Walmart logo
#2
Posted 02 July 2008 - 06:58 PM
#3
Posted 03 July 2008 - 09:08 PM
it's clean, bland and oh so "corporate" VERY Wal*Mart...oops...I meant Walmart
----> Winter's Blogspot!! <----
#9
Posted 09 July 2008 - 01:49 PM
----> Winter's Blogspot!! <----
#10
Posted 12 July 2008 - 11:55 PM
But I think they made the right decision in changing it early in stead of waiting untill even more people are even more used to it, and waiting for it to be totally out dated.
This shows they are folowing up things quickly, updating and modernizing where they can.
#12
Posted 29 July 2008 - 05:17 AM
It's like the word email. I am sure some people would still argue that it is "e-mail" and not "email." I would argue that "e-mail" made sense when traditional "mail" was more commonly used than "e-mail" but now that email is so normal for people, it makes sense that it no longer be an abbreviation of "electronic mail." It makes sense that email (has) evolve(d) to become something a little more independent "email" of its relative, the traditional post mail.
I see "Wal-Mart" or "Wal*Mart" putting a lot of emphasis on Sam Walton (or his family) as was obviously first intended. But since the company has grown, and Sam has been gone for almost 2 decades, the time has come to make the next evolution of the logotype. An evolution similar to "email" which makes it just a tad more individual. It's not really Mr. Walton's mart. I am not sure if it is even a true "mart" ... but I do know what a Walmart is. It is something that we all know due to the fact that we are all consumers.
As for the burst or star or whatever, well I guess it is as good as anything they could have used. An icon is really useful at times, (as I am sure all you designers know,) so what icon could Walmart use? I mean they sell everything so it is hard show a product-oriented logo. They wanted it to be simple and recognizable I am sure, but not associable to anything or anyone else. The smiley face was good for price cards and name tags, but probably not as great for a logo icon and it is something that Walmart can could never claim as their own.
Anyways thats my two bits.
#14
Posted 17 November 2009 - 03:34 AM
But I have a feeling that the asterisk is disproportionately large as compared the logo overall. They could have used a normal-size asterisk. Or better yet, one/three small stars at the end of Walmart. Three --> to imply growth since the last logo was designed.
#16
Posted 17 November 2009 - 06:32 PM
I always wondered why they never used the smilely ball, they use it all the time for roll backs and such, just seems the smilely ball would be fitting for wal mart logo
I think it's cause the smiley ball is really kinda Generic if you will. I mean it's been on just about everything so it really couldn't be copywrited or trademarked.
#17
Posted 18 November 2009 - 12:13 AM
#19
Posted 22 November 2009 - 02:56 AM
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users