG)

 

3 >> Main banner in standout: may be the focus point for the layout (use topic related pictures from image bank, possibility to use pictures provided by the client sent in together with the logotype)

 

Banner highlights will be random, and created with the following themes:

  • Áreas de Atuação: text summarizing the expertise of the law firm
  • Quem Somos: text summarizing the firm story / track record
  • Blog Jurídico: highlight the implementation of the blog

 

4 >> Introductory text:

Brief text about the company, its story and areas of activity. (Lorem Ipsum can be used as text markings), the use of visual elements in this area is also free (iconography, images and so on) comprising this part of the page.

 

5 >> Blog feeds – “Blog Jurídico” (this is the blog title)
(Title of news + brief description), desirable => 2 posts

 

6 >> Newsletter

Field for users to receive news and information about the company. Fields for completion are “name and e-mail”.

 

7 >> Contact form (Nome / E-mail / Telefone / Mensagem)

Address and data (fictional information can be used as example) and location map on the footnote.

 

Company is Brazilian, so the designer must use the menus as specified, and, if possible, when applying fictional text, opt for a Portuguese translation or lorem ipsum.

 

 


RANKING STRATEGY

Below, the terms that will be potentialized with the new site.

 

Keywords (in Portuguese)

Translation (just as reference, please use the words in Portuguese)

Advogados Curitiba

Lawyers Curitiba

Advocacia Curitiba

Attorneys Curitiba

Escritório de advocacia Curitiba

Law firm Curitiba

Escritório jurídico Curitiba

Legal services Curitiba

Advogado trabalhista

Labor lawyer

Direito administrativo

Administrative law

Direito civil

Civil law

Direito empresarial

Business law

Direito previdenciário

Social security law

Direito tributário

Tax law

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